Works Brand Library

Works Salem

Content

Something worth sharing. Every week.

01 — Hot news.

This week's numbers, ready to post. Refreshed every Monday.

02 — Works, at a glance.

The offices, the numbers, the presence. Post any of it.

300agents

6offices

3states

2,450five-star Zillow reviews

PreferredZillow partner since 2020

Our offices

The numbers

03 — Content. Ready to post.

This week · three to pick from

How this works

1Type your name, market and your Zillow “Add me as your agent” link once. Every caption fills itself in and ends with your link.

2Pick a chip for what you want to post today, then pick a size.

3Tap Post it. Instagram opens with the image ready. Or Download and post later.

Full how-to

Type these once. Every caption below fills in your name, your market, and your Zillow link.

Best practiceEvery post ends with your Add me as your agent link. To get it: paste your Zillow profile link below, zillow.com/profile/YourName, and it becomes your Add me as your agent link, zillow.com/agent/connect-with-me/YourName. Clients who add you get their saved homes, tours, and questions routed to you, plus the benefits Zillow explains here.

Works Portland

Tools

Make it yours. The brand is already on it.

04 — Templates. Fill the brackets, send it.

Every bracket is yours to type over. Texts, emails, scripts, and captions copy the same way.

AllListings & open housesClientsMarketingYou

Listings

Just listed

Just listed in [neighborhood]. [Beds] bed, [baths] bath, [one detail that matters]. Listed with Zillow Showcase: interactive floor plan, 3D tour, room-by-room photos. Tour it this weekend. Message me for the link.

Open house, this weekend

Open house [Saturday], [time]. [Address or neighborhood]. [One reason to come: the light, the yard, the kitchen.] Stop by. I'll be at the door. [your name]

Open house, thank you

Thank you to everyone who came through [neighborhood] today. [Number] visitors, one afternoon, a lot of good questions. Missed it? The tour is online. Message me.

Price improvement

New price on [neighborhood]. [Price]. Same house, same light, more room in the budget. If you toured it and paused, this is the moment. Message me.

Under contract

Under contract in [days] days. [Neighborhood], [price range]. Right price, right prep, right buyers. Selling this fall? Let's talk about your street. [your name]

Back on market

Back on the market. [Neighborhood]. The first buyer's plans changed; the house didn't. Inspected, priced, ready. Second chances are rare here. Message me today.

Just sold

Sold. [Neighborhood]. [One sentence on the client's goal, in their words if you have them.] Congratulations to my clients. Welcome home. [your name]

Open house kit

Checklist, day of

Open house checklist □ Arrive 45 minutes early. Lights on, blinds open, music low, temperature comfortable □ Sign at the corner and the door. Directional signs from the main road □ Sign-in sheet or tablet at the entry. Flyers and shoe covers beside it □ Walk the house once as a buyer: smells, clutter, closets, the yard □ Know the answers: price, days on market, taxes, HOA, offer deadline, showing history □ Text the seller when you open and when you lock up □ Photos of the crowd for the thank-you post □ Follow up with every visitor within 24 hours

Neighbor preview, door knock

Hi, I'm [your name] with Works Real Estate. I'm hosting an open house at [address] this [Saturday] at [time], and I'm inviting the neighbors in for the hour before, [time]. Come see it, tell me what you think, and if you know anyone who'd love to live on this street, send them my way. Here's my card.

Neighbor preview, text or post

Neighbors: [address] opens to the block an hour early, [Saturday] [time], before the public open house. Come see it first. If you've wondered what your own home would bring, ask me while you're there. [your name], Works Real Estate

At the door

Welcome in. I'm [your name] with Works. Sign in here so I can send you the details, and let me know if you're working with an agent. [Beds], [baths], [one line]. Take your time; I'll be in the kitchen if you have questions.

Sign-in sheet

[Address] · Open house · [date] Name · Phone · Email · Working with an agent? · Timeline (now / 3 months / 6+ months) Thank you for coming. [your name], Works Real Estate · [phone]

Visitor follow-up, same day

Hi [name], [your name] from the open house at [address] today. Thanks for coming through. What stood out, and what gave you pause? If it's not this one, I know the one that is. And if you're searching on Zillow, add me as your agent so your saved homes come straight to me.

Visitor follow-up, agent-represented

Hi [name], [your name] with Works. Good to meet you at [address]. I know you're working with [agent]; if you have questions on this house, send them through [agent] and I'll get you answers fast. Enjoy the rest of the weekend.

Seller update, after

Hi [seller name], open house wrapped. [Number] groups through, [number] with agents, [number] second visits. What they said: [two lines, good and honest]. Next steps: [one line]. Call me when you're free and I'll walk you through it.

Thank-you post

Thank you to everyone who came through [address] today. [Number] visitors, one afternoon, a lot of good questions. Missed it? The tour is online. Message me for the link. [your name]

Door knocking

Before you knock

Pick the 20 to 40 homes closest to the listing. Go Thursday or Friday before the open house, between 4 and 7 pm. Skip any door with a No Soliciting sign, and follow your city’s rules. Nobody home? Leave a door hanger from the Print studio. Log every conversation in BoldTrail the same day.

At the door

Hi, I’m [your name] with Works Real Estate. I’m hosting an open house at [address] on [day], and I wanted the neighbors to get the first look. Come by, see the house, and ask me anything about the street. Here’s your invite.

If they ask about their own home

Happy to help. I’ll send you what homes like yours have sold for this year, no pitch. What’s the best way to reach you?

Text after the knock

Hi [name], [your name] with Works. Thanks for chatting at the door. The open house at [address] is [day], [time]. Stop by, I’ll be there.

After the open house

Thanks to everyone on [street] who came by [address] this weekend. If you’re wondering what your own home would sell for right now, I’m one text away. [your name], Works Real Estate

Luxury and developments

Luxury listing description

[Address] · [Neighborhood] [One sentence on the setting: the view, the land, the light.] [One sentence on the architecture and the year.] [One sentence on the materials and the makers.] [One sentence on the private spaces: the primary suite, the garden, the water.] [Beds] bedrooms · [Baths] baths · [Sq ft] square feet · [Acres] acres Shown by appointment. [your name], Works Real Estate · [phone]

Property book outline

1. Cover: one photograph, the address, the neighborhood 2. The story: two paragraphs, who built it and why it matters 3. The house: rooms in order, one photo each 4. The land: site plan, orientation, what grows 5. Floor plans 6. Specifications: systems, materials, year, taxes, HOA 7. The neighborhood: three places, one map 8. Your agent and Works, one page Open the property book under Tools.

Developer outreach email

Subject: One partner from dirt to keys Hi [first name], I work with builders in [market] on pricing by unit, model-home strategy, a Zillow Showcase page per home, and an agent team that answers buyer requests in seconds. Works is a Zillow partner, so the lead flow is real and the report is weekly. If [project name] would benefit from a second set of eyes on absorption and pricing before you release the next phase, I'd welcome twenty minutes. [your name] · Works Real Estate · [phone]

Investor outreach text

Hi [name], [your name] with Works. I run the numbers before the tour: rent, vacancy, expenses, cap rate, cash-on-cash. Send me a listing you're eyeing and I'll send the pro forma back today.

Texts to clients

Before you text

Text only people who gave you their number or asked to hear from you. One-to-one is fine; a blast is not. Identify yourself and the brokerage in the first message. If someone says stop, stop.

New lead reply

Hi [name], it's [your name] with Works Real Estate. I saw you're looking at [address or area]. Happy to get you in this week. Are mornings or evenings better?

After a showing

Thanks for touring [address] with me today. What stood out, and what gave you pause? That tells me what to show you next.

Annual check-in

Hi [name], [your name] here. It's been about a year since you closed on [street]. Want a quick read on what it's worth today and what changed on your block? Fifteen minutes, no pitch.

Review request, day of

Congratulations again, [name]. If you have two minutes, a Zillow review means a lot to me and helps the next client find me: [Zillow review link]. Thank you for trusting me with this.

Review request, 30 days

Hi [name], [your name] here. A month in, how's the house treating you? If things are good, would you leave a short Zillow review? [link]. And if anything needs a name, plumber, painter, anything, I have one.

Transaction texts

Showing confirmed

Hi [name], we're confirmed for [address] at [time] on [day]. Meet me out front; I'll have the door open. Bring your questions and your phone for photos. [your name]

Offer submitted

Hi [name], your offer on [address] is in. [Price], [terms in one line]. The seller is reviewing [today / by deadline]. I'll call you the moment I hear. Keep your phone on.

Offer accepted, next steps

Congratulations, [name]. Accepted. Here's the week: earnest money to title within three business days, inspections scheduled [days], disclosures coming to you today for review. I'll walk you through every step; nothing here needs to be figured out alone.

Inspection scheduled

Inspection is set: general at [time] on [day], sewer scope at [time], radon dropped [day]. Come to the general one if you can; it's the most useful two hours of the purchase. I'll be there either way.

Repair request sent

Repair addendum is with the seller: [one line on what we asked for]. Bids attached so they see how we got there. They have until [date] to respond. I'll update you the moment they do.

Appraisal update

Appraisal came in at [value]. [It matches, so financing moves / it's under by [amount], here are the options and I'll call you tonight].

Clear to close

We're clear to close. Signing is [day] at [time] at [title company address]. Bring your ID and the funds instructions title sent you. I'll meet you there, then keys on [closing day] around 5.

Closing day

Keys are yours. Congratulations, [name]. Welcome home. Take the photo, then call me any time something needs a name. I'm still your agent.

One week in

Hi [name], one week in. Anything need a name, a plumber, a painter, the garbage schedule? And when you have two minutes, a Zillow review helps the next client find me: [link]. Thank you again.

Listing appointment confirmed

Hi [name], confirmed for [day] at [time] at your place. I'll walk through with you first, then we'll sit down on price, prep, and marketing. Both of you there if possible. Bring any questions; I'll bring the numbers.

CMA delivered

Hi [name], your market analysis is attached: [8 to 12] comparable sales from the last [6 to 12] months. The range is [low] to [high]. I'll walk you through how I got there when we meet; don't read it as a single number yet.

Price conversation, week two

Hi [name], two weeks live: [showings] showings, [number] second visits, no offers. Buyers are voting with silence. I'd like to talk about a price move before the third weekend, when the audience is smallest. Twenty minutes tonight?

Relocation intro

Hi [name], welcome to [market] in advance. I'm [your name] with Works. Send me your must-haves, your timeline, and the neighborhoods you've heard of, and I'll send back a plain-language read on each before you fly in. When you visit, we'll see the real ones.

Referral to another Works agent

Hi [name], you're in good hands. Meet [agent name], a Works agent in [market] who knows [neighborhood] better than anyone I know. [Agent first name], [name] is [buying / selling] [one line]. I'll let you two take it from here. [your name]

Clients and reviews

Client review

“[One short line from the review.]” [Client first name], [city]. Thank you for trusting me with this one. More on my Zillow profile, link in bio.

Buyer story

Closed with a first-time buyer today. [One true detail: the second showing, the inspection surprise, the moment it clicked.] No names, just the feeling of the keys. Thinking about your first home? Start with a conversation. [your name]

Referral ask

Who do you know who's thinking about moving this year? A neighbor, a coworker, a cousin in Boise. Introduce us and I'll take care of the rest. No pressure, no scripts. Just a first conversation. [your name]

Vendor thank-you

Shout-out to [name or company], the [inspector / lender / stager] who came through for my clients this week. Good agents keep good people around them. Need a name you can trust? Ask me.

Milestone

[Number] closings this year. [Number] clients. Every one of them started with a conversation. Thank you for the trust. [your name], Works Real Estate

Seasonal texts, one a month

How to use these

One text a month to past clients and sphere, one-to-one, not a blast. Pair it with the matching Home care card from Posts. Text only people who gave you their number. Identify yourself. If someone says stop, stop.

January

Hi [name], [your name] here. Freeze coming this week. Disconnect the hoses and cover the spigots. If a pipe goes, text me, I have a plumber who answers.

February

Hi [name], quick one from [your name]: change the furnace filter and test the smoke alarms this weekend. Ten minutes. Also, start a folder for closing docs and improvements, your taxes will thank you.

March

Hi [name], it's [your name]. Moss season. If the roof needs a treatment or the gutters are full, I have a name that doesn't oversell. Want it?

April

Hi [name], [your name] here. Turn the irrigation on one zone at a time and watch for the leak you didn't have last fall. Happy spring.

May

Hi [name], it's [your name]. Pressure wash the deck this month, then look for soft boards and peeling paint on the south side. Small now beats big in October.

June

Hi [name], [your name] here. Smoke season prep: a MERV 13 filter, one room you can seal, AC serviced. Pass it to the neighbors.

July

Hi [name], it's [your name]. Leaving on vacation? A $30 leak sensor under the water heater is the best trip insurance there is. Enjoy the sun.

August

Hi [name], [your name] here. Fire season: keep the first five feet around the house clear, no bark dust against the siding. If you have insurance questions for your area, I'll tell you what I'm seeing.

September

Hi [name], it's [your name]. Last dry month. Roof edge, gutters, downspouts away from the foundation. And if you're thinking about selling in spring, this is when we plan it.

October

Hi [name], [your name] here. Property tax statements are landing. If the assessed value looks wrong, send me a photo, I'll pull the comps. There's an appeal window.

November

Hi [name], it's [your name]. Cover the hose bibs, close the crawlspace vents, refresh the emergency kit before the wind storms. Be the house with the lights on.

December

Hi [name], [your name] here. Twenty minutes with your insurance agent before the year turns: does the coverage still match the rebuild cost? And thank you for a year of trust.

Value check-in

Hi [name], [your name] here. Once a year I send past clients a real read on their home: what sold nearby, what the equity looks like. Want yours? Reply with your address.

My vendor list, share with clients

How to use it

Fill it once, keep it in Notes, send the whole thing to every client at closing and the right line whenever they text you a problem. Only names you'd give your own family.

The list

My people, [your name] · Works Real Estate Inspector: [name] · [phone] Lender: [name] · [phone] Title and escrow: [name] · [phone] Insurance: [name] · [phone] Plumber: [name] · [phone] Electrician: [name] · [phone] Roofer: [name] · [phone] Handyman: [name] · [phone] Contractor (remodels, additions, ADUs): [name] · [phone] Cleaning: [name] · [phone] Lawn and trees: [name] · [phone] Movers: [name] · [phone] Property management: [name] · [phone] Text me anytime for a name that isn't here. Still your agent, still answering.

Closing day text

Hi [name], [your name] here. Congratulations again. Here's my vendor list, the people I'd give my own family: [paste list]. Save it. When something breaks, text me and I'll make the call with you.

Problem reply

[name], on it. Call [vendor name] at [phone], tell them I sent you. If they can't get there this week, text me and I'll find the next one.

Buyer resources, send or post

Buyer timeline

Buying with me, step by step 1. Pre-approval with a lender who answers (I'll introduce you) 2. Buyer representation agreement, so we're official before we tour 3. Your Zillow search, built together, with me as your agent 4. Tours, on your schedule 5. The offer: price, terms, timing, inspection strategy 6. Under contract: inspection, appraisal, title, insurance, all inside the deadlines 7. Final walk-through, signing, keys 8. After: I'm still your agent. Text me the first thing that breaks. [your name] · Works Real Estate

First-time buyer checklist

Before we tour □ Pre-approval letter □ Down payment and closing-cost estimate in writing □ Must-haves vs nice-to-haves, three each □ Commute test at 8 am and 5:30 pm □ Insurance quote for the price range □ Zillow: add me as your agent Ask me for any of these. That's the job.

Inspection week, what happens

Inspection week Day 1 to 3: general inspection, sewer scope, radon if the house needs it Day 3 to 5: the report, translated into fix-now, fix-later, ignore, with a name next to each Day 5 to 7: repair request or credit, negotiated Day 7 to 10: appraisal ordered, insurance bound Every deadline is on my calendar. You'll never be surprised. [your name]

Moving checklist

Six weeks out: book movers, start the purge Four weeks: utilities scheduled, address change list started Two weeks: mail forwarding, schools, vet, pharmacy One week: pack the first-night box Closing day: keys, photos of every meter, my vendor list saved [your name] · Works Real Estate

Seller resources, send or post

Seller timeline

Selling with me, step by step 1. The listening appointment: your goals, your timing, your number 2. Pricing from live data and the closed sales on your street, in writing 3. Prep: the list of what to fix, what to leave, what to stage 4. Photos, video, floor plan, the Zillow Showcase page 5. Launch day, open house, showings with feedback the same day 6. Offers reviewed together: price, terms, timing, risk 7. Under contract to closing, every deadline on my calendar 8. After: your next home, or a name for anything you need [your name] · Works Real Estate

Prep list, what actually moves the price

The short list □ Declutter half of everything □ Paint the rooms buyers see first □ Pressure wash, mulch, one pot of flowers at the door □ Fix the small things: the drip, the sticking door, the burned-out bulb □ Deep clean, windows included □ Pre-inspection, if the house is older than thirty What not to do: the remodel you won't get back. Ask me before you spend.

Showing rules

Showing rules for the next three weeks Lights on, blinds open, music off, pets out, counters clear. Leave fifteen minutes before, come back fifteen after. Every showing gets feedback to me within a day, and I'll pass it to you the same day. [your name]

Net sheet request

Want to know what you'd walk away with? Send me your address and the balance on your mortgage. I'll send a net sheet back: price range, commission, closing costs, what's left. No obligation, no listing pitch. [your name] · Works Real Estate

First-time buyer class

Class outline, 60 minutes

First-time buyer class · 60 minutes 1. Welcome and the one promise: no pitch, real numbers (5 min) 2. Your number: pre-approval, monthly payment, cash to close, with the lender in the room (12 min) 3. The search: five questions before you look, 8 weeks and 8 homes, how My Agent on Zillow works (10 min) 4. The offer: price is one of seven levers (8 min) 5. Inspection: there is no pass or fail (8 min) 6. Appraisal, underwriting, closing, keys (7 min) 7. After: annual review, still your agent (3 min) 8. Questions, then everyone adds me on Zillow before they leave (7 min)

Class invite, post

First-time buyer class, [date], [time], [place]. Pre-approval to keys in one hour, with a lender in the room. Free, no pressure, real numbers. Seats are limited. Message [your name] to save one.

Class invite, text

Hi [name], I'm teaching a free first-time buyer class on [date] at [time], [place]. One hour, a lender in the room, no pitch. Want a seat? I'll save you one. [your name]

Class invite, email

Subject: First-time buyer class, [date] Hi [first name], I'm hosting a free first-time buyer class on [date] at [time] at [place]. In one hour: what you can actually afford, how the search works, what an offer is made of, and what happens after you win. A lender will be there to answer the money questions. No pressure, no pitch. Reply and I'll save you a seat, and bring anyone who's curious. [your name] Works Real Estate

Slide talking points

Slide 1: Your number first. A lender conversation costs nothing. Slide 2: Five questions before you search: area, space, beds and baths, move date, long-term goal. Slide 3: 8 weeks, 8 homes. Narrow as you go. Slide 4: Add me on Zillow: saved homes and tours route to one person. Slide 5: Seven levers of an offer: price, financing, earnest money, inspection window, appraisal, timeline, letter. Slide 6: Inspection is information. Three ways to negotiate repairs. Slide 7: Appraisal, underwriting, signing, keys. Slide 8: After closing: annual review, contractor list, still your agent.

Follow-up, next day

Subject: Thanks for coming, and your next step Hi [first name], Thank you for coming last night. The one thing to do this week: a fifteen-minute call with [lender name] to get your number: [lender contact]. Then add me as your agent on Zillow so your saved homes come to me: [Zillow link]. Questions, anytime. That's the whole point. [your name]

Market and neighborhood

Confirm me on Zillow

If you're searching on Zillow, add [your name] as your agent. Saved homes, tour requests, and messages come straight to me, no strangers, no handoffs. Open my Zillow profile (link in bio) and tap to add me as your agent and confirm the message Zillow sends.

City news, this week

[City] this week: [one local headline: a new development approved, a school bond, a transit line, a park opening]. What it means for homeowners here: [one sentence]. For buyers: [one sentence]. Source: [outlet]. Want the read on your street? Ask [your name].

Market stats by city

[City], [month]: median sale $[price], [days] days to pending, [count] homes for sale, [n] new listings. Versus last year: [one line]. Versus last month: [one line]. The numbers are public. The read is what you get from a Works agent. Ask [your name].

Market check-in

[City] this month: [median price], [days to pending], [homes for sale]. [One sentence on what it means for buyers or sellers here.] Want your street's numbers? Ask me.

Rate update

This week's rate: [rate]%. On a $500K loan that's about $[payment] a month. [One sentence: what changed, what it means.] Want the number on your price point? Send it over.

Neighborhood spotlight

Three things I love about [neighborhood]: [one]. [two]. [three]. Buying or selling here? I know the streets. [your name]

Office day

[Office] today. [One real detail.] Every Works agent works from any office. No desk fees, no reservations. Agents curious about Works, my DMs are open.

Local business news

New in the neighborhood

New on [street]: [business] just opened in [neighborhood]. [One line on what they do and why it’s worth a visit.] Tell them I sent you. [your name], Works Real Estate

A local business I love

Every neighborhood has a place that makes it home. In [neighborhood], mine is [business]. [Why it matters to you.] Go say hi this week. [your name], Works Real Estate

Business news that matters to homeowners

Big news for [city]: [company] is [opening, expanding, hiring] [what], [when] (source: [outlet], [date]). New jobs tend to bring new neighbors. Thinking about selling in the next year? Let’s talk timing. [your name], Works Real Estate

Monthly local roundup

[Month] in [city]: [a new opening], [an event], [a development]. The housing number to know: [stat] (source: [source], [month]). Questions about your street? Text me. [your name], Works Real Estate

Get outside

Trail of the week

Trail of the week: [trail], [distance and climb]. Why it’s worth it: [one line]. Best time: [season or time of day]. Living within [minutes] of the trailhead is closer than you think. Want the list? Text me. [your name], Works Real Estate

Weekend pick

This weekend in [market]: [hike, park, or river]. Park at [where], bring [what], and [one tip]. See you out there. [your name], Works Real Estate

Your own hike, posted

Took the long way to a showing today: [trail] in [market]. This is why people move here. [Add your photo.] [your name], Works Real Estate

Restaurant features

How to feature a restaurant

Feature places you’d go back to, and never post a negative review of a business. Tag the restaurant and the neighborhood. Ask before filming staff or other diners. If the meal was comped or you have a business relationship, say so in the caption: “They hosted my meal; the opinions are mine.” It’s the FTC rule, and it builds trust. Use Tools, Make a card, Local favorite layout, with your own photo.

Local favorite

Local favorite: [restaurant] in [neighborhood]. [One line on the feel of the place.] Order the [dish]. [Best time to go.] Tell them I sent you. [your name], Works Real Estate

Just opened

Just opened in [neighborhood]: [restaurant], from [chef or owner]. They’re serving [what]. I tried the [dish]: [one honest line]. Go this week and tell me what you ordered. [your name], Works Real Estate

Date night

Date night in [city]: [restaurant]. Book the [table or seat], order the [dish], and save room for [dessert or drink]. Reservations: [how]. [your name], Works Real Estate

Brunch spot

Weekend brunch worth the line: [restaurant] in [neighborhood]. Get there by [time], order the [dish], and walk it off at [park or street] after. [your name], Works Real Estate

Coffee shop of the week

Half my meetings happen over coffee. This week: [cafe] on [street]. Order the [drink]. [Seating, wifi, or patio note.] If you want to talk about buying or selling, the first round’s on me. [your name], Works Real Estate

Meet the owner

Meet [owner], who opened [restaurant] in [neighborhood] in [year]. Why here? “[answer]” What should first-timers order? “[answer]” Support local and tell them I sent you. [your name], Works Real Estate

Neighborhood food crawl

One afternoon, three stops in [neighborhood]: [spot one] for [dish], [spot two] for [dish], [spot three] for [dish]. Living here means this is a Tuesday. Ask me what’s for sale within walking distance. [your name], Works Real Estate

Patio season

Patio season at [restaurant]: [what makes the patio good]. Go [day and time] for [why]. What’s your favorite patio in [city]? [your name], Works Real Estate

Where clients celebrate

I asked my buyers where they’d eat first in their new neighborhood. Their answer: [restaurant]. [Why.] Congratulations again, [first names, only with their permission]. [your name], Works Real Estate

60-second restaurant video

Hook, first 3 seconds: “The best [dish] in [city] is on [street].” Shot 1: the sign. Shot 2: the dish arriving. Shot 3: the owner, one line. Shot 4: your first bite and one honest reaction. Close: “Tell them [your name] sent you. Living nearby? Ask me what’s for sale within walking distance.” Under 60 seconds; ask before filming people.

Ads, ready to paste

How to run these

Meta Ads Manager, one campaign per goal, $10 to $20 a day, your market only. Use a card from Posts as the image: square for feed, story for Stories and Reels. Landing page: your Zillow profile or the listing. Fair Housing: housing ads use Meta's special ad category, no targeting by protected class, no language about who should live there.

Listing ad

Headline: Just listed in [neighborhood] Primary text: [Beds] bed, [baths] bath, [one true sentence about the best thing in the house]. Listed with Zillow Showcase, so the floor plan and 3D tour are online now. CTA: Learn more → [listing link]

Open house ad

Headline: Open house [day], [time] Primary text: [Address], [neighborhood]. Come see it in person. I'll be at the door with the answers: price, taxes, days on market, offer deadline. CTA: Get directions → [map link]

Buyer ad

Headline: Searching on Zillow? Add me as your agent. Primary text: One person for the whole search, no strangers. Saved homes, tour requests, questions, all to me. Three taps on my profile. CTA: Contact us → [Zillow link]

Seller ad

Headline: What's your [city] home worth this year? Primary text: Not an algorithm. A real read from a local agent: what sold on your street, what your equity looks like, what I'd fix before selling. No pitch, no obligation. CTA: Send message

Recruiting ad

Headline: Zillow's buyers. A coach. An OS. Works. Primary text: Works supports the most productive agents in Oregon, Washington, and Idaho: Zillow partner leads, an AI assistant that answers in seconds, weekly coaching, and Agent OS, built in-house. See the numbers on your business. CTA: Learn more → careers.worksrealestate.co

Emails to your sphere

Just listed email

Subject: New listing in [neighborhood] Hi [first name], I just listed a home I think you or someone you know will want to see: [address], [beds]/[baths], [one detail]. Listed with Zillow Showcase, so the floor plan and 3D tour are online now: [link]. If you know anyone looking in [neighborhood], please pass this along. [your name] Works Real Estate

Monthly market note

Subject: [City] in [month], in three numbers Hi [first name], Three numbers from [city] this month: [median price], [days to pending], [homes for sale]. [One paragraph, plain language, on what it means for owners and buyers here.] If you want the same read on your street, reply and I'll run it. [your name] Works Real Estate · License #[number] Reply unsubscribe to stop these notes.

Post-close thank you

Subject: Thank you, and what happens next Hi [first name], Thank you for trusting me with this one. A few things for the next month: [utilities, mail forwarding, the first-week checklist]. I'm still your agent after closing. If anything comes up with the house, the neighborhood, or a contractor, call me first. [your name] Works Real Estate

Event invites

Social Hour, text a friend

Hey [friend], Works Social Hour is next Wednesday, [time], at our [office] office. Agents, clients, neighbors, no pitch. I'd love to have you. Can I put you down? [your name]

Social Hour, email a friend

Subject: Wednesday at Works Hi [first name], Once a month my brokerage opens the office for Social Hour: last Wednesday, [time], [office address]. Agents, past clients, friends, and neighbors. No agenda, no pitch, a good room and good people. I'd love for you to come. Bring anyone you like. Reply and I'll save you a spot. [your name] Works Real Estate

Works Social Hour, post

Works Social Hour. Last Wednesday of the month, [time], [office]. Agents, clients, neighbors, and anyone thinking about real estate. No agenda, no pitch, good people. Bring a friend. RSVP to [your name].

Client appreciation

You made this year. [Event name], [date], [place]. Food, drinks, and a thank-you from the whole Works team. Past clients and their guests welcome. Reply to [your name] to hold a spot.

Open house, invite

You're invited. Open house at [address], [Saturday] [time]. [One line on the house.] I'll be at the door. [your name], Works Real Estate

Career night

Thinking about real estate? Career Night at Works, [date], [time], [office or virtual]. How agents earn here, how coaching works, what the first ninety days look like. Straight answers. RSVP to [your name].

First-time buyer workshop

First-time buyer workshop, [date], [time], [place]. Pre-approval to keys in one hour, with a lender in the room. Free, no pressure. Seats are limited. Message [your name] to save one.

Home value night

What's my home worth? [Date], [time], [office]. Bring your address, leave with a real range and the three things that move it. Twenty minutes each, no obligation. Book a slot with [your name].

Neighborhood walk

Neighborhood walk: [neighborhood], [date], [time]. Coffee, a loop of the streets I know best, and what's coming to market. Come if you live here or want to. Meet at [place]. [your name]

Coffee with your agent

Coffee's on me. [Café], [date], [time]. No agenda. Bring your questions about rates, timing, your house, or the one down the street. I'll bring the numbers. [your name]

Home maintenance clinic

Fall home maintenance clinic, [date], [time], [office]. Gutters, furnace, sump pump, the five things that cost you in February if you skip them in October. My inspector's in the room. Free. Text [your name] to save a seat.

Investor breakfast

Investor breakfast. [Date], [time], [place]. ADU rules, what a lot can hold under the new zoning, what's renting for what in [market]. Real numbers, 45 minutes. Seats are limited. Reply to [your name].

Sellers' prep night

Selling next spring? Start in [month]. Sellers' prep night, [date], [time], [office]. Staging, pricing, the Showcase walkthrough, and the timeline that gets you a quick sale at a fair price. RSVP to [your name].

Housewarming, gift from your agent

Housewarming at [first name]'s new place: [date], [time], [address]. I'm covering the [food or drinks]. Come meet the neighbors. [your name], the agent who found it

Community volunteer day

Volunteer with me: [organization], [date], [time], [place]. Better with people. Bring gloves. [your name], Works Real Estate

Lender + agent Q&A live

Live Q&A, [date], [time], on Instagram. Me and [lender name]: rates, buydowns, pre-approval, what changed this month. Ask anything. Set a reminder. [your name]

Bios and profiles

Instagram bio

[your name] · Works Real Estate Homes in [market]. Straight answers, real numbers. Confirm me on Zillow ↓

Facebook intro

I'm [your name], a Works Real Estate agent in [market]. I help people buy and sell homes with a fresh perspective on the process, local market knowledge, and a team behind me for everything that isn't client-facing. Referral-based, so if we've worked together, thank you. If we haven't, message me.

LinkedIn headline

Real Estate Agent at Works Real Estate · [market] · Zillow Preferred partner · Buyers, sellers, and the people who refer them

LinkedIn about

I'm a real estate agent with Works Real Estate in [market], part of a Zillow Preferred partner brokerage across Oregon, Washington, and Idaho. My business runs on referrals: past clients and friends who trust me with the people they care about. What working with me looks like: a clear number before we shop, real data on every street, and an agent who stays after closing. Works absorbs the paperwork, the coordination, and the marketing so I can spend my time on the part that matters, you. Searching on Zillow? Add [your name] as your agent.

Zillow profile bio

[your name], Works Real Estate, [market]. I help buyers and sellers across [neighborhoods or cities] with straight answers and real numbers, backed by a full team for coordination, media, and marketing. My listings go up with Zillow Showcase, so they get the presentation most homes can't. Before, during, and after: I'm still your agent when the keys are yours.

Google Business description

[your name] is a licensed real estate agent with Works Real Estate serving [market]. Buyer and seller representation, Zillow Showcase listings, and a referral-based practice built on transparency and follow-through. Contact [your name] for a free home value review or a first conversation about buying.

Vendor intros

Intro to a lender

Hi [name], meet [lender name] at [lender company]. [Lender first name] is the one I send my clients to first: fast pre-approvals, straight answers, picks up on weekends. [Lender first name], [name] is [buying in [market] / getting a read on what they can afford]. I'll let you two take it from here. [your name]

Intro to an inspector

Hi [name], meet [inspector name]. [Inspector first name] does thorough work and explains what matters versus what's noise, which is why I trust the reports. We're under contract on [address], inspection window closes [date]. [Inspector first name], can you get us in this week? [your name]

Intro to a contractor

Hi [name], meet [contractor name], my go-to for [trade]. Clients have been happy with the work and the follow-through. [Contractor first name], [name] needs [one line on the job] at [address]. Thanks for taking care of them. [your name]

Vendor thank-you, text

[Vendor first name], thank you for taking care of [client first name] on [address]. That's why you're on my list. If you ever need a name on the real estate side, you know where I am. [your name]

05 — Make a card.

Seven layouts: classic, just listed, open house, just sold, local favorite, big number, quote. Your listing photo or a Works office behind it, the brand already on it. Nothing leaves your phone.

Layout Photo Or pick a background Eyebrow The line Sign-off Format

06 — Send an invite.

Culture committee, Works socials, meetings, and client events. Fill it once, then send it by text, email, or social, or make it a video.

Event When Where One more line

07 — Your page. Your leads.

Where Works is headed: a landing page for every agent, your Zillow reviews one tap away, and leads that land in Follow Up Boss. Fill it in, preview it, save it.

Name Phone Email Zillow profile link Follow Up Boss lead email Markets About you

Leads from the form go to your Follow Up Boss email-in address, or to your email if that's blank. Your headshot comes from the Works set when your name matches.

08 — Print studio. For the doors you knock on.

Door hangers to invite the neighbors, open house flyers and handouts, a sign-in sheet, just listed and just sold flyers, and an eight-page property book for significant homes. Type over any text, add your photos, print or save as a PDF. Your edits stay on your device.

09 — Investor numbers. Before the tour.

A rental, a flip, or an ADU in a minute. Change any number and the results update. Not tax or investment advice; confirm taxes, insurance, and rent before an offer.

RentalFlipADU or house hack

10 — Brand kit.

Two forms, four colorways, nothing else. Tap Download on any logo, tap a color to copy its hex. Use these files only, never a screenshot of the logo.

Works Real Estate lockup, paper on forest

Horizontal lockup · paper on forest

Works Real Estate lockup, forest on paper

Horizontal lockup · forest on paper

Works Real Estate lockup, sage on forest

Horizontal lockup · sage on forest

W mark · paper

W mark · forest

W mark · sage

Vector files for print and signs live in the brand folder:

Logos on Drive ↗Full brand folder ↗

Colors. Four. No more.

Forest
#233427
Primary · 60% · tap to copy

Paper
#F8F6F0
Ground · 30% · tap to copy

Sage
#B7C2A6
Accent · 8% · tap to copy

Ink
#0F1814
Anchor · 2% · tap to copy

Type

Source Serif 4 · get font JetBrains Mono · get font

Both are free and already inside Canva: in any design, Text, then search the font name. Colors: paste the hex into Canva's color picker. Logos: upload the PNG or SVG above once and Canva keeps it under Uploads.

HeadlinesSource Serif 4, regular. Italic on the second clause: like this.LabelsJETBRAINS MONO, CAPS, TRACKEDWordmarkOnly as the official lockup file. Never typeset the word Works as a logo.

Rules

PlacementLockup bottom left on stat cards. W mark bottom right on market cards. No logo on quote cards. Never on top of a face or a house.ColorwaysForest on paper, paper on forest, sage on forest, sage on paper. Ink is for small type and the rare moment that needs more weight than forest. Never a gradient, a photo fill, or a fifth color.SpaceClear space on every side equals the cap height of the W. Minimum 24px for the mark, 80px for the lockup, 12mm in print.VoiceDeclarative sentences. No exclamation points. Real numbers. Never say Showcase is free, and never say Works is a Showcase partner. Showcase is a Zillow product Works uses: say "my listings use Zillow Showcase."PhotosReal people, real Northwest. No AI photorealism. Only photos of people who agreed to be posted.

11 — Motion. The brand, moving.

Animated, on brand, ready for stories, reels, texts, and Slack. Grey backgrounds below mean transparent. Tap Download, then add as a sticker in Instagram or a layer in CapCut.

The W, rising and fadingForest background, loops. Texts, stories, Slack.Download GIF

Story intro, 9:16Three seconds. Drop it at the start of a reel.Download GIF

Lockup fade, paper on transparentEnd of a clip on dark footage.Download GIF

Lockup fade, forest on transparentEnd of a clip on light footage.Download GIF

Sticker · Just listedTransparent pop-in. Add as a photo sticker on any story.Download GIF

Sticker · Open houseDownload GIF

Sticker · PendingDownload GIF

Sticker · SoldDownload GIF

Sticker · Coming soonDownload GIF

Sticker · Add me on ZillowDownload GIF

Email signature

Two files. The lockup PNG goes under your name; the small animated W is optional. Gmail: Settings, See all settings, Signature, insert image. Outlook: Signatures, insert picture.

Signature lockup · 1600px PNGDownload PNG

Animated W · 120×100 GIFDownload GIF

Signature text[Your name] · Works Real Estate
[Phone] · [Email]
Add me on Zillow: [Zillow link]
worksrealestate.coRulesLockup at 200px wide or smaller. No filters, no stretching, no color changes. Never type the wordmark.

12 — Photos. Real Works, ready to download.

Twelve office photos at 1500px, cleared for agent use. Download one, then tap Use my photo on any post to put a headline on it. More real Northwest photos are added each month; send yours to office@worksrealestate.co.

13 — The story.

Know it well enough to tell it at a dinner table.

The Works idea

14 — The Works idea.

Ten ideas behind the brand, one screen at a time: the thesis, the partnership, trust, clients for life, the office, the OS, community, the standard, and your part. Five minutes, best on a phone.

The Works story

15 — The Works story, in a minute.

Know it well enough to tell it at a dinner table. That's the brief.

The Zillow yearsFifteen years in Northwest real estate, from solo agent to team leader. More than a decade partnered with Zillow before Works existed, from its earliest lead programs, including three years on Zillow's advisory board. Zillow later asked him to help develop its standard solution for brokerage partners nationally. 2020PDX Works, a team inside another brokerage, becomes Works Real Estate: founded in the pandemic, with offices designed for how agents were about to work, and one of the first 100 Zillow Flex partners in the country. NowSix offices across Oregon, Washington, and Idaho: Portland, Seattle, Salem, Bend, Washougal, and Ridgefield. About 300 agents. 2,450 reviews on the Works team's Zillow profile, averaging 5.0. 2026Agent OS goes live, the tool that houses the tools, built in-house. Works Industries forms around one mission. The ideaWhoever has the leads wins, so give agents the leads, the tools, and the team. Underneath it: housing as a foundation, not a barrier. Read the Works idea The markThe W is two ideas: a steady body and a signature stroke that breaks the baseline. Held where it counts, built where it matters. The lineWorks is for everyone. Housing as a foundation, not a barrier.

Works Bend

Learn

The playbook. When you need it.

Tap any topic to open it.

This week’s brokerage meeting, Sept 22

Missed it? The short version. The full recording is on the Works Drive.

The big ideaTalk payments, not rates. The market is tilting toward buyers, so there is more room to negotiate price, repairs, and closing costs. Get every buyer to a lender for their monthly number at a price that works. Stay in your laneYou are the real estate expert. Tax, legal, structural, HOA, and zoning questions go to the source. “Good question, let me find out” is the confident answer. Not sure it’s your lane? Ask in Slack. Show up calmTake a breath before you get out of the car. Treat every consult as an interview that goes both ways. Fewer, better showings; high volume without 70-hour weeks. ZillowNumbers shared in the meeting: confirming the My Agent relationship lifts conversion about 4x, smart messaging about 3x, and bringing Showcase to a listing appointment wins about 35% more listings. A smart lists pilot starts in the next few weeks. Agent OSEvery meeting and class link lives under Community, then Events, even if you declined the invite. One-on-ones run through the new year; bring your feedback. Bold TrailSet up your payment details now so commissions aren’t delayed at closing. Training runs Thursdays at 10, extended through October. Send feedback to the transaction team in Slack. This weekWednesday 9 am agent workshop: ADUs, prefab, and modular homes with a vendor partner. The Zillow workshop plays “30 seconds or less”: if you can’t explain it in 30 seconds, practice the script. CE packages are 40% off through Friday, Sept 25; Washington first renewals need the 90-hour package, and the deadline follows your birth month. DatesZillow HQ visit and social hour, Wednesday, Sept 30, in Seattle: RSVP on the invite or you can’t get into the building. Rainy-season crawl space and basement lunch and learn, Wednesday, Oct 21, noon, Portland office. Historic Irvington walking tour with Chicago Title, Tuesday, Nov 3, after the in-person meeting, one hour of Oregon CE. CommunityThe monthly social hour now runs at the same time in Portland, Seattle, Salem, and Bend. Join the culture committee, one hour a month, through Operations. Fifteen agent referrals in September; a referred agent can earn you up to $6,000. Share thisRecruiting: the Works landing page and comp calculator, careers.worksrealestate.co. It works best sent by text.

Posts from this meeting are in Posts under Buyers & sellers and Coaching, marked Heard in the room.

Events you can host

16 — Events you can host.

Small, local, repeatable. Pick two a quarter. Works covers the office, you bring the people.

MonthlyWorks Social Hour at your office. Last Wednesday. Invite ten people by text every time. QuarterlyOne workshop: first-time buyer, home value night, sellers' prep, home maintenance, or investor breakfast. Lender or inspector in the room. Per listingOpen house with a neighbor preview the hour before. Neighbors know the next seller. Per closingHousewarming gift and, when they're up for it, a housewarming you help host. Your clients' friends are your next clients. Twice a yearClient appreciation. Food, no agenda, a thank-you. Works helps plan and execute these at no expense to you. AnytimeCoffee with your agent, a neighborhood walk, a volunteer day. Post the invite, post the photos after. The ruleEvery event gets three posts: the invite, one photo during, one thank-you after. Templates for all three are on this page.

Email campaigns

17 — Email campaigns.

Four sequences, three emails each. Paste into Follow Up Boss or send by hand. Fill the brackets and edit every line so it sounds like you.

New lead, first two weeks

Day 0 · Welcome

Subject: Nice to meet you, [first name] Hi [first name], Thanks for reaching out about [address or area]. I'm [your name] with Works Real Estate in [market]. Two quick things: what's your timeline, and have you talked to a lender yet? Either answer helps me point you at the right homes. If you're searching on Zillow, add me as your agent so your saved homes come straight to me: [Zillow link]. [your name]

Day 3 · Your number

Subject: The one conversation to have before touring Hi [first name], Before we look at anything, it's worth fifteen minutes with a lender. It costs nothing, and it tells us your real monthly number and cash to close, so every showing is a fit. I work with one who answers on weekends; want an intro? [your name]

Day 10 · Three homes

Subject: Three I'd want you to see Hi [first name], Based on what you told me, here are three I'd tour this week: [home 1, one line]. [home 2, one line]. [home 3, one line]. I can get us in [day] or [day]. Which works? [your name]

Past client, the year after

Month 1 · Settling in

Subject: How's the house? Hi [first name], A month in. Anything need a name, a plumber, a painter, someone for the yard? I keep a list of people my clients have been happy with. And if the move went well, a short Zillow review helps the next client find me: [review link]. [your name]

Month 6 · The neighborhood

Subject: What's happening on [street] Hi [first name], Quick note on your neighborhood: [two sentences on recent sales, a new listing, or something coming to market]. No action needed, just keeping you in the loop. [your name]

Month 12 · Annual review

Subject: Your annual home review Hi [first name], It's been a year. I'd like to run your numbers: what the house is worth today, what your equity looks like, and whether anything about rates or the block changes the picture. Fifteen minutes, no pitch. This week or next? [your name]

Sphere, monthly

Market note

Subject: [City] in [month], in three numbers Hi [first name], [Median price]. [Days to pending]. [Homes for sale]. [One paragraph, plain language, on what it means for owners and buyers here.] Want the same read on your street? Reply and I'll run it. [your name] Works Real Estate

Something to know

Subject: One thing worth knowing this month Hi [first name], [One useful thing: a rate change, a rule change, a seasonal tip from the maintenance clinic, a new local spot.] Two sentences on why it matters. Questions? Reply. I read every one. [your name] Works Real Estate · License #[number] Reply unsubscribe to stop these notes.

Invitation

Subject: Wednesday at Works Hi [first name], Social Hour is [date], [time], at our [office] office. Agents, clients, friends, neighbors. No agenda. I'd love to see you; bring anyone. [your name]

Listing launch

Coming soon

Subject: Coming soon in [neighborhood] Hi [first name], I'm listing a home in [neighborhood] next week: [beds]/[baths], [one detail]. If you or someone you know has been waiting for this neighborhood, reply and I'll send the details before it goes live. [your name]

Just listed

Subject: New listing: [address] Hi [first name], It's live. [Address], [beds]/[baths], [price]. Listed with Zillow Showcase, so the floor plan and 3D tour are online now: [link]. Open house [day] [time]. Know someone looking in [neighborhood]? Please pass this along. [your name]

Sold

Subject: Sold in [days] days Hi [first name], [Address] sold in [days] days, [one line on how: price, prep, offers]. Thinking about your own timing? I'm happy to run your numbers, no obligation. [your name]

Set up your profiles

18 — Set up your profiles.

The bio templates are under Templates. This is where each one goes, and what each platform rewards.

ZillowProfile photo: your Works headshot, face fills the circle. Bio: the Zillow bio, first person. Add your service areas and every past sale you can claim. Then ask every closed client for a review; the request texts are on this page. This is the profile that matters most, because it's where My Agent lives. InstagramName field: "[your name] · [market] Real Estate", it's searchable. Bio: 150 characters, the Instagram bio above. Link: your Zillow profile. Switch to a professional account so you get insights. Highlights: Listings, Sold, Reviews, [market]. FacebookUse a professional page, not just a personal profile. Intro: the Facebook intro. Cover photo: a Works office or a Northwest landscape, never a screenshot. Add your Zillow link and your phone. Turn on reviews. LinkedInHeadline: the LinkedIn headline. About: the LinkedIn about. Banner: the Works lockup on forest, in the brand kit. Post the Why Works, Agent OS, and Why Zillow cards here; this is the recruiting audience. Google BusinessCreate a profile as an individual agent under Works Real Estate. Description: the Google description. Add photos monthly and ask clients for Google reviews as well as Zillow. This is what shows when someone searches your name. TikTokBio: one line and your market. Post the video scripts vertical, phone in hand, first line in the first two seconds. Reach here comes from consistency, not polish. Every platformSame headshot, same name format, same Zillow link. Consistency is what makes you findable across all of them.

What works

19 — What works.

The numbers behind the advice, so you can decide for yourself.

FormatShort vertical video, 15 to 60 seconds, is the highest-engagement format on every platform. Listings shared as video get about 12× the shares of a photo carousel. Carousels come second; single images third. CadenceThree posts a week beats a burst of ten. This week gives you three. Stories can be daily; they disappear. TimingMornings 7 to 9 and evenings 6 to 8 on weekdays, Pacific, are the reliable windows for this audience. Sunday evening is strong for listings, because that's when people search. Test your own insights after a month and adjust. WhereFacebook still has the widest adoption among agents and clients, about nine in ten. Instagram and TikTok are where growth and reach are. LinkedIn is the recruiting room. Post the same card in all of them; the caption is the same, the audience isn't. HooksThe first line decides everything. Twelve that work are under First lines. A number, a contradiction, or a question beats an announcement. LocalHyperlocal beats general every time. Your neighborhood, your office, your market's numbers. The Courted and Zillow cards give you the numbers; you add the street. CollaborateTag @worksrealestate as a collaborator, not a mention, so the post shows on both accounts. Respond to every comment within a day; replies count double. MeasureOnce a month, look at which three posts got the most saves and shares, not likes. Make more of those. Post it in #social-media-works and the library makes more of them too.

Video kit, with the logo

Drop these into CapCut or Reels. Intro first, your clip, outro last, your name band on the first four seconds.

IntroThree seconds. The W rises, then Works Real Estate. Square and story versions. OutroFour seconds. The lockup and "Searching on Zillow? Add me as your agent." Square and story. Lower thirdA transparent name band with the W, one per agent, plus a blank. Bottom left, first four seconds of your clip. WatermarkA small W for the corner of any clip. Sixty percent opacity, bottom right. End cardThe lockup on forest, if you'd rather build your own close. SoundThe Works sonic mark, a low root and three notes rising on felt piano, is already on the intro and outro. Under your clip: warm, acoustic, sparse, mid tempo, from the in-app library. Voice first, music at a quarter. Get itThe intro, lockup fades, stickers and watermark are under Brand, Motion. Rules: no filters on the logo, no stretching, no color changes.

Clips, ready to post

20 — Clips, ready to post.

Produced video from Zillow and Works. Open the link, download, post with the caption. Captions are drafts; make them yours. Drive access is through your Works account.

Zillow x Works · Trailer

Zillow sat down with Works to talk about how a Preferred partner actually runs. The trailer, 60 seconds.

Zillow came to Portland to ask how a Preferred brokerage runs. Here's the short version. Full series on our page. Searching on Zillow? Add [your name] as your agent.

Open video

Zillow x Works · Education

Certification before the first lead. Why Works trains before it routes.

Every Works agent is certified before the first Zillow connection arrives. Zillow asked us why. This is the answer. [your name], Works Real Estate

Open video

Zillow x Works · Maturity

Six years as a Preferred partner. What the relationship looks like now.

Six years, one partnership, hundreds of closings a year. Zillow and Works on what maturity looks like. [your name], Works Real Estate

Open video

Zillow x Works · Capacity

How the TC team, the coordinators, and the platform give agents their week back.

Capacity is the whole game. A third of your week, given back, so the pipeline gets the time. Zillow and Works on how. [your name], Works Real Estate

Open video

Zillow x Works · X-Ray

Seeing the business in real time. The data behind the brokerage.

What a brokerage sees when it reads its own data every morning. Zillow and Works on the X-ray. [your name], Works Real Estate

Open video

Zillow x Works · Equal

The same standard for every agent. No favorites, published rules.

Every agent gets the same floor, the same tools, the same published path. Zillow and Works on equal. [your name], Works Real Estate

Open video

Zillow x Works · The Manual

Why Works wrote it down. The manual as the culture.

We wrote the manual so the standard doesn't depend on who's in the room. Zillow and Works on the manual. [your name], Works Real Estate

Open video

Zillow x Works · Opportunity

What's ahead for agents who build here.

Where this goes next, for the agents who build here. Zillow and Works on opportunity. Agents curious about Works, my DMs are open.

Open video

Works recruiting recap · 2:37

The short cut of the Works recruiting story.

Two and a half minutes on how Works works, for the agent thinking about a move. Questions? Message [your name].

Open video

Works recruiting recap · 3:17

The longer cut for LinkedIn.

Three minutes on the platform, the coaching, and the pipeline. For agents who want the full picture. Message [your name] to sit in on a Tuesday.

Open video

Video scripts

21 — Video scripts. 15 to 45 seconds, phone in hand.

Say it once, straight to camera, no editing. Post vertical. The first line is the hook; say it in the first two seconds.

How the pieces fit, 45 seconds

Hook: Very few independent brokerages build their own tech. Here's how ours fits together. Zillow brings the buyer. Follow Up Boss remembers the conversation. Agent OS reads it every morning and tells me the next move. Shilo listens to my calls and my coach reads the report. BoldTrail runs the file to closing. And the closing data comes back around to make tomorrow's brief smarter. Close: One login. Every closing makes the next one better. That's Works.

The 11pm message

Hook: It's 11 at night and my client just found the house. On Zillow, when you've added me as your agent, that message comes to me, not a stranger. I answer, we're touring tomorrow. That's the whole point of My Agent. Close: Searching on Zillow? Add [your name] as your agent.

What an inspection period is

Hook: There is no such thing as a failed inspection. You get about ten business days. General inspection, sewer, radon, oil tank. What comes back is information, and we use it to negotiate repairs, a credit, or price. Nobody walks away over a list; they walk away over a surprise, and my job is no surprises. Close: Buying this fall? Let's talk before you write.

Why Showcase

Hook: Most listings on Zillow can't get this. Zillow caps Showcase at one in ten listings per market. Interactive floor plan, room-by-room photos, 3D tour. My listings use Showcase, so my sellers get the presentation the house next door can't. Close: Selling? Ask me what your home looks like on Showcase.

This week in [city]

Hook: Three numbers from [city] this week. [Median price]. [Days to pending]. [Homes for sale]. Here's what that means if you're buying: [one sentence]. If you're selling: [one sentence]. Close: Want your street's numbers? Message me.

Day in the life

Hook: A Tuesday at Works, in 30 seconds. 8:30 Wake Up and Win. 9:00 brokerage meeting. Two showings. One inspection. A client call from the car. Back at the office for a coaching session. Close: If you're an agent and your week doesn't look like this, DM me.

Listing as a case study

Hook: This one had six offers in eight days. Right area, right price, and prep that made the photos work. Here's what we did: [staging, media, pricing]. Here's the number: [result]. Close: Want to know what 'right price' means on your street? Ask me.

First lines

22 — First lines. Steal these.

The opening line decides whether anyone reads or watches the rest. Twelve that work in the Works voice.

There is no such thing as a failed inspection. Asking prices are a hope. Closed prices are a fact. Rates are the toll. Negotiating power is the prize. Don't ask about the rate. Ask about the payment. The keys are the beginning, not the end. You are not hiring an agent. You are hiring marketing. When information is free, trust is the product. The most honest thing an agent can say: let me find out. Three numbers from [city] this week. More sellers than buyers in [city]. Here's what that means for you. Middle housing is legal in [city]. Here's what your lot can hold. A lender conversation costs nothing. Here's the one question to ask.

Coaching and culture

23 — Get a coach. Become one.

The fastest way to grow is with someone in your corner. The fastest way to master it is to teach it.

Get a coachWeekly accountability, a scorecard, and someone who has done it. Tell us your goal and we'll match you. Ask for a coach Become a coachProducing and like to teach? Coaching at Works is a real role, with its own track. Raise your hand Culture committeeThe people who plan the socials, the service days, and the traditions that make Works feel like Works. Join today. Join the committee Invite peopleCulture committee meetings, Works socials, and client events, sent by text, email, social, or video. Open invites

The sponsor standard

24 — Sponsor people you'd put your name on.

Works grows by sponsorship. It works because sponsors are accountable for who they bring.

Would you work beside them?If you wouldn't hand them your own client, don't sponsor them. Are they producing?Look at their last twelve months, or their plan for the next ninety days if they're new. Sponsorship is for people who will do the work. Will they use the system?Zillow, Agent OS, coaching, and the Tuesday meeting. The agents who win here use all four. Will you show up?A weekly check-in through their first ninety days. Your support is part of the sponsorship. Your name is on itThe people you bring become the culture you work in every day. Sponsor accordingly. Run the sponsorship calculator

Tell us

25 — Tell us what you need.

Feedback, a content idea, a coach, a seat on the culture committee. Every note gets read, and the best ideas come back as cards.

This is about Your name Office Your note

Launching this library

26 — Launching this library.

For the Works team. Three moves, one week, and the habit sets.

MondaySlack, #social-media-works: "The Works Agent OS Content Library is live. Open the link, post one card this week. Every caption is a draft until it sounds like you." Link, three screenshots, done. TuesdayFive minutes in the brokerage meeting: open it on a phone, pick a name, tap Post it, show the share sheet. Then Build my profiles, live, with one volunteer. That's the demo. Week oneThe first challenge: post your Meet card and one My Agent card, tag @worksrealestate as collaborator. Everyone who does gets their card shown in next Tuesday's meeting. SponsorshipEvery sponsorship card links to the calculator at careers.worksrealestate.co. Send the card, the agent runs their own number, then invite them to Tuesday. Sponsor people you'd put your name on: the sponsor standard is in Learn.Every Monday afterThree picks land in Slack with the images attached. New reviews, listings, and quotes agents post in #social-media-works come back as cards within the week. MeasurePosted count on the page, collaborator posts on the Works account, and My Agent connections on Zillow. Those three numbers say whether it's working.

Standards

27 — Standards. Non-negotiable.

The industry rules every card and template here already respects. Keep them when you edit.

Fair HousingDescribe the property and the market, never the buyer. No language about who a home or neighborhood is "for." Familial status, religion, national origin, disability, race, sex, and source of income are protected. When in doubt, describe the house. AdvertisingYour licensed name and Works Real Estate on every post, profile, and email. Oregon and Washington require the brokerage name in advertising; add your license number to signatures and printed pieces. Equal Housing Opportunity on print. AgencyA written buyer representation agreement before touring. Agency disclosure at first substantive contact. Compensation is negotiable and set by agreement; never quote a fixed rate as the rule. QuotesLines from Works meetings and workshops stay anonymous: no names, no clients, no deal details, no numbers that point to one person. If a line would identify the speaker, ask them before you post it. ClaimsNo guarantees of price, timing, or outcome. Real numbers with a source and a date. "Preferred partner," never "free Showcase." Stats from Zillow, Courted, NAR, and the guides are cited on the card; keep the citation when you edit. MessagingText and email people who gave you their contact or asked to hear from you. Identify yourself. Honor stop and unsubscribe immediately. Sphere emails carry the unsubscribe line. ReviewsAsk for honest reviews; never pay for, incentivize, or edit them. Post a review only with the client's permission and only what they wrote. Client privacyNo client names, addresses, prices, or photos without written permission. "A Portland buyer" is always fine. A sold price on a public record is fine; a client's finances never are. Personal lettersBuyer letters to sellers are restricted in some states and can raise Fair Housing risk. Follow current state rules and your broker's guidance. DataMarket numbers from MLS, Zillow, and Courted are for your clients' decisions, not for redistribution. Post the card, not the export.

28 — How to post.

01Pick a card. No login, no setup.02Read the caption and change it. Where it says [your name] or [Zillow link], type yours. Then tap Post it. Your phone opens the share sheet with the image and the caption already in it. Choose Instagram or Facebook. On desktop, long-press or right-click to save the image and tap Copy caption.03Post from your own account. Tag @worksrealestate, add your market.04Post from your own account and add your market. Company accounts are handled by the Works team.05Want a card made for you, a review, a listing, a client story? Post it in #social-media-works on Slack with the photo or the review text. New cards land here every week.06Tag @worksrealestate as a collaborator on Instagram, not just a mention. The post then shows on both accounts and the brokerage's reach becomes yours.07Three posts a week beats a burst of ten. This week gives you three. That is the cadence.08One rule on photos: real people, real Northwest, never a screenshot of the logo. Save the image from here.

Your brand.

Built in Portland. Backed by Zillow. Yours to post.

Six years in. This is Works.

Something worth sharing. Every week.

01 — Hot news.

02 — Works, at a glance.

03 — Content. Ready to post.

Make it yours. The brand is already on it.

04 — Templates. Fill the brackets, send it.

Listings

Just listed

Open house, this weekend

Open house, thank you

Price improvement

Under contract

Back on market

Just sold

Open house kit

Checklist, day of

Neighbor preview, door knock

Neighbor preview, text or post

At the door

Sign-in sheet

Visitor follow-up, same day

Visitor follow-up, agent-represented

Seller update, after

Thank-you post

Door knocking

Before you knock

At the door

If they ask about their own home

Text after the knock

After the open house

Luxury and developments

Luxury listing description

Property book outline

Developer outreach email

Investor outreach text

Texts to clients

Before you text

New lead reply

After a showing

Annual check-in

Review request, day of

Review request, 30 days

Transaction texts

Showing confirmed

Offer submitted

Offer accepted, next steps

Inspection scheduled

Repair request sent

Appraisal update

Clear to close

Closing day

One week in

Listing appointment confirmed

CMA delivered

Price conversation, week two

Relocation intro

Referral to another Works agent

Clients and reviews

Client review

Buyer story

Referral ask

Vendor thank-you

Milestone

Seasonal texts, one a month

How to use these

January

February

March

April

May

June

July

August

September

October

November

December