[{"id":"p01","sec":"Sponsorship","cat":"Recruiting","title":"11+ yrs · On Zillow, top preferred partner nationally, Preferred since 2020","cap":"Works has been on Zillow for over a decade and a top Zillow preferred partner since 2020, on the platform where 227 million people search every month. That access is behind every Works agent.\nAgents: want this partnership behind your business? Message me, join Works.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"The partnership","head":"11+ yrs","wm":false,"layout":"stat","num":"11+ yrs","sub":"On Zillow · Top preferred partner nationally · Preferred since 2020"},{"id":"p02","sec":"Sellers","cat":"Showcase","title":"+75% · More views, saves & shares on Showcase listings","cap":"Showcase listings earn 75% more page views, saves, and shares than standard listings. I list with Zillow Showcase, which means my sellers get access to it.\nSelling? Message me for a Showcase preview of your home.","plat":"IG + TikTok","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Zillow Showcase","head":"+75%","wm":false,"layout":"stat","num":"+75%","sub":"More views, saves & shares on Showcase listings"},{"id":"p03","sec":"Sellers","cat":"Showcase","title":"10% · Zillow caps Showcase at 10% of listings in any market","cap":"Most listings can’t get Showcase, Zillow caps it at one in ten per market. Every Works listing has it. Your home gets a presentation your neighbor’s listing can’t.\nReady to stand out? Let’s talk about selling.","plat":"IG","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Zillow Showcase","head":"10%","wm":false,"layout":"stat","num":"10%","sub":"Zillow caps Showcase at 10% of listings in any market"},{"id":"p35","sec":"Sellers","cat":"Showcase","title":"78% · of sellers favor agents using high-resolution photography · 75% want virtual tours and interactive floor plans","cap":"Sellers notice how their home is presented. Zillow research shows 78% favor high-resolution photography and 75% want virtual tours and interactive floor plans. With Zillow Showcase, my listings can feature professional media, immersive tours, and room-by-room floor plans.\nInterviewing agents? Ask how they’ll present your home. Then ask us.","plat":"IG carousel + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Why presentation wins listings","head":"78%","wm":false,"layout":"stat","num":"78%","sub":"of sellers favor agents using high-resolution photography · 75% want virtual tours and interactive floor plans"},{"id":"p04","sec":"Sellers","cat":"Showcase","title":"~$7K · More on the average home, selling 2% higher","cap":"Homes with Showcase sell for about 2% more, roughly $7K on the average home, and are 20% more likely to go pending within 14 days. Presentation pays.\nCurious what your home could do? Let’s talk.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Sold with Showcase","head":"~$7K","wm":false,"layout":"stat","num":"~$7K","sub":"More on the average home, selling 2% higher"},{"id":"p05","sec":"Buyers","cat":"Buyers","title":"One trusted agent, first search to keys.","cap":"Through My Agent, your Works agent stays with you across every Zillow listing, email, and search. No strangers calling, no handoffs, one person who knows your whole search.\nBuying? Connect with me today.","plat":"IG","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"For buyers","head":"One trusted agent, first search to keys.","wm":false},{"id":"p06","sec":"Buyers","cat":"Buyers","title":"99% · Close-on-time rate with integrated financing","cap":"Zillow Home Loans closes on time 99% of the time, with 0% down VA, 3% conventional, and 3.5% FHA options, plus BuyAbility affordability tuned to live rates. 160+ Works clients pre-approved this year.\nGet pre-approved, then let’s go shopping. Message me to start.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Zillow Home Loans","head":"99%","wm":false,"layout":"stat","num":"99%","sub":"Close-on-time rate with integrated financing"},{"id":"p07","sec":"Agent OS","cat":"Agent OS","title":"The tool that houses the tools.","cap":"Zillow, FUB, BoldTrail, Shilo, Courted, MLS, Google Calendar, and 500+ hours of Works education. One login, your whole business. Built by Works, for Works agents.\nAgents: come see what one login feels like. Join Works.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Agent OS","head":"The tool that houses the tools.","wm":false},{"id":"p08","sec":"Agent OS","cat":"Agent OS","title":"6:30 AM · Your business, read and briefed by AI, every morning","cap":"Every morning Agent OS reads each agent’s pipeline, goals, and tasks and hands them the brief before coffee. You don’t start your day, it’s already started.\nWant mornings like this? Join Works as an agent.","plat":"TikTok + IG","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Agent OS","head":"6:30 AM","wm":false,"layout":"stat","num":"6:30 AM","sub":"Your business, read and briefed by AI, every morning"},{"id":"p09","sec":"Agent OS","cat":"Agent OS","title":"“The AI never acts for you. It makes the next action easy to take.”","cap":"The principle behind Agent OS: full transparency into your data, interpretation from Works Assist, and every action still yours.\nAgents who want AI done right: join Works.","plat":"LinkedIn-first","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"How we build AI","head":"“The AI never acts for you. It makes the next action easy to take.”","wm":false},{"id":"p10","sec":"Sponsorship","cat":"Recruiting","title":"1:1 · A dedicated coach through your first five transactions","cap":"Every new Works agent gets a dedicated coach through their first five closings. 87% of new agents exit the industry within five years; ours get a different start.\nNew or rebuilding your business? Join Works.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Coaching","head":"1:1","wm":false,"layout":"stat","num":"1:1","sub":"A dedicated coach through your first five transactions"},{"id":"p11","sec":"Sponsorship","cat":"Recruiting","title":"500+ · Hours of Works coaching & education inside Agent OS","cap":"Five hundred hours of Works workshops, playbooks, and training live inside Agent OS, searchable and on demand. The learning never gates on a calendar invite.\nLevel up with the library behind our agents. Join Works.","plat":"IG","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Education","head":"500+","wm":false,"layout":"stat","num":"500+","sub":"Hours of Works coaching & education inside Agent OS"},{"id":"p12","asof":"September 2026","sec":"Market data","cat":"Markets","title":"$551K · Median sale · 27 days to pending · 8,221 homes for sale","cap":"Portland right now: $551K median sale price, 27 days to pending, 8,221 homes on the market, straight from Agent OS. A Works agent is reading your market daily.\nBuying or selling in the PNW? Ask me what your street is doing.","plat":"Monthly · IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Market Pulse · Portland","head":"$551K","wm":true,"layout":"stat","num":"$551K","sub":"Median sale · 27 days to pending · 8,221 homes for sale"},{"id":"p13","sec":"Sellers","cat":"Sellers","title":"36% · Of sellers find their agent online, 2x since 2018","cap":"More than a third of sellers now find their agent online, double what it was in 2018. The search for your home’s agent starts on a screen.\nFound me? Good. Let’s sell your home. Message me.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Where clients look","head":"36%","wm":false,"layout":"stat","num":"36%","sub":"Of sellers find their agent online, 2x since 2018"},{"id":"p14","sec":"Buyers","cat":"Buyers","title":"47% · Of buyers hire the first agent they talk to","cap":"Nearly half of buyers hire the first agent they speak with. Works agents get live tour requests straight to their phone, so when you reach out, you get an answer.\nWant an agent who answers first? Message me.","plat":"IG","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Speed wins","head":"47%","wm":false,"layout":"stat","num":"47%","sub":"Of buyers hire the first agent they talk to"},{"id":"p15","sec":"Sponsorship","cat":"Recruiting","title":"46% · Of the average brokerage's roster is in motion every year","cap":"Courted’s data: at the average brokerage, nearly half the roster is new, in transition, or leaving every year. Platform, coaching, and partnership are how Works builds stability.\nThinking about your next move? Make it your last one. Join Works.","plat":"LinkedIn-first","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"The industry","head":"46%","wm":false,"layout":"stat","num":"46%","sub":"Of the average brokerage's roster is in motion every year"},{"id":"p16","sec":"Sponsorship","cat":"Recruiting","title":"~87% · Of new agents exit the industry within five years","cap":"The industry is consolidating: ~87% of new agents exit within five years and the top 20% do 65% of transactions. The agents who last will have a platform behind them.\nBe on the winning side of the curve, join Works.","plat":"LinkedIn + IG","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"The decade ahead","head":"~87%","wm":false,"layout":"stat","num":"~87%","sub":"Of new agents exit the industry within five years"},{"id":"p17","sec":"Proof","cat":"Trust","title":"5.0 · Across 2,450 client reviews","cap":"Five stars across 2,450 verified client reviews. The best marketing I have is how the last client felt.\nExperience it yourself. Let’s talk.","plat":"Everywhere","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"What clients say","head":"5.0","wm":false,"layout":"stat","num":"5.0","sub":"Across 2,450 client reviews"},{"id":"p18","sec":"Proof","cat":"Trust","title":"368 · Zillow closings in 2026","cap":"368 closings through the Zillow platform in 2026 through October 5, backed by 160+ ZHL pre-approvals this year. The partnership is how homes actually get bought and sold here.\nPut that engine on your side. Work with me.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Production","head":"368","wm":false,"layout":"stat","num":"368","sub":"Zillow closings in 2026, through October 5"},{"id":"p19","sec":"Community","cat":"Community","title":"Six offices. Yours.","cap":"Portland, Seattle, Bend, Salem and beyond. Every Works agent works from any office, and the Portland space is open to the community through Peerspace for podcasts, shoots, and events.\nAgents: your next office tour is one DM away. Join Works.","plat":"IG + TikTok","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Our offices","head":"Six offices. Yours.","wm":false},{"id":"p20","sec":"Proof","cat":"Trust","title":"~300 · Agents · 6 offices · Oregon, Washington & Idaho","cap":"Three states, six offices, ~300 agents, 3,495 sales on Zillow. One brokerage reading every market in the Northwest daily, with its own AI platform and a Zillow Preferred partnership since 2020.\nJoin Works as an agent, or work with us to buy or sell.","plat":"The anchor · everywhere","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Works Real Estate","head":"~300","wm":false,"layout":"stat","num":"~300","sub":"Agents · 6 offices · Oregon, Washington & Idaho"},{"id":"p24","sec":"Community","cat":"Community","title":"Last Wednesday, every month. Bring a friend.","cap":"Template: event photos from Social Hour, open houses, and market meetups. Open to agents, clients, recruits, and neighbors. Community isn’t a caption here, it’s a calendar.\nCome see us in person, agents and neighbors welcome.","plat":"Monthly · IG stories + TikTok","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Works Social Hour","head":"Last Wednesday, every month. Bring a friend.","wm":false},{"id":"p25","asof":"September 2026","sec":"Market data","cat":"Markets","title":"-2.5% · Home values, year over year · Zillow","cap":"Seattle home values are down about 2.5% year over year on Zillow’s index, around $872K typical value, yet homes still go pending in roughly 8 days. Softer prices, same speed. That combination rewards prepared buyers and priced-right sellers.\nBuying or selling in Seattle? Ask me what your neighborhood is doing.","plat":"Monthly · IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Market Pulse · Seattle","head":"-2.5%","wm":true,"layout":"stat","num":"-2.5%","sub":"Home values, year over year · Zillow"},{"id":"p26","asof":"September 2026","sec":"Market data","cat":"Markets","title":"$508K · Typical home value · Zillow","cap":"Boise’s typical home value sits around $508K, up 0.9% year over year on Zillow’s index, with homes going pending in about 6 days. Steady, quick, and healthier inventory than most of the country.\nMaking a move in Idaho? Work with me.","plat":"Monthly · IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Market Pulse · Boise","head":"$508K","wm":true,"layout":"stat","num":"$508K","sub":"Typical home value · Zillow"},{"id":"p27","sec":"Agent OS","cat":"The stack","title":"Zillow, in the flow.","cap":"The Zillow pipeline lives inside Agent OS, connections, tours, and My Agent relationships next to everything else in the business, not in another tab. Part of the stack behind every Works agent.\nAgents: one login for all of it. Join Works.","plat":"IG + LinkedIn · stack series","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Inside Agent OS · 01","head":"Zillow, in the flow.","wm":false},{"id":"p28","sec":"Agent OS","cat":"The stack","title":"Follow Up Boss, already sorted.","cap":"Agent OS mirrors your FUB smart lists and surfaces who’s next, the morning brief reads your database so follow-up never depends on memory.\nNever lose a lead to a busy week. Join Works.","plat":"IG · stack series","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Inside Agent OS · 02","head":"Follow Up Boss, already sorted.","wm":false},{"id":"p29","sec":"Agent OS","cat":"The stack","title":"BoldTrail, no spreadsheet chase.","cap":"Transactions, files, and compliance run through BoldTrail inside the OS, every file tracked, every task visible, nothing living in a side spreadsheet.\nSpend your time with clients, not paperwork. Join Works.","plat":"IG · stack series","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Inside Agent OS · 03","head":"BoldTrail, no spreadsheet chase.","wm":false},{"id":"p30","sec":"Agent OS","cat":"The stack","title":"Shilo, coaching from your real calls.","cap":"Shilo reads how Zillow conversations actually go and turns them into coaching insight, so improvement comes from your real calls, not generic scripts.\nCoaching built on your actual business. Join Works.","plat":"IG + LinkedIn · stack series","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Inside Agent OS · 04","head":"Shilo, coaching from your real calls.","wm":false},{"id":"p31","sec":"Agent OS","cat":"The stack","title":"Courted, the market intelligence layer.","cap":"Courted feeds agent and market intelligence into the OS, who’s producing, who’s moving, and where the opportunities sit across the Northwest.\nWork with the data your competitors don’t have. Join Works.","plat":"LinkedIn-first · stack series","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Inside Agent OS · 05","head":"Courted, the market intelligence layer.","wm":false},{"id":"p32","sec":"Agent OS","cat":"The stack","title":"MLS, your production live.","cap":"MLS production data flows straight into the OS, your volume, your closings, your market position, current and career, without pulling a report.\nKnow exactly where you stand. Join Works.","plat":"IG · stack series","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Inside Agent OS · 06","head":"MLS, your production live.","wm":false},{"id":"p33","sec":"Agent OS","cat":"The stack","title":"Google Calendar, a structured day.","cap":"The OS reads your calendar, so the 6:30 brief knows your day before you do, appointments, blocks, and what fits between them.\nA day that runs itself. Join Works.","plat":"TikTok voiceover + IG · stack series","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Inside Agent OS · 07","head":"Google Calendar, a structured day.","wm":false},{"id":"p37","sec":"Why Works","cat":"Reinvention","title":"Our clients see what we see.","cap":"For decades this industry treated information as use. We treat it as the starting point. Works agents walk into every conversation with the data on the table, pricing, market movement, comparables, because trust built on transparency outlasts any single deal.\nWant a straight answer about your home’s value? Ask me.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Data transparency","head":"Our clients see what we see.","wm":false},{"id":"p38","sec":"Why Works","cat":"Reinvention","title":"We’re not reinventing agents. We’re reinventing what stands behind them.","cap":"The agent has always been the product. What’s broken is everything behind the agent: scattered tools, hoarded data, zero support after the split. Works rebuilt the back half of the business so the front half, the relationship, gets all the energy.\nSee what standing behind you should look like. Join Works.","plat":"LinkedIn-first","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Reinventing the industry","head":"We’re not reinventing agents. We’re reinventing what stands behind them.","wm":false},{"id":"p39","sec":"Why Works","cat":"Reinvention","title":"The relationship starts at closing.","cap":"Most of this industry disappears after the keys change hands. Works agents stay: market check-ins, equity updates, neighborhood intel, because a home is a decade-long decision, not a transaction. That’s what long-term value means here.\nWant an agent for the next ten years, not the next ten weeks? That’s us.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Long-term value","head":"The relationship starts at closing.","wm":false},{"id":"p40","sec":"Why Works","cat":"Reinvention","title":"A brokerage should look like its neighborhoods.","cap":"Six offices, hundreds of agents, one job: know these communities deeply enough to serve them well. We hire people who live where they work and stay where they sell. Community isn’t a marketing word here, it’s the product.\nBuying or selling in the Northwest? Work with someone who’s actually from here.","plat":"IG · pair with office/agent photos","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Community","head":"A brokerage should look like its neighborhoods.","wm":false},{"id":"p41","sec":"Why Works","cat":"Reinvention","title":"The next decade belongs to agents who build, not chase.","cap":"The industry is consolidating. The agents who last won’t be the ones chasing the next lead, they’ll be the ones building community, backed by real data, delivering value long after the sale. We built Works for exactly those agents.\nBuild here. Join Works.","plat":"LinkedIn + IG · series closer","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"The decade ahead","head":"The next decade belongs to agents who build, not chase.","wm":false},{"id":"p43","sec":"Agent OS","cat":"The Build","title":"Why we built Agent OS.","cap":"The discovery phase was simple: we sat with our own agents and counted. Seven logins. Five tabs. Data everywhere, answers nowhere. So we built one place where the whole business lives, and gave it to every Works agent. Not because software sells houses. Because agents with better information serve people better.\nBuilt by a brokerage, for its agents. Join Works.","plat":"LinkedIn + IG","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"The Build · 01","head":"Why we built Agent OS.","wm":false},{"id":"p44","sec":"Agent OS","cat":"The Build","title":"Built alongside agents, not for them.","cap":"Every feature in Agent OS started as an agent asking a question out loud. We ship, they use it Monday, we hear about it Tuesday, we fix it Wednesday. That loop is the product. The roadmap is written in our offices, not in a boardroom.\nWant a say in the tools you work with? Join Works.","plat":"IG · pair with workshop photos","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"The Build · 02","head":"Built alongside agents, not for them.","wm":false},{"id":"p46","sec":"Agent OS","cat":"The Build","title":"Where this industry is headed.","cap":"Fewer agents, better equipped. Data moving from gatekeepers to the people doing the work. Clients expecting straight answers backed by real numbers. We did not wait for that future, we built for it, and our agents are already working in it.\nWork in the future of this industry now. Join Works.","plat":"LinkedIn-first","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"The Build · 04","head":"Where this industry is headed.","wm":false},{"id":"p48","sec":"Market data","cat":"Local","title":"Our hometown. Our headquarters.","cap":"Portland is where Works started and where the whole company still lives. I know these neighborhoods block by block. Want this month’s median price and days on market for Portland? Ask me. I read it every morning.\nBuying or selling in Portland? Add me as your agent on Zillow.","plat":"IG + stories · monthly rotation","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Works · Portland","head":"Our hometown. Our headquarters.","wm":true},{"id":"p49","sec":"Market data","cat":"Local","title":"The Northwest’s biggest market, read daily.","cap":"Seattle moves fast, and I read it every morning through Agent OS. Want this month’s median price and days on market for Seattle? Ask me. I read it every morning.\nBuying or selling in Seattle? Add me as your agent on Zillow.","plat":"IG + stories · monthly rotation","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Works · Seattle","head":"The Northwest’s biggest market, read daily.","wm":true},{"id":"p50","sec":"Market data","cat":"Local","title":"Eastern Washington, covered.","cap":"Spokane offers what the coast can’t: room, value, and momentum. Want this month’s median price and days on market for Spokane? Ask me. I read it every morning.\nBuying or selling in Spokane? Add me as your agent on Zillow.","plat":"IG + stories · monthly rotation","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Works · Spokane","head":"Eastern Washington, covered.","wm":true},{"id":"p51","sec":"Market data","cat":"Local","title":"High desert, high demand.","cap":"Bend stays one of the most sought-after moves in Oregon, and inventory tells the story. Want this month’s median price and days on market for Bend? Ask me. I read it every morning.\nBuying or selling in Bend? Add me as your agent on Zillow.","plat":"IG + stories · monthly rotation","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Works · Bend","head":"High desert, high demand.","wm":true},{"id":"p52","sec":"Market data","cat":"Local","title":"College town, real market.","cap":"Eugene blends university energy with some of the most livable neighborhoods in the state. Want this month’s median price and days on market for Eugene? Ask me. I read it every morning.\nBuying or selling in Eugene? Add me as your agent on Zillow.","plat":"IG + stories · monthly rotation","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Works · Eugene","head":"College town, real market.","wm":true},{"id":"p53","sec":"Market data","cat":"Local","title":"The capital, quietly strong.","cap":"Salem’s steadiness is its feature: honest prices, real communities, room to grow. Want this month’s median price and days on market for Salem? Ask me. I read it every morning.\nBuying or selling in Salem? Add me as your agent on Zillow.","plat":"IG + stories · monthly rotation","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Works · Salem","head":"The capital, quietly strong.","wm":true},{"id":"p54","sec":"Market data","cat":"Local","title":"The coast is a market, not a postcard.","cap":"From Astoria to Bandon, coastal property has its own rules. I know them. Want this month’s median price and days on market for the Oregon Coast? Ask me. I read it every morning.\nBuying or selling in the Oregon Coast? Add me as your agent on Zillow.","plat":"IG + stories · monthly rotation","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Works · the Oregon Coast","head":"The coast is a market, not a postcard.","wm":true},{"id":"p55","sec":"Market data","cat":"Local","title":"Where the Northwest slows down.","cap":"Coastal Washington rewards buyers who understand seasonality and second-home dynamics. Want this month’s median price and days on market for the Washington Coast? Ask me. I read it every morning.\nBuying or selling in the Washington Coast? Add me as your agent on Zillow.","plat":"IG + stories · monthly rotation","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Works · the Washington Coast","head":"Where the Northwest slows down.","wm":true},{"id":"p56","sec":"Market data","cat":"Local","title":"Three cities, one growth story.","cap":"Kennewick, Pasco, and Richland keep growing on jobs, value, and sunshine. Want this month’s median price and days on market for the Tri-Cities? Ask me. I read it every morning.\nBuying or selling in the Tri-Cities? Add me as your agent on Zillow.","plat":"IG + stories · monthly rotation","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Works · the Tri-Cities","head":"Three cities, one growth story.","wm":true},{"id":"p57","sec":"Market data","cat":"Local","title":"Idaho’s anchor market.","cap":"Boise settled into a steadier rhythm after the boom, and that’s where good agents matter most. Want this month’s median price and days on market for Boise? Ask me. I read it every morning.\nBuying or selling in Boise? Add me as your agent on Zillow.","plat":"IG + stories · monthly rotation","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Works · Boise","head":"Idaho’s anchor market.","wm":true},{"id":"p58","sec":"Buyers","cat":"Buyers","title":"One agent. One thread. Every home.","cap":"When you connect with me as your agent on Zillow, everything lives in one place: saved homes, tour requests, messages, all going to one person who knows your search. No strangers, no handoffs.\nOpen my Zillow profile in your market, and connect.","plat":"IG + LinkedIn · funnel post","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"My Agent on Zillow","head":"One agent. One thread. Every home.","wm":false},{"id":"p60","sec":"Buyers & sellers","cat":"Education","title":"7 · factors in every winning offer","cap":"Price is only one of seven. Financing and down payment, earnest money, inspection period, appraisal, closing timeline, and a personal letter all move an offer up or down. A Works agent adjusts all seven to fit the situation, not just the number.\nWriting an offer soon? Talk it through with me first.","plat":"IG carousel + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Buyer education","head":"7","wm":false,"layout":"stat","num":"7","sub":"factors in every winning offer"},{"id":"p61","sec":"Buyers & sellers","cat":"Education","title":"Earnest money, explained.","cap":"Usually 1 to 2 percent of the price, deposited within three business days of acceptance. It is not extra money, it counts toward your down payment, and it stays refundable through the inspection period. Higher earnest money reads as strength to a seller.\nQuestions about protecting your deposit? Ask me.","plat":"IG + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Buyer education","head":"Earnest money, explained.","wm":false},{"id":"p62","sec":"Buyers & sellers","cat":"Education","title":"The inspection period is where agents earn it.","cap":"General inspection, sewer scope, radon test, oil tank locate, all inside about 7 to 10 business days, with bids gathered and repairs negotiated before the deadline. There is no pass or fail, there is information, and your agent’s job is managing all of it.\nThis is the part you do not want to do alone. Work with me.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Buyer education","head":"The inspection period is where agents earn it.","wm":false},{"id":"p63","sec":"Buyers & sellers","cat":"Education","title":"What an appraisal actually is.","cap":"A neutral third party confirms the home’s value for the lender. If it matches the price, financing moves forward. If it comes in low, you can negotiate down or cover the gap. Your agent should explain this before it happens, not after.\nGet the process explained in plain language. Ask me.","plat":"IG + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Buyer education","head":"What an appraisal actually is.","wm":false},{"id":"p64","sec":"Buyers & sellers","cat":"Education","title":"Overpricing costs you money.","cap":"As long as the home is properly prepared, the market decides what it is worth. Price high and buyers scroll past, days on market climb, and the eventual cut nets less than pricing right from day one. I show sellers the data and let it speak.\nWant an honest price range, not a flattering one? Ask us.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Seller education","head":"Overpricing costs you money.","wm":false},{"id":"p65","sec":"Buyers & sellers","cat":"Education","title":"What listing prep actually includes here.","cap":"Staging consultation, professional photography and video, 3D tours, floor plans, targeted advertising, print materials, and an email campaign to more than 6,000 local Realtors, plus Zillow Showcase. Preparation is the strategy.\nInterviewing listing agents? Ask each one for this list.","plat":"IG carousel + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Seller education","head":"What listing prep actually includes here.","wm":false},{"id":"p66","sec":"Buyers & sellers","cat":"Education","title":"You are not hiring an agent. You are hiring marketing.","cap":"From our own manual: when someone hires a Realtor to sell their house, they are really hiring a marketing company to help them sell it online. No Realtor can promise a price. I can promise the best marketing, and exposure is what drives price.\nSee what our marketing looks like on a real listing. Ask us.","plat":"LinkedIn-first","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Seller education","head":"You are not hiring an agent. You are hiring marketing.","wm":false},{"id":"p67","sec":"Why Works","cat":"The Manual","title":"“Ask questions, listen, and repeat. It’s really the listening appointment.”","cap":"Our founder wrote the Works training manual himself. This line is how every listing appointment here starts: not with a pitch, with questions. Agents trained to listen first sell homes better and keep clients for life.\nTrained differently, on purpose. Join Works.","plat":"IG quote card + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"From the Works manual","head":"“Ask questions, listen, and repeat. It’s really the listening appointment.”","wm":false},{"id":"p68","sec":"Why Works","cat":"The Manual","title":"“A service mindset and constant contact over time equals clients for life.”","cap":"The whole Works model in one sentence from our manual. Not chasing transactions, building relationships that outlast them.\nThat is the standard here. Work with me.","plat":"IG quote card","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"From the Works manual","head":"“A service mindset and constant contact over time equals clients for life.”","wm":false},{"id":"p69","sec":"Why Works","cat":"The Manual","title":"“Our clients don’t hire us because we tell them what they want to hear.”","cap":"The full line from our manual: they hire us because we know what will help them sell their house for top dollar. Honesty about price, condition, and prep is the service.\nWant the honest version? Ask me.","plat":"IG quote card + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"From the Works manual","head":"“Our clients don’t hire us because we tell them what they want to hear.”","wm":false},{"id":"p70","sec":"Why Works","cat":"The Manual","title":"“A great Realtor is a problem solver.”","cap":"Taxes, contractors, lenders, timing, estate questions, our manual trains agents to solve the problems around the sale, not just the sale. Whatever is blocking your move, that is where a Works agent starts.\nBring me the complicated version.","plat":"IG quote card","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"From the Works manual","head":"“A great Realtor is a problem solver.”","wm":false},{"id":"p71","sec":"Why Works","cat":"The Manual","title":"“The money is a means to an end. Focus on their goal.”","cap":"From our manual: a seller wants top dollar, but the real goal is often moving closer to grandchildren. Works agents are trained to serve the goal behind the transaction. That is what long-term value means.\nTell us where you are actually trying to go.","plat":"IG quote card + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"From the Works manual","head":"“The money is a means to an end. Focus on their goal.”","wm":false},{"id":"p72","sec":"Why Works","cat":"The Manual","title":"“If you are confident in yourself, the client will be confident in you.”","cap":"Confidence here is built, not assumed: a written manual, 500+ hours of education, live coaching, and data on every conversation. That is where the calm in a Works agent comes from.\nBuild that kind of confidence. Join Works.","plat":"IG quote card · recruiting","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"From the Works manual","head":"“If you are confident in yourself, the client will be confident in you.”","wm":false},{"id":"p76","sec":"Our story","cat":"Origin","title":"Before Works had six offices, it had a manual.","cap":"Our founder wrote the training manual himself, chapter by chapter, consultation scripts to closing day, before scale was the story. The company grew out of a simple bet: train agents properly, back them fully, and everything else follows.\nRead the culture in how we train. Join Works.","plat":"IG + LinkedIn · origin series","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"The origin","head":"Before Works had six offices, it had a manual.","wm":false},{"id":"p87","asof":"September 2026","sec":"Market data","cat":"Markets","title":"7.28% · 30-yr fixed, up from 6.34% a year ago","cap":"Rates climbed to 7.28% this week, from 7.03% last week. Headlines say wait. The data says something else: inventory just hit a decade high and sellers are negotiating again. Rate is what you pay, price and terms are what you negotiate. Right now the advantage is in the second column.\nBuyers, honest question: are you waiting on rates, or waiting on the right house? Tell us below.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"The Works Take","head":"7.28%","wm":true,"layout":"stat","num":"7.28%","sub":"30-yr fixed, up from 6.34% a year ago"},{"id":"p88","sec":"Sellers","cat":"Sellers","title":"4.9 mo · Housing supply, highest in a decade","cap":"More homes on the market than any time in ten years, and a median 29 days to sell. Pricing against March comps is how listings sit. Three moves that matter now: price to closed sales, not neighbors’ asks. Lead with media, 78% of sellers want high-res photography. If it sits, cut once and cut enough.\nSelling in the next six months? Comment FALL and we’ll send the full prep checklist.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Selling this fall","head":"4.9 mo","wm":false,"layout":"stat","num":"4.9 mo","sub":"Housing supply, highest in a decade"},{"id":"p89","sec":"Buyers","cat":"Buyers","title":"3% · The loans owners won't give up","cap":"Millions of owners hold pandemic-era loans near 3%. Selling means trading a cheap loan for a 7% one, so they stay put. That lock-in kept inventory tight for years, which is why it finally loosening matters. When a well-priced home hits now, it’s often a seller who truly has to move. That is your negotiation.\nWant to know which listings in your market look motivated? DM your city.","plat":"IG + TikTok","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Why nothing feels for sale","head":"3%","wm":false,"layout":"stat","num":"3%","sub":"The loans owners won't give up"},{"id":"p90","sec":"Buyers & sellers","cat":"Education","title":"6.95% · Today's 30-yr average","cap":"‘Marry the house, date the rate’ assumes a refi that isn’t promised. The honest version: buy the payment you can carry today, treat any future refi as upside, and weigh buydowns against cash in hand. A good agent runs that math with you before you write the offer, not after.\nSave this one. Questions on buydowns, ask below, we answer every comment.","plat":"IG carousel + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"The honest math","head":"6.95%","wm":false,"layout":"stat","num":"6.95%","sub":"Today's 30-yr average"},{"id":"p91","sec":"Buyers","cat":"Buyers","title":"Oct–Dec · The quiet buying window","cap":"Fall buyers face higher rates and fewer rivals. Spring buyers get more competition for every house. There is a real case for both, and your answer says a lot about your plan.\nVote below: A, more choice and negotiating room now, or B, wait for spring and fight the crowd. We’ll share the split in stories.","plat":"IG + TikTok poll","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"This or that","head":"Oct–Dec","wm":false,"layout":"stat","num":"Oct–Dec","sub":"The quiet buying window"},{"id":"p92","sec":"Community","cat":"Community","title":"Tag it · The neighborhood more people should know","cap":"Every agent has one: the street, the block, the small downtown that outshines its reputation. We’re building a map of the Northwest through the people who live it, one answer at a time.\nTag the neighborhood. We’ll feature the best answers with local photos each month.","plat":"IG + TikTok","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Your Northwest","head":"Tag it","wm":false,"layout":"stat","num":"Tag it","sub":"The neighborhood more people should know"},{"id":"p93","sec":"Proof","cat":"Trust","title":"AMA · First Thursday, every month","cap":"Drop any real estate question in the comments. Rates, offers, timing, commissions, what agents actually do all day. I answer the top ten on camera the following week. No question too basic, the basics are where the money is.\nQuestions open now. Go.","plat":"IG + TikTok, answers as reels","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Ask Works anything","head":"AMA","wm":false,"layout":"stat","num":"AMA","sub":"First Thursday, every month"},{"id":"p94","sec":"Buyers & sellers","cat":"Education","title":"5 myths · Still costing people money","cap":"One, you need 20% down. Two, spring is the only time to sell. Three, the online estimate is the price. Four, the highest offer always wins. Five, you save money going without an agent. Each one sounds safe. Each one has cost real buyers and sellers real money.\nWhich one did you believe? Drop the number below, we’ll break each down in stories this week.","plat":"IG carousel + TikTok","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Myth week","head":"5 myths","wm":false,"layout":"stat","num":"5 myths","sub":"Still costing people money"},{"id":"p95","asof":"September 2026","sec":"Market data","cat":"Markets","title":"$2,349/mo · P&I on the median US home, 20% down","cap":"At this week’s 30-year average, principal and interest on the median-priced U.S. home with 20% down runs about $2,349 a month. Numbers move weekly. Panic doesn’t help, math does.\nWant the payment on a specific price point? Drop the number below and we’ll run it.","plat":"IG + TikTok, weekly","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Rate check","head":"$2,349/mo","wm":true,"layout":"stat","num":"$2,349/mo","sub":"P&I on the median US home, 20% down"},{"id":"p96","sec":"Sponsorship","cat":"Recruiting","title":"One tool · You can't run your business without","cap":"Every agent has the tool they’d keep if they lost everything else. A CRM, a calendar, a group chat, a spreadsheet from 2019. We built Agent OS by asking this exact question a few hundred times.\nAgents, what’s yours? Comments open, no wrong answers.","plat":"LinkedIn + IG","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Agents, one question","head":"One tool","wm":false,"layout":"stat","num":"One tool","sub":"You can't run your business without"},{"id":"p100","sec":"Why Works","cat":"Reinvention","title":"100 · Pieces of the Works idea","cap":"This is the hundredth post in this library. Every one comes back to the same line: agents build community, data gets them there. The next hundred get written with you.\nWhat should we cover next, markets, money, the industry, how Works runs? Most-asked topics become the next series.","plat":"All three","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Post 100","head":"100","wm":false,"layout":"stat","num":"100","sub":"Pieces of the Works idea"},{"id":"p101","sec":"Spotlights","cat":"Spotlight","title":"Homes aren’t about square footage and quartz countertops.","cap":"[Your take on what a home is really about, two or three sentences, in your own words.]\n[your name] · Works Real Estate","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"In my words","head":"Homes aren’t about square footage and quartz countertops.","wm":false},{"id":"p102","sec":"Spotlights","cat":"Spotlight","title":"[$ volume] · [years], [number] clients","cap":"[Your name]. [Market]. [Number] clients bought and sold in the past [years], totaling [$ volume]. One client put it best: “[one line from a review].”\nThinking about a move? Let’s talk.\n[your name] · Works Real Estate","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"My numbers","head":"[$ volume] · [years], [number] clients","wm":false},{"id":"p103","sec":"Spotlights","cat":"Spotlight","title":"[Born and raised in / Twelve years in] [city], representing it for a living.","cap":"[Your name]. [City] native, Works agent. [Two sentences on how you work: responsive, local, the extra mile.] Local expertise and a real read on the city.\n[your name] · Works Real Estate","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"My story","head":"[Born and raised in / Twelve years in] [city], representing it for a living.","wm":false},{"id":"p104","sec":"Spotlights","cat":"Spotlight","title":"Client review, headline style","cap":"“[Paste the review, two or three sentences.]”\n[Client first name], [neighborhood]. Worked with [your name].\nRead more on my Zillow profile: [Zillow link]","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Client voice","head":"[One line from a client review.]","wm":false},{"id":"p105","sec":"Spotlights","cat":"Spotlight","title":"Client review, three words","cap":"“[Paste the review.]”\n[Client first name], [neighborhood]. Worked with [your name].\nSearching on Zillow? Add me as your agent. [Zillow link]","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Client voice","head":"“[Three words a client used about you.]”","wm":false},{"id":"p106","sec":"Agent OS","cat":"The Build","title":"Sep 27 – Oct 3 · The best week to buy this year","cap":"Realtor.com calls the week of Sep 27 the year’s best window for buyers: more inventory, less competition, softer pricing, with potential savings in the thousands on a median-priced home. The catch is rates, sitting near 7% with the Fed still deciding direction. Our read: the West has healthier inventory than most of the country right now, so this window is real in our markets. Waiting for perfect rates costs more than shopping a soft week.\nWant to know what this window looks like on your street? Ask me.","plat":"This week · LinkedIn + IG","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"The Works Take","head":"Sep 27 – Oct 3","wm":false,"layout":"stat","num":"Sep 27 – Oct 3","sub":"The best week to buy this year"},{"id":"p108","sec":"Sellers","cat":"Sellers","title":"~42% · Of active listings carry a price cut","cap":"Roughly forty-two percent of homes on the market nationally have already cut their price, a record share, well above the normal band. A price cut is not a discount, it is a correction, and it costs sellers time and negotiating power. Homes priced right the first week skip this line entirely.\nWant to know what your home is worth before the market tells you? Ask me.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Pricing truth","head":"~42%","wm":false,"layout":"stat","num":"~42%","sub":"Of active listings carry a price cut"},{"id":"p109","sec":"Buyers & sellers","cat":"Education","title":"Asking prices are a hope. Closed prices are a fact.","cap":"Two numbers describe every market: what sellers are asking today, and what buyers actually paid last month. The gap between them is the market’s direction. When asking prices drift down toward closed prices, sellers are adjusting. When closings push above asks, buyers are competing. Works agents read both, weekly, not from a headline.\nSave this for your next pricing conversation.","plat":"All three","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"How to read a market","head":"Asking prices are a hope. Closed prices are a fact.","wm":false},{"id":"p110","sec":"Buyers & sellers","cat":"Education","title":"42 vs 21 · Same market, two true numbers","cap":"One tracker says about forty-two percent of listings have a price cut. Another says about twenty-one percent. Both are right, one counts everything currently for sale that was ever reduced, the other counts reductions in the last four weeks. Most content skips that part. We think knowing what a number measures is the difference between data and noise.\nThis is how we read data at Works. Follow for the honest version.","plat":"LinkedIn first","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Data honesty","head":"42 vs 21","wm":false,"layout":"stat","num":"42 vs 21","sub":"Same market, two true numbers"},{"id":"p112","sec":"Agent OS","cat":"AI","title":"AI can tell you what a house costs. Not what it is worth to you.","cap":"Price is a data problem, and AI is good at data. Worth is a judgment problem, schools, light, commute, the feeling in the doorway. I use AI for the first so I can spend my time on the second.\nAsk me what the data says, and what it leaves out.","plat":"All three","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"AI, honestly","head":"AI can tell you what a house costs. Not what it is worth to you.","wm":false},{"id":"p113","sec":"Agent OS","cat":"AI","title":"What our AI is never allowed to do.","cap":"Our platform reads the market every morning and briefs every agent. Here is the line we drew on day one: the AI never takes an action on behalf of an agent. It makes the next action easy to take. Your agent decides. Always.\nQuestions about how Works uses AI? Ask. We will answer specifically.","plat":"LinkedIn + IG","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"AI, honestly","head":"What our AI is never allowed to do.","wm":false},{"id":"p114","sec":"Agent OS","cat":"AI","title":"AI raises the floor. It does not raise you.","cap":"Every agent now has access to the same tools, instant valuations, drafted emails, market summaries. When everyone’s floor rises, the difference between agents becomes judgment, presence, and follow-through. The tools are the entry fee, not the edge.\nWant the tools and the coaching to stand out above them? Join Works.","plat":"LinkedIn first","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"For agents","head":"AI raises the floor. It does not raise you.","wm":false},{"id":"p115","sec":"Agent OS","cat":"AI","title":"Where AI ends in your transaction.","cap":"AI already touches your home search, the listings you see, the estimate on the banner, the photos ranked first. What it does not do: negotiate against a listing agent who knows the seller, read an inspection report against a specific house, or tell you when to walk. That is the part you hire.\nSave this. Then ask your agent which half they spend their time on.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Consumer education","head":"Where AI ends in your transaction.","wm":false},{"id":"p116","sec":"Agent OS","cat":"AI","title":"Hours back · What AI gives you is time. What you do with it is the job.","cap":"Summaries, drafts, briefs, prep, the administrative layer of this work is compressing fast. The agents who win reinvest those hours in the only things that compound, relationships and neighborhoods walked. The ones who lose spend the saved time saving more time.\nThis is how we coach it at Works. Agents, join us.","plat":"LinkedIn first","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"For agents","head":"Hours back","wm":false,"layout":"stat","num":"Hours back","sub":"What AI gives you is time. What you do with it is the job."},{"id":"p117","sec":"Agent OS","cat":"AI","title":"Information is free now. Interpretation is not.","cap":"Every listing, every estimate, every school score is one search away, for everyone. So the value of an agent is no longer access to information. It is knowing which three numbers matter for your street, your timeline, your offer, and which twenty to ignore.\nBring us any listing. We will tell you what the data means, not just what it says.","plat":"All three","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"AI, honestly","head":"Information is free now. Interpretation is not.","wm":false},{"id":"p118","sec":"Agent OS","cat":"AI","title":"? · Would you let AI choose your home","cap":"Serious question for the comments: if an AI could shortlist three homes for you tomorrow, would you trust the list? Would you buy without a human walking it with you? We read every answer, and the answers shape what we build.\nAnswer in the comments. We reply to every one.","plat":"IG + TikTok · Thursday","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Engagement","head":"?","wm":false,"layout":"stat","num":"?","sub":"Would you let AI choose your home"},{"id":"p119","sec":"Our story","cat":"Origin","title":"2020 · Founded in the middle of a pandemic","cap":"Works became a brokerage in 2020, when the industry was standing still. Everyone else was deciding whether offices had a future. We were designing ours around the one that was coming. Starting in the hardest year taught us to build for how agents actually work, not how they used to.\nThe offices are open. Come see what we built. Six locations across the Northwest.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Origin","head":"2020","wm":false,"layout":"stat","num":"2020","sub":"Founded in the middle of a pandemic"},{"id":"p122","sec":"Our story","cat":"Origin","title":"15 yrs · In real estate. Eleven of them with Zillow.","cap":"Our founder has sold Northwest real estate for fifteen years and partnered with Zillow for more than eleven, back to their earliest programs. Works was built on that history: long before the brokerage existed, the relationships and the lead engine were already running.\nExperience compounds. Work with a brokerage built on it.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Origin","head":"15 yrs","wm":false,"layout":"stat","num":"15 yrs","sub":"In real estate. Eleven of them with Zillow."},{"id":"p123","sec":"Why Works","cat":"The Manual","title":"“I don’t broker in information. Anyone can do that. I broker in answers.”","cap":"Said by a Works agent at our brokerage meeting, after turning a showing an hour out of his way into a contract for a couple he had never met, because he remembered their dream house from a week before. Information is everywhere. Carrying it around until it becomes someone’s answer, that is the job.\nThat is the standard inside Works. Agents, come sit in on a meeting.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"From the workshops","head":"“I don’t broker in information. Anyone can do that. I broker in answers.”","wm":false},{"id":"p124","sec":"Why Works","cat":"The Manual","title":"“The more real estate conversations you have, the more real estate you will sell.”","cap":"One of our coaches, at this week’s brokerage meeting. His filter for every hour of the day: will this lead to a real estate conversation or not? If you don’t have a house to sell today, spend today putting yourself in position to sell one tomorrow. Nothing about the job is more complicated than that, and nothing about it is easier.\nEvery Works agent gets a coach. Agents, ask us how that works.","plat":"LinkedIn + IG","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Coaching corner","head":"“The more real estate conversations you have, the more real estate you will sell.”","wm":false},{"id":"p125","sec":"Why Works","cat":"Reinvention","title":"She left real estate for four years. In her first quarter back, she cracked her market’s top five.","cap":"Licensed a decade ago. Stepped away into construction and interior design, hit burnout, and came back to the industry this year, at Works. Her explanation for the fast start was not a system. It was that clients tell her they feel like she really cares, and that stepping away taught her to treat every buyer as a person, not a transaction.\nRebuilding your business, or building it back? This is the place to do it.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Agent story","head":"She left real estate for four years. In her first quarter back, she cracked her market’s top five.","wm":false},{"id":"p126","sec":"Sellers","cat":"Sellers","title":"6 offers · In 8 days on market","cap":"A Works listing drew six offers within eight days this spring. The agent’s read on why: right area, right price, and a wave of first-time buyers ready to move. Pricing is not a guess at Works, it is a strategy, and this is what it looks like when it lands.\nWant to know what right price means on your street? Ask me.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Real result","head":"6 offers","wm":false,"layout":"stat","num":"6 offers","sub":"In 8 days on market"},{"id":"cfl-01","sec":"Clients for life","cat":"Clients for life","title":"The keys are the beginning, not the end.","cap":"Most of this industry disappears after closing. A Works agent stays: market check-ins, equity updates, a contractor who calls back, the neighbor who is thinking of selling. A home is a decade-long decision. Your agent should be a decade-long resource.\nAlready closed with me? I’m still your agent. Call me.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Resources for life","head":"The keys are the beginning, not the end.","wm":false},{"id":"cfl-03","sec":"Clients for life","cat":"Clients for life","title":"Call your agent before you call a contractor.","cap":"Plumbers, roofers, painters, lenders for a refinance, an attorney for an estate question. Works agents keep the list they trust, built from hundreds of transactions. It is free to ask, and it saves you the first three bad quotes.\nNeed a name? Text your Works agent.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Resources for life","head":"Call your agent before you call a contractor.","wm":false},{"id":"cfl-04","sec":"Clients for life","cat":"Clients for life","title":"Your annual home review.","cap":"Once a year your Works agent runs the numbers on your home: what it is worth today, what your equity looks like, what changed on your street, and whether a refinance or a move makes sense. Fifteen minutes. No pitch. You should know where you stand.\nHaven’t had yours? Ask for it.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Resources for life","head":"Your annual home review.","wm":false},{"id":"cfl-05","sec":"Clients for life","cat":"Clients for life","title":"A service mindset and constant contact over time equals clients for life.","cap":"That line is from the Works training manual, and it is the whole model. Not chasing the next transaction. Being useful between them.\nThat is the standard here. Work with me.","plat":"IG quote card","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Resources for life","head":"A service mindset and constant contact over time equals clients for life.","wm":false},{"id":"zr-01","sec":"Why Zillow","cat":"Zillow recruiting","title":"You can’t buy your way into this. We earned it.","cap":"Zillow Preferred is not a product. It is an invitation Zillow extends to brokerages that meet its performance and accountability standards. Most never qualify. Works is the fastest-growing Preferred partner in the Pacific Northwest, and a partner Zillow asked to help develop its national education standard.\nAgents: that access comes with the license. Join Works.","plat":"LinkedIn + IG","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Zillow Preferred · invite only","head":"You can’t buy your way into this. We earned it.","wm":false},{"id":"zr-02","sec":"Why Zillow","cat":"Zillow recruiting","title":"$0 · Upfront. You pay a referral fee only when you close.","cap":"Live phone connections with buyers and sellers who are ready now, routed straight into your Follow Up Boss pipeline. No ad spend, no monthly lead bill. A referral fee at closing, and nothing before it.\nThe pipeline is waiting. Join Works.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Zillow Preferred","head":"$0","wm":false,"layout":"stat","num":"$0","sub":"Upfront. You pay a referral fee only when you close."},{"id":"zr-03","sec":"Why Zillow","cat":"Zillow recruiting","title":"3× · More likely to close: a live Zillow connection vs. a cold lead","cap":"A buyer connected live through Zillow is three times more likely to transact than a cold inbound lead. Works agents get that pipeline, plus the coaching to convert it, before the first connection arrives.\nReady to convert at that level? Join Works.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Zillow Preferred","head":"3×","wm":false,"layout":"stat","num":"3×","sub":"More likely to close: a live Zillow connection vs. a cold lead"},{"id":"zr-04","sec":"Why Zillow","cat":"Zillow recruiting","title":"Certified before the first connection.","cap":"Every Works agent completes LMS certification and Zillow Academy before a single lead is routed. Speed to lead is tracked. Follow-up is logged. It is a privilege, not a given, and that is why the partnership holds.\nWant to earn it? Join Works.","plat":"LinkedIn-first","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Zillow Preferred","head":"Certified before the first connection.","wm":false},{"id":"zr-05","sec":"Why Zillow","cat":"Zillow recruiting","title":"First 100 · Partners in the country when Zillow Flex launched","cap":"When Zillow launched Flex, now Preferred, Works said yes before it was obvious. One of the first hundred partners nationally. Six years later that decision is the pipeline behind hundreds of closings a year.\nSix years of head start, yours on day one. Join Works.","plat":"LinkedIn + IG","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Zillow Preferred · 2020","head":"First 100","wm":false,"layout":"stat","num":"First 100","sub":"Partners in the country when Zillow Flex launched"},{"id":"rv-shana","sec":"Proof","cat":"Client voices","title":"Repeat clients review","cap":"“[Paste a repeat-client review.]”\n[Client first name], [neighborhood]. Worked with [your name], [years].\nRead more on my Zillow profile: [Zillow link]","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Client voice","head":"[Years] and [number] families. Still their agent.","wm":false},{"id":"mt-00","sec":"Spotlights","cat":"Meet the team","title":"Meet the team · one template, your headshot","cap":"Meet [your name], Works Real Estate. [One line about you: neighborhoods you know, years in the business, or what clients say.]\nSearching on Zillow? Add [first name] as your agent. Saved homes, tour requests, and messages come straight to one person who knows your search.\nOpen the Works Zillow profile, find [your name], tap to add, then confirm.","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Meet the team","head":"Searching on Zillow? Add [first name] as your agent.","wm":false,"layout":"meet"},{"id":"office-salem-2","sec":"Our offices","cat":"Our offices","title":"Brick, big light, and the green couch.","cap":"Works Salem. Brick walls, big windows, and the green couch where the first conversation happens. Six offices across the Northwest, all open to every Works agent. No desk fees, no reservations.\nClients: meet your agent here anytime.","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Works · Salem","head":"Brick, big light, and the green couch.","wm":true,"layout":"office","bgi":0},{"id":"office-bend-1","sec":"Our offices","cat":"Our offices","title":"Timber, light, and room to think.","cap":"Works Bend. Old timber, new light, a spiral stair, and a table ready for the listing appointment. Six offices across the Northwest, all open to every Works agent. No desk fees, no reservations.\nClients: meet your agent here anytime.","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Works · Bend","head":"Timber, light, and room to think.","wm":true,"layout":"office","bgi":1},{"id":"office-sea-3","sec":"Our offices","cat":"Our offices","title":"The couch for the long conversations.","cap":"Works Seattle. The lounge where offers get talked through and coffee gets refilled. Six offices across the Northwest, all open to every Works agent. No desk fees, no reservations.\nAgents curious about Works, come see it in person.","plat":"IG + FB · office day","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Works · Seattle","head":"The couch for the long conversations.","wm":true,"layout":"office","bgi":2},{"id":"office-wash-1","sec":"Our offices","cat":"Our offices","title":"Morning light in Washougal.","cap":"Works Washougal. Two chairs, good light, and the conversation that starts a search. Every Works agent works from any office, any day.\nClients: meet your agent here anytime.","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Works · Washougal","head":"Morning light in Washougal.","wm":true,"layout":"office","bgi":3},{"id":"office-salem-3","sec":"Our offices","cat":"Our offices","title":"The W on the brick. Room for the whole team.","cap":"Works Salem. The long table for the team meeting, the W on the brick, the green wall behind. Every Works agent works from any office, any day.\nClients: meet your agent here anytime.","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Works · Salem","head":"The W on the brick. Room for the whole team.","wm":true,"layout":"office","bgi":4},{"id":"office-pdx-2","sec":"Our offices","cat":"Our offices","title":"Walk in, plug in, meet a client.","cap":"The Portland office on a Tuesday. Wood beams, big windows, a client meeting in the room behind. Six offices across the Northwest, all open to every Works agent.\nClients: meet your agent here anytime. Agents: your desk is wherever you are.","plat":"IG + FB · office day","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Works · Portland","head":"Walk in, plug in, meet a client.","wm":true,"layout":"office","bgi":5},{"id":"office-bend-2","sec":"Our offices","cat":"Our offices","title":"Your office in Bend. Walk in.","cap":"The lounge at Works Bend. Every Works agent works from any office, any day.\nClients: meet your agent here anytime.\nAgents: your desk is wherever you are.","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Works · Bend","head":"Your office in Bend. Walk in.","wm":true,"layout":"office","bgi":6},{"id":"office-pdx-3","sec":"Our offices","cat":"Our offices","title":"Room for the whole team. Or just you.","cap":"Works Portland. Long tables for the team meeting, quiet corners for the call that matters. Six offices across the Northwest, open to every Works agent. No desk fees, no reservations.\nClients: meet your agent here anytime.","plat":"IG + FB · office day","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Works · Portland","head":"Room for the whole team. Or just you.","wm":true,"layout":"office","bgi":7},{"id":"office-salem-4","sec":"Our offices","cat":"Our offices","title":"Every seat by a window.","cap":"Works Salem. A wall of windows, plants everywhere, and a seat for every client. Six offices across the Northwest, all open to every Works agent.\nClients: meet your agent here anytime.","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Works · Salem","head":"Every seat by a window.","wm":true,"layout":"office","bgi":8},{"id":"office-salem-1","sec":"Our offices","cat":"Our offices","title":"A table, a client, a plan.","cap":"Works Salem. Café tables for the first conversation and the last signature. Six offices across the Northwest, all open to every Works agent. No desk fees, no reservations.\nClients: meet your agent here anytime.","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Works · Salem","head":"A table, a client, a plan.","wm":true,"layout":"office","bgi":9},{"id":"office-pdx-4","sec":"Our offices","cat":"Our offices","title":"Every desk is yours. None of them is assigned.","cap":"No desk fees, no reservations, no nameplates. Walk into Works Portland, plug in, work. Clients: meet your agent here anytime.","plat":"IG + FB · office day","img":"assets/5491879f461d.webp","cr":0,"story":"assets/95dbdca8dafb.webp","founder":false,"photo":true,"bg":"forest","kick":"Works · Portland","head":"Every desk is yours. None of them is assigned.","wm":false},{"id":"office-sea-1","sec":"Our offices","cat":"Our offices","title":"Client meeting room. No reservation needed.","cap":"A bright room for the listing appointment, the offer review, the first conversation. Works Seattle keeps it ready. Bring the client, we’ll bring the coffee.","plat":"IG + FB · office day","img":"assets/6a617ebdd28a.webp","cr":0,"story":"assets/ec3505a2891e.webp","founder":false,"photo":true,"bg":"forest","kick":"Works · Seattle","head":"Client meeting room. No reservation needed.","wm":false},{"id":"office-sea-2","sec":"Our offices","cat":"Our offices","title":"Your office in Seattle. Walk in.","cap":"The front door at Works Seattle. Every Works agent works from any office, any day. Clients: meet your agent here anytime.\nAgents: your desk is wherever you are.","plat":"IG + FB · office day","img":"assets/e5a1372b655d.webp","cr":0,"story":"assets/7a74f2797506.webp","founder":false,"photo":true,"bg":"forest","kick":"Works · Seattle · 205","head":"Your office in Seattle. Walk in.","wm":false},{"id":"rv-shayla","sec":"Proof","cat":"Client voices","title":"Buyer review","cap":"“[Paste the buyer review.]”\n[Client first name], a [neighborhood] buyer. Worked with [your name].\nSearching on Zillow? Add me as your agent. [Zillow link]","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Client voice","head":"“[One short line from a review.]”","wm":false},{"id":"rv-lauren","sec":"Proof","cat":"Client voices","title":"Seller review","cap":"“[Paste the seller review.]”\n[Client first name], sold in [neighborhood]. Worked with [your name].\nThinking of selling? Let’s talk.\n[your name] · Works Real Estate","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Client voice","head":"“[One short line from a seller review.]”","wm":false},{"id":"pe-01","sec":"Buyers & sellers","cat":"How buying works","title":"Get pre-approved.","cap":"Pre-approval before the first showing. It tells you your real number, it tells sellers you are serious, and it takes a week you do not want to spend during an offer. Ask your Works agent for a lender who answers on weekends.\nSave this series. Questions on your step? Ask your Works agent.","plat":"IG carousel + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Step 1 of 6","head":"Get pre-approved.","wm":false},{"id":"pe-02","sec":"Buyers & sellers","cat":"How buying works","title":"The search.","cap":"Before we tour, we sign a buyer representation agreement that spells out what I do for you and how I’m paid. Then: saved homes, tours, and questions in one thread with one agent. Add your Works agent on Zillow and every listing you touch routes to them. Most buyers see eight to twelve homes. The right one is usually not the first.\nSave this series. Questions on your step? Ask your Works agent.","plat":"IG carousel + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Step 2 of 6","head":"The search.","wm":false},{"id":"pe-03","sec":"Buyers & sellers","cat":"How buying works","title":"The offer.","cap":"Price is one of seven levers: financing, earnest money, inspection window, appraisal, timeline, and a personal letter move an offer too. Your agent tunes all seven to the seller’s situation, not just the number.\nSave this series. Questions on your step? Ask your Works agent.","plat":"IG carousel + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Step 3 of 6","head":"The offer.","wm":false},{"id":"pe-04","sec":"Buyers & sellers","cat":"How buying works","title":"Inspection.","cap":"Seven to ten business days. General inspection, sewer scope, radon, oil tank. No pass or fail, just information, and repairs negotiated before the deadline. This is the week your agent earns it.\nSave this series. Questions on your step? Ask your Works agent.","plat":"IG carousel + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Step 4 of 6","head":"Inspection.","wm":false},{"id":"pe-05","sec":"Buyers & sellers","cat":"How buying works","title":"Appraisal and underwriting.","cap":"The lender confirms value and your file. If the appraisal matches, financing moves. If it comes in low, you negotiate or cover the gap. Your agent explains it before it happens, not after.\nSave this series. Questions on your step? Ask your Works agent.","plat":"IG carousel + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Step 5 of 6","head":"Appraisal and underwriting.","wm":false},{"id":"pe-06","sec":"Buyers & sellers","cat":"How buying works","title":"Closing day. Keys in hand.","cap":"Final walkthrough, signing, funding, keys. Then the part most of the industry skips: your agent stays. Annual check-ins, a contractor list, a straight answer on what it’s worth. The keys are the beginning.\nSave this series. Questions on your step? Ask your Works agent.","plat":"IG carousel + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Step 6 of 6","head":"Closing day. Keys in hand.","wm":false},{"id":"bg-01","sec":"Buyers","cat":"Buyers","title":"8 weeks. 8 homes.","cap":"Most buyers search for about eight weeks and look at a median of eight homes, three of them only online. Narrowing as you go, and only touring real fits, is what keeps the search enjoyable instead of exhausting.\nSource: National Association of Realtors.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"From the buyer guide","head":"8 weeks. 8 homes.","wm":false},{"id":"bg-02","sec":"Buyers","cat":"Buyers","title":"Five questions before you search.","cap":"What area, and why. How much space. How many beds and baths. Your target move date. Your long-term real estate goals. Answer those first and every showing gets sharper.\nA Works agent builds the purchasing plan around your answers, on your timeline, with a written buyer agreement before the first tour so the relationship is clear from day one.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"From the buyer guide","head":"Five questions before you search.","wm":false},{"id":"bg-03","sec":"Buyers","cat":"Buyers","title":"There is no pass or fail inspection.","cap":"An inspection is information, not a verdict. The job is to identify priority repair items and what they cost to fix. Then you decide with clear numbers, not with nerves.\nWorks agents walk the report with you line by line.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"From the buyer guide","head":"There is no pass or fail inspection.","wm":false},{"id":"bg-04","sec":"Buyers","cat":"Buyers","title":"Three ways to negotiate repairs.","cap":"Ask the seller to hire contractors and make specific repairs before closing. Ask for a credit toward your closing costs. Ask for a price reduction. Safety, health, and anything not working as it should come first.\nYour agent picks the lever that fits the house and the seller.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"From the buyer guide","head":"Three ways to negotiate repairs.","wm":false},{"id":"bg-05","sec":"Buyers","cat":"Buyers","title":"A lender conversation costs nothing.","cap":"Before you shop, know your purchasing power. What are you comfortable spending monthly, and what do you have for a down payment and closing costs. A lender who can answer on the fly is critical when writing offers in a competitive market.\nAsk your Works agent for one who picks up on weekends.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"From the buyer guide","head":"A lender conversation costs nothing.","wm":false},{"id":"bg-06","sec":"Buyers","cat":"Buyers","title":"Pending means the exclusive right to buy.","cap":"Once your offer is accepted, the listing goes pending. Earnest money goes to escrow at the title company. You review the seller’s disclosures, run inspections, then the appraisal, about seven business days. Signing happens one to three days before closing.\nWe meet you at the door with the keys.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"From the buyer guide","head":"Pending means the exclusive right to buy.","wm":false},{"id":"bg-07","sec":"Buyers","cat":"Buyers","title":"Before, during, and after.","cap":"I run a referral-based business. It is my job to make sure you have a good experience, and I am a continued resource before, during, and after the process is over.\nThat is not a line. It is how Works agents get their next client.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"From the buyer guide","head":"Before, during, and after.","wm":false},{"id":"sg-01","sec":"Sellers","cat":"Sellers","title":"Staged homes sell for 3 to 10% more.","cap":"Preparing a home before listing is what leaves a lasting impression. Works keeps a list of trusted vendors for styling, staging, landscaping, and more. Studies show staged homes sell for three to ten percent higher than homes that aren’t.\nOn a $540K home, that is the price of the staging many times over.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"From the seller guide","head":"Staged homes sell for 3 to 10% more.","wm":false},{"id":"sg-02","sec":"Sellers","cat":"Sellers","title":"The costs Works covers on a listing.","cap":"Professional photography and videography. 3D Matterport tour. Floor plan images. Marketing. These are part of the Works listing program, not a line on your closing statement.\nInterviewing listing agents? Ask each one for this list.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"From the seller guide","head":"The costs Works covers on a listing.","wm":false},{"id":"sg-03","sec":"Sellers","cat":"Sellers","title":"Your listing plan, in eight parts.","cap":"Property walkthrough. Key features identified. Home preparation timeline. Pricing strategy. Negotiation approach. Open house schedule. Live marketing date. Buyer tracking activity.\nEvery Works listing starts with this document, written for your house.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"From the seller guide","head":"Your listing plan, in eight parts.","wm":false},{"id":"sg-04","sec":"Sellers","cat":"Sellers","title":"Consultation to sold, in ten steps.","cap":"Consultation. Preparations begin. Styling and staging. Professional photography and video. Marketing walkthrough and timeline. Listing goes live. Customized listing plan. Choose the best offer. Negotiate as needed. Manage the appraisal. Sold.\nYour agent tells you which step you’re on, every week.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"From the seller guide","head":"Consultation to sold, in ten steps.","wm":false},{"id":"sg-05","sec":"Sellers","cat":"Sellers","title":"Buyers across town, or on another continent.","cap":"High-quality photos, video, drone, and 3D let a buyer tour every corner of your home from anywhere. Then the listing goes to the top search platforms, with premium placement through the Works Zillow partnership.\nExposure is what drives price. Presentation is the strategy.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"From the seller guide","head":"Buyers across town, or on another continent.","wm":false},{"id":"zd-01","sec":"Market data","cat":"Zillow data","title":"13 · shoppers for every listing in some Northwest markets","cap":"Zillow counts an average of five and a half shoppers for every one listing nationally. In parts of the Northwest and West Coast it runs to thirteen. That is the demand behind a well-priced home here, and it is why presentation on Zillow matters more in Portland than almost anywhere.\nSource: Zillow Research, 2026.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Zillow data · Northwest","head":"13","wm":true,"layout":"stat","num":"13","sub":"shoppers for every listing in some Northwest markets"},{"id":"zd-02","sec":"Market data","cat":"Zillow data","title":"-3.5% · Zillow's Q4 forecast for existing-home sales, year over year","cap":"Zillow cut its fourth-quarter sales outlook this month as rates stayed high. Fewer transactions nationally means fewer buyers per house. For a buyer who can qualify, Zillow’s own read is one word: negotiating power.\nSource: Zillow Research forecast, September 2026.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Zillow data · Forecast","head":"-3.5%","wm":true,"layout":"stat","num":"-3.5%","sub":"Zillow's Q4 forecast for existing-home sales, year over year"},{"id":"zd-03","sec":"Market data","cat":"Zillow data","title":"+2.9% · Single-family rent growth Zillow expects for 2026","cap":"Rents are moving up while sales move down. Zillow raised its rent forecast twice this year, to 2.9% for single-family homes. Households that postpone buying still need somewhere to live, and that demand is landing on rentals.\nThe math on rent versus own changes every month. Ask me to run yours.\nSource: Zillow forecast, September 2026.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Zillow data · Rent","head":"+2.9%","wm":true,"layout":"stat","num":"+2.9%","sub":"Single-family rent growth Zillow expects for 2026"},{"id":"zd-04","sec":"Market data","cat":"Zillow data","title":"+1.2% · Zillow's home value forecast for 2026","cap":"Not a boom, not a drop. Zillow expects home values to rise about 1.2% this year, with rates holding above 6% and about a dozen major markets still seeing annual declines. Stability is the story, and stability rewards buyers who negotiate and sellers who price right.\nSource: Zillow Research, 2026 outlook.\nSource: Zillow outlook, 2026.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Zillow data · Values","head":"+1.2%","wm":true,"layout":"stat","num":"+1.2%","sub":"Zillow's home value forecast for 2026"},{"id":"zd-05","sec":"Market data","cat":"Zillow data","title":"58% · Of recent renters considered buying","cap":"More than half of recent renters looked at buying before they signed a lease. Nearly three in five plan to keep renting next year, and only 37% say they would buy even if rates dropped. The renters who do buy are the ones who got a clear number early.\nSource: Zillow Consumer Housing Trends Report.\nThinking about it? A lender conversation costs nothing. Ask me.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Zillow data · Renters","head":"58%","wm":true,"layout":"stat","num":"58%","sub":"Of recent renters considered buying"},{"id":"zd-06","sec":"Market data","cat":"Zillow data","title":"27.2% · Of income for the typical U. S. rent, the lowest share since 2021","cap":"Incomes grew faster than rents in 37 of the 50 biggest markets, and rent affordability is the best it has been in four years. Renting is cheaper than it was; owning still builds the equity. Both are true.\nSource: Zillow Research.\nWant the rent-versus-buy math on your street? Ask me.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Zillow data · Affordability","head":"27.2%","wm":true,"layout":"stat","num":"27.2%","sub":"Of income for the typical U. S. rent, the lowest share since 2021"},{"id":"rf-01","sec":"Clients for life","cat":"Referrals","title":"Our business runs on referrals.","cap":"From the Works buyer guide: our business is based on referrals from past clients and friends. It is our job to make sure you have a good experience working with us. That sentence is the whole model. No cold calls, no chasing. Do the work well, and the next client is someone you already know.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"How we work","head":"Our business runs on referrals.","wm":false},{"id":"rf-02","sec":"Clients for life","cat":"Referrals","title":"The best marketing I have is how the last client felt.","cap":"Five stars across 2,450 reviews on Zillow. Every one of them public, every one of them a person who will pick up when a friend asks who to call. That is what referral-based means in practice.\nKnow someone thinking about moving? Introduce us. We’ll take care of the rest.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"How we work","head":"The best marketing I have is how the last client felt.","wm":false},{"id":"rf-03","sec":"Clients for life","cat":"Referrals","title":"We are here before, during, and after.","cap":"Most of this industry disappears at closing. A Works agent is a continued resource before, during, and after the process is over. Annual check-ins, a contractor who calls back, a straight answer on what your home is worth. That is where referrals come from, and it is why we do it.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"How we work","head":"We are here before, during, and after.","wm":false},{"id":"wa-01","sec":"Why Works","cat":"Works agent","title":"Every agent at Works runs their own Works.","cap":"Their book. Their data. Their pipeline. Owned by the operator who generated it. The brokerage holds the floor: the system, the standards, the support, the brand. The agent owns the ceiling.\nAutonomy is not a perk here. It is the structure.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"What it means to be a Works agent","head":"Every agent at Works runs their own Works.","wm":false},{"id":"wa-02","sec":"Why Works","cat":"Works agent","title":"The dashboard belongs to you.","cap":"Most brokerages run on opaque data. The manager sees the numbers, the agent flies blind. Works inverts it. Your pipeline, your conversion, your commission, your Zillow performance, visible to you in real time and owned by you in writing.\nTransparency is the default.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"What it means to be a Works agent","head":"The dashboard belongs to you.","wm":false},{"id":"wa-03","sec":"Why Works","cat":"Works agent","title":"Your leader’s job is to coach, not gatekeep.","cap":"Every new Works agent gets an assigned coach through their first five transactions. Experienced agents get one on request. Eight-plus hours of live coaching a week, AI practice before live calls, and a platform certification before your first lead arrives.\nThat is the floor.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"What it means to be a Works agent","head":"Your leader’s job is to coach, not gatekeep.","wm":false},{"id":"wa-04","sec":"Why Works","cat":"Works agent","title":"We build together.","cap":"The agents who thrive at Works don’t compete against each other. Culture isn’t a value statement on a wall; it’s the reason the platform keeps getting better. A rising tide lifts all agents here, because we built it that way on purpose.\nFrom the Works core values.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"What it means to be a Works agent","head":"We build together.","wm":false},{"id":"wa-05","sec":"Why Works","cat":"Works agent","title":"Client-centered trust. Empathy. Transparency.","cap":"We build lasting relationships through transparency and clear communication, and we prioritize what clients actually need, not just what closes the deal. That is a core value, and it is also the reason the reviews read the way they do.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"What it means to be a Works agent","head":"Client-centered trust. Empathy. Transparency.","wm":false},{"id":"wa-06","sec":"Why Works","cat":"Works agent","title":"30 to 40% of your week, given back.","cap":"Transaction coordination, listing coordination, compliance, photography, signage, social posts on every accepted offer. The average agent loses a third of their week to work that isn’t client-facing. Works absorbs it so you can spend the time on the work that pays.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"What it means to be a Works agent","head":"30 to 40% of your week, given back.","wm":false},{"id":"wb-01","sec":"Buyers","cat":"Why buy with me","title":"One agent. Your whole search.","cap":"Add me as your agent on Zillow and every saved home, tour request, and message comes to me, not a stranger. I know what you’ve already seen, what you passed on, and why. That is what one agent, first search to keys, actually means in [market].","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Why buy with me","head":"One agent. Your whole search.","wm":false},{"id":"wb-02","sec":"Buyers","cat":"Why buy with me","title":"A clear number before we shop.","cap":"I’ll get you in front of a lender who answers on weekends before we tour a single house. You’ll know your monthly number and your all-in cash. Then every showing in [neighborhood] is a real fit, not a maybe.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Why buy with me","head":"A clear number before we shop.","wm":false},{"id":"wb-03","sec":"Buyers","cat":"Why buy with me","title":"I read the report with you, line by line.","cap":"There is no pass or fail inspection. There is information, and my job is turning it into repairs, credits, or price. Nobody walks away over a list. They walk away over a surprise, and I don’t do surprises.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Why buy with me","head":"I read the report with you, line by line.","wm":false},{"id":"wb-04","sec":"Buyers","cat":"Why buy with me","title":"I’m still your agent after closing.","cap":"The keys are the beginning. Annual home reviews, a contractor who calls back, a straight answer on what your place is worth. My business runs on referrals, which means it runs on how you feel a year from now.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Why buy with me","head":"I’m still your agent after closing.","wm":false},{"id":"ws-01","sec":"Sellers","cat":"Why sell with me","title":"Your listing gets what most listings can’t.","cap":"My listings use Zillow Showcase. Interactive floor plan, room-by-room photos, 3D tour, and premium placement where thirteen shoppers are looking at every listing in [market]. Zillow caps Showcase at one in ten. Your home is the one.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Why sell with me","head":"Your listing gets what most listings can’t.","wm":false},{"id":"ws-02","sec":"Sellers","cat":"Why sell with me","title":"Photography, video, 3D, and staging advice, covered.","cap":"Professional photography and videography, a Matterport tour, floor plans, and marketing are part of the Works listing program, not a line on your statement. Staged homes sell for 3 to 10% more. I’ll tell you which three rooms matter.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Why sell with me","head":"Photography, video, 3D, and staging advice, covered.","wm":false},{"id":"ws-03","sec":"Sellers","cat":"Why sell with me","title":"Priced to closed sales, not neighbors’ asks.","cap":"Asking prices are a hope. Closed prices are a fact. I price to what buyers paid last month on your street, with the Works data behind it, and I show you the numbers before you decide. Right the first week beats a cut in week four.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Why sell with me","head":"Priced to closed sales, not neighbors’ asks.","wm":false},{"id":"ws-04","sec":"Sellers","cat":"Why sell with me","title":"You’ll know which step we’re on, every week.","cap":"Consultation, prep, media, live date, offers, negotiation, appraisal, close. Ten steps, and you’ll hear from me at each one. A full Works team runs coordination and compliance behind me so my time goes to you.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Why sell with me","head":"You’ll know which step we’re on, every week.","wm":false},{"id":"dc-01","sec":"Community","cat":"Data and community","title":"What a working brokerage sees that the government doesn’t.","cap":"The federal government plans the largest housing market in the world from data months old. A working brokerage sees every showing, offer, counter, and closing in real time, across three states. That signal, read carefully, is the closest thing to a live map of how Northwest housing actually moves.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Data and community","head":"What a working brokerage sees that the government doesn’t.","wm":false},{"id":"dc-02","sec":"Community","cat":"Data and community","title":"We are not selling the data. We are making it useful.","cap":"To the people inside the system first, to the policy conversation second, to the public eventually. Your agent’s read on your street is the first layer. What it teaches a city about where homes are needed is the next.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Data and community","head":"We are not selling the data. We are making it useful.","wm":false},{"id":"dc-03","sec":"Community","cat":"Data and community","title":"Missing-middle housing is the answer.","cap":"Duplexes, fourplexes, courtyard apartments, ADUs. The homes the market actually needs were zoned out for seventy years, and Oregon, Washington, and California have now let them back in. A Works agent can tell you what your lot could hold under the new rules.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Data and community","head":"Missing-middle housing is the answer.","wm":false},{"id":"dc-04","sec":"Community","cat":"Data and community","title":"No subsidy closes a four-million-home gap. Construction does.","cap":"Prices are a supply story. I track what is breaking ground across the Northwest because new supply changes values, timing, and opportunity on every block around it. Ask me what’s coming near you.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Data and community","head":"No subsidy closes a four-million-home gap. Construction does.","wm":false},{"id":"dc-05","sec":"Community","cat":"Data and community","title":"A home is where dignity gets decided.","cap":"That line is from the Works founding document, and it’s why the company exists. Brokerage, data, and development, pointed at one idea: housing as a foundation, not a barrier. Every agent here is part of that.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Data and community","head":"A home is where dignity gets decided.","wm":false},{"id":"it-01","sec":"Agent OS","cat":"Built in-house","title":"Very few independent brokerages build their own tech. We did.","cap":"Most brokerages rent software and hope it fits. Works built Agent OS, one login for the whole business, with a small in-house engineering team in Portland. Every feature started as an agent asking a question out loud. That is not a vendor relationship. That is ownership.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Built in-house","head":"Very few independent brokerages build their own tech. We did.","wm":false},{"id":"it-02","sec":"Agent OS","cat":"Built in-house","title":"The roadmap is written in our offices, not a boardroom.","cap":"We ship, agents use it Monday, we hear about it Tuesday, we fix it Wednesday. An independent brokerage that owns its platform can do that. A franchise can’t. That loop is why the tools here get better every month.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Built in-house","head":"The roadmap is written in our offices, not a boardroom.","wm":false},{"id":"it-03","sec":"Agent OS","cat":"Built in-house","title":"Built to make agents bigger, not just safer.","cap":"The goal for Agent OS is more transactions per agent without a team build-out. Not by working more hours. By reading your pipeline every morning and handing you the next action before coffee.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Built in-house","head":"Built to make agents bigger, not just safer.","wm":false},{"id":"sv-01","sec":"Agent OS","cat":"The stack","title":"Why Zillow is the front door.","cap":"227 million people a month search there, and live-connected buyers are three times more likely to close than cold leads. Works is a Preferred partner because we earned it, and Agent OS puts the whole pipeline in the same screen as everything else. The stack starts with demand.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"The stack · Zillow","head":"Why Zillow is the front door.","wm":false},{"id":"sv-02","sec":"Agent OS","cat":"The stack","title":"Why Follow Up Boss is the memory.","cap":"Every connection, every text, every follow-up lives in FUB, and Agent OS reads it every morning so nobody’s follow-up depends on remembering. Recruiting, coaching, and client work all run through one database. What gets logged gets coached.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"The stack · Follow Up Boss","head":"Why Follow Up Boss is the memory.","wm":false},{"id":"sv-03","sec":"Agent OS","cat":"The stack","title":"Why BoldTrail runs the transaction.","cap":"Files, deadlines, compliance, and every party in the deal, tracked in one place. Works TCs work inside it, so the agent sees status without chasing a spreadsheet. The $300 admin fee is paid by the client, not the agent.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"The stack · BoldTrail","head":"Why BoldTrail runs the transaction.","wm":false},{"id":"sv-04","sec":"Agent OS","cat":"The stack","title":"Why Shilo listens to the calls.","cap":"1,357 real client calls read and scored in the last 90 days. Shilo turns how conversations actually go into coaching for the agent who made them. Not scripts. Your calls, your words, what to do differently on the next one.\nSource: Shilo, June to September 2026.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"The stack · Shilo","head":"Why Shilo listens to the calls.","wm":false},{"id":"sv-05","sec":"Agent OS","cat":"The stack","title":"Why Courted reads the market and the roster.","cap":"What the MLS actually did last month, who’s producing, who’s moving, where the opportunities sit across Oregon, Washington, and Idaho. Courted feeds market intelligence into Agent OS, which is where the market cards in this library come from.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"The stack · Courted","head":"Why Courted reads the market and the roster.","wm":false},{"id":"sv-06","sec":"Agent OS","cat":"The stack","title":"Why every pricing conversation starts with Cloud CMA.","cap":"Asking prices are a hope; closed prices are a fact. Cloud CMA builds the comp story in minutes, and Works trains agents to walk sellers through it line by line. Honest pricing is the service.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"The stack · Cloud CMA","head":"Why every pricing conversation starts with Cloud CMA.","wm":false},{"id":"sv-07","sec":"Agent OS","cat":"The stack","title":"Why certification comes before the first lead.","cap":"500-plus hours of Works workshops and playbooks live in the LMS, and every agent completes certification before a single Zillow connection is routed. The training is the price of the pipeline, and the reason the partnership holds.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"The stack · the LMS","head":"Why certification comes before the first lead.","wm":false},{"id":"sv-08","sec":"Agent OS","cat":"The stack","title":"Why financing sits inside the search.","cap":"Zillow Home Loans closes on time 99% of the time, with 0% down VA, 3% conventional, and 3.5% FHA. 160-plus Works clients pre-approved this year. When the lender and the agent share a thread, the offer gets written faster.\nSource: Zillow Home Loans, 2026.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"The stack · Zillow Home Loans","head":"Why financing sits inside the search.","wm":false},{"id":"sv-09","sec":"Agent OS","cat":"The stack","title":"Why it’s one login and a $100 flat fee.","cap":"Works App, Follow Up Boss, BoldTrail, the LMS, AI coaching, Zillow, Cloud CMA, Google Workspace. All included, all connected, $100 a month. No surprise line items, no seven tabs. The tool that houses the tools.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"The stack · one login","head":"Why it’s one login and a $100 flat fee.","wm":false},{"id":"fit-00","sec":"Agent OS","cat":"How it fits","title":"One login. Every closing makes the next one better.","cap":"Zillow brings the demand. Follow Up Boss remembers every conversation. Agent OS reads it all every morning and hands the agent the next action. Shilo listens to the calls and turns them into coaching. BoldTrail runs the transaction to close. Courted and the MLS read what the market did, and that intelligence feeds the next morning’s brief.\nOne loop, one login. That’s what an independent brokerage building its own tech gets to do.","plat":"IG carousel + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"How the pieces fit","head":"One login. Every closing makes the next one better.","wm":false},{"id":"fit-01","sec":"Agent OS","cat":"How it fits","title":"Demand first.","cap":"Whoever has the leads wins. That was the founding bet. Zillow is the largest front door in American housing, and Works earned Preferred status by converting what comes through it. Everything downstream exists to serve that demand better than anyone else can.","plat":"IG carousel + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"How the pieces fit · 1 of 5","head":"Demand first.","wm":false},{"id":"fit-02","sec":"Agent OS","cat":"How it fits","title":"Memory second.","cap":"A lead is only as good as the follow-up. Every connection, text, and call lands in Follow Up Boss, tagged and timestamped. Recruiting, coaching, and client work all run on the same database, so nothing depends on anyone’s memory.","plat":"IG carousel + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"How the pieces fit · 2 of 5","head":"Memory second.","wm":false},{"id":"fit-03","sec":"Agent OS","cat":"How it fits","title":"Then the brief.","cap":"At 6:30 every morning Agent OS reads the pipeline, the calendar, and the goals, and tells each agent the three things that matter today. The AI never acts for you. It makes the next action easy to take.","plat":"IG carousel + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"How the pieces fit · 3 of 5","head":"Then the brief.","wm":false},{"id":"fit-04","sec":"Agent OS","cat":"How it fits","title":"Then the coaching.","cap":"Shilo reads the actual calls. A coach reads the Shilo report. The agent gets specific notes on their own conversations, not a script. 1,357 calls in the last 90 days. Improvement compounds when it’s built on what really happened.\nSource: Shilo, June to September 2026.","plat":"IG carousel + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"How the pieces fit · 4 of 5","head":"Then the coaching.","wm":false},{"id":"fit-05","sec":"Agent OS","cat":"How it fits","title":"Then the data comes back around.","cap":"Every closing writes structured data. Courted and the MLS show what the market did. That signal sharpens pricing, sharpens the next brief, and eventually tells a city where homes are needed. The integration is the moat. The proof is in the doing.","plat":"IG carousel + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"How the pieces fit · 5 of 5","head":"Then the data comes back around.","wm":false},{"id":"sh-01","sec":"Community","cat":"Community","title":"Last Wednesday. Every month. Bring a friend.","cap":"Works Social Hour is open to agents, clients, neighbors, and anyone thinking about real estate. No agenda, no pitch, good people and a good room. Text me and I’ll save you a spot.\n[office], last Wednesday, [time].","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Works Social Hour","head":"Last Wednesday. Every month. Bring a friend.","wm":false},{"id":"a2a-01","sec":"Sponsorship","cat":"Agent to agent","title":"Why I moved my business to Works.","cap":"First person. I didn’t leave my last brokerage for a split. I left because my tools fought me and nobody looked at my numbers but me. Here the dashboard is mine, the coaching is real, and the Zillow pipeline was live in my first month. If your week looks like mine used to, message me.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Agent to agent","head":"Why I moved my business to Works.","wm":false},{"id":"a2a-02","sec":"Sponsorship","cat":"Agent to agent","title":"The split is published. So is the path.","cap":"First person. 50/50 to 70/30 to 80/20 to 90/10 to 100% at a $20K cap, on a rolling twelve months, automatic. No negotiating, no favorites. Put your last twelve months in the calculator and see your own number before we ever talk about joining.\nRun your own number: careers.worksrealestate.co.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Agent to agent","head":"The split is published. So is the path.","wm":false},{"id":"a2a-03","sec":"Sponsorship","cat":"Agent to agent","title":"10% of the company dollar, up to $6,000, for every agent I bring.","cap":"First person. Works pays sponsors 10% of the company dollar their sponsoree generates, up to $6,000 per agent. That’s not why I tell people about it. It’s just the honest reason I’m allowed to. If you’re thinking about a move, let’s get coffee first.\nRun your own number: careers.worksrealestate.co.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Agent to agent","head":"10% of the company dollar, up to $6,000, for every agent I bring.","wm":false},{"id":"a2a-04","sec":"Sponsorship","cat":"Agent to agent","title":"A third of your week, back.","cap":"First person. TC, listing coordination, photography, signage, compliance, social posts on every pending. I used to lose a third of my week to that. Now it’s done by people who do only that, and I’m with clients. That’s the whole pitch.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Agent to agent","head":"A third of your week, back.","wm":false},{"id":"a2a-05","sec":"Sponsorship","cat":"Agent to agent","title":"Nobody here works alone.","cap":"First person. Wake Up and Win at 8:30. Brokerage meeting Tuesday. Workshops all week, all virtual, all recorded. A coach through my first five deals. I came from a place where you figured it out yourself. This isn’t that.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Agent to agent","head":"Nobody here works alone.","wm":false},{"id":"a2a-06","sec":"Sponsorship","cat":"Agent to agent","title":"Come sit in on a Tuesday.","cap":"First person. The fastest way to know if Works fits is to watch a brokerage meeting. No sign-up, no pressure, an hour. Message me and I’ll send the link. Decide after.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Agent to agent","head":"Come sit in on a Tuesday.","wm":false},{"id":"cc-01","sec":"Why Works","cat":"Agent core context","title":"The Works Week.","cap":"Wake Up and Win, Monday to Friday 8:30. Brokerage meeting Tuesday 9. CE workshop Tuesday 10. Strategic agent workshop Wednesday 9. Forms Monday 10. TC workshop Wednesday 10, twice a month. Zillow education Thursday 9. Tech Thursday 10. All live, all virtual, every session feeds your coaching dashboard.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"How Works runs","head":"The Works Week.","wm":false},{"id":"cc-02","sec":"Why Works","cat":"Agent core context","title":"What $100 a month covers.","cap":"Works App, Follow Up Boss, BoldTrail, the LMS, AI coaching, Zillow tools, Cloud CMA, Google Workspace. E&O insurance included. All platform subscriptions managed. One flat platform fee, no surprise line items.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"How Works runs","head":"What $100 a month covers.","wm":false},{"id":"cc-03","sec":"Why Works","cat":"Agent core context","title":"What Works covers on every listing.","cap":"Photography and signage costs, sign install and removal, custom flyers, Works social promotion, regular email campaigns, and listing coordination. Full support without managing any of it or paying for it. The $300 admin fee per file is paid by the client.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"How Works runs","head":"What Works covers on every listing.","wm":false},{"id":"cc-04","sec":"Why Works","cat":"Agent core context","title":"Coaching is required through your first five.","cap":"New agents get an assigned coach through their first five transactions. Experienced agents can ask for one. Eight-plus hours of live coaching a week, AI practice roleplay before live deals, and platform certification before your first lead arrives.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"How Works runs","head":"Coaching is required through your first five.","wm":false},{"id":"cc-05","sec":"Why Works","cat":"Agent core context","title":"Zillow Preferred is a privilege with standards.","cap":"LMS certification and Zillow Academy before the first connection. Speed to lead is tracked. Follow-up is logged in Follow Up Boss. Client experience standards protect the partnership. Not every agent participates, and that’s by design.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"How Works runs","head":"Zillow Preferred is a privilege with standards.","wm":false},{"id":"cc-06","sec":"Why Works","cat":"Agent core context","title":"Your own site, your own page, your own brand.","cap":"Every Works agent has an IDX website, an agent web page, professional headshots, a monthly client newsletter, and social posts on every accepted offer and pending, handled by Works. Your brand stays active even when you’re heads down on deals.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"How Works runs","head":"Your own site, your own page, your own brand.","wm":false},{"id":"di-01","sec":"Market data","cat":"Data insight","title":"Northwest demand runs at more than twice the national rate.","cap":"Zillow counts 5.5 shoppers per listing nationally and 13 in parts of the Northwest. Oregon sellers listed $34.5B this year, up 2%. Put those together: supply is normal, demand is not. Priced right, a Northwest listing has an audience most of the country would envy.\nSource: Zillow Research and Courted, September 2026.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Data insight","head":"Northwest demand runs at more than twice the national rate.","wm":false},{"id":"di-02","asof":"September 2026","sec":"Market data","cat":"Data insight","title":"The August cohort set appointments at nearly twice September’s rate.","cap":"From the Shilo 90-day report: appointment set rate peaked at 88% of asks in the middle window and fell to 68% in the latest. Ask rate held near 37%. The lever isn’t more asks. It’s what happens in the thirty seconds after the ask, and that’s a coaching problem, not a lead problem.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Data insight","head":"The August cohort set appointments at nearly twice September’s rate.","wm":false},{"id":"di-03","sec":"Market data","cat":"Data insight","title":"Under half of calls are being coached.","cap":"Shilo analyzed 46% of calls over 90 days and 39% in the last 30. Every uncoached call is a rep that doesn’t count. The single fastest improvement in the brokerage is routing more calls through Shilo, before any new tool or new lead source.\nSource: Shilo, June to September 2026.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Data insight","head":"Under half of calls are being coached.","wm":false},{"id":"di-04","asof":"September 2026","sec":"Market data","cat":"Data insight","title":"Nearly half the average roster is in motion every year. Ours is built to stay.","cap":"Industry churn runs close to half a typical brokerage’s agents in any given year: new, in transition, or leaving. The Works answer isn’t a signing bonus. It’s the platform, the coaching, and the pipeline, which is why the recruiting target is twenty high producers a month, not twenty bodies.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Data insight","head":"Nearly half the average roster is in motion every year. Ours is built to stay.","wm":false},{"id":"di-05","asof":"September 2026","sec":"Market data","cat":"Data insight","title":"May to December, new listings fall 72%. Set rates should rise.","cap":"When inventory thins, every buyer conversation matters more. The Courted seasonal curve and the Shilo set rate belong in the same coaching meeting: fall is when a coached ask converts, and spring is when uncoached volume hides the problem.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Data insight","head":"May to December, new listings fall 72%. Set rates should rise.","wm":false},{"id":"ma-01","sec":"My Agent","cat":"My Agent","title":"You don’t need to be buying to have an agent.","cap":"Add me as your agent on Zillow today, even if you’re two years out. Every home you save, every question you ask, every 11pm what-if comes to one person who already knows your story. When you’re ready, the team and the pieces are already in place.","plat":"IG + LinkedIn + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"My Agent","head":"You don’t need to be buying to have an agent.","wm":false},{"id":"ma-02","sec":"My Agent","cat":"My Agent","title":"Three taps, and every saved home comes to me.","cap":"Open my Zillow profile. Tap the button to add me as your agent, then confirm the email or text Zillow sends. That’s it. From then on, the listings you favorite and the tours you request route to me instead of a stranger, and I can tell you what the numbers actually mean on that street.","plat":"IG + LinkedIn + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"My Agent","head":"Three taps, and every saved home comes to me.","wm":false},{"id":"ma-03","sec":"My Agent","cat":"My Agent","title":"A resource for life starts before the first showing.","cap":"Rates, the neighborhood you’re curious about, whether to fix the roof before you sell, what your cousin’s place in Boise is worth. Ask now. There’s no meter running. That is what having an agent means before you need one.","plat":"IG + LinkedIn + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"My Agent","head":"A resource for life starts before the first showing.","wm":false},{"id":"ma-04","sec":"My Agent","cat":"My Agent","title":"Renting for now? Add me anyway.","cap":"58% of renters considered buying before they signed their last lease. The ones who eventually buy well are the ones who got a clear number early. Add me as your agent, and when the numbers work, you’ll be the first to know.","plat":"IG + LinkedIn + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"My Agent","head":"Renting for now? Add me anyway.","wm":false},{"id":"ma-05","sec":"My Agent","cat":"My Agent","title":"Your friends’ searches can route to me too.","cap":"If someone you love is looking, send them my Zillow profile and tell them to tap to add me as your agent. No strangers, no handoffs, one person who will treat them like you sent them. That’s the referral, done in a text.","plat":"IG + LinkedIn + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"My Agent","head":"Your friends’ searches can route to me too.","wm":false},{"id":"ma-06","sec":"My Agent","cat":"My Agent","title":"The team is already built. You just plug in.","cap":"Behind me: a lender who answers on weekends, a transaction team, an inspector I trust, Showcase for when you sell. Adding me as your agent puts all of it one message away, whether that’s next month or 2028.","plat":"IG + LinkedIn + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"My Agent","head":"The team is already built. You just plug in.","wm":false},{"id":"wz-01","sec":"Why Zillow","cat":"Why Zillow","title":"Where the buyers already are.","cap":"227 million people a month search Zillow. We didn’t pick Zillow because it’s easy. We picked it because that’s where the people who are about to move are standing.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Why Zillow","head":"Where the buyers already are.","wm":false},{"id":"wz-02","sec":"Why Zillow","cat":"Why Zillow","title":"Live connections, not cold leads.","cap":"A buyer connected live through Zillow is three times more likely to transact than a cold inbound lead. Works agents get the pipeline, the coaching to convert it, and the certification before the first connection arrives.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Why Zillow","head":"Live connections, not cold leads.","wm":false},{"id":"wz-03","sec":"Why Zillow","cat":"Why Zillow","title":"Showcase is one in ten. My listings are in.","cap":"Zillow caps Showcase at ten percent of listings in any market. Works lists with Showcase: interactive floor plans, 3D tours, room-by-room photos, and 75% more views, saves, and shares. Your listing gets what the house next door can’t.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Why Zillow","head":"Showcase is one in ten. My listings are in.","wm":false},{"id":"wz-04","sec":"Why Zillow","cat":"Why Zillow","title":"Financing inside the search.","cap":"Zillow Home Loans closes on time 99% of the time, with 0% down VA, 3% conventional, and 3.5% FHA options, and 160-plus Works clients pre-approved this year. When the lender and the agent share a thread, the offer gets written faster and cleaner.\nSource: Zillow Home Loans, 2026.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Why Zillow","head":"Financing inside the search.","wm":false},{"id":"wz-05","sec":"Why Zillow","cat":"Why Zillow","title":"Preferred is earned, and re-earned.","cap":"Zillow monitors speed to lead, follow-up, satisfaction, and conversion. Most brokerages never qualify. Works is the fastest-growing Preferred partner in the Pacific Northwest and one Zillow asked to help build its national education standard.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Why Zillow","head":"Preferred is earned, and re-earned.","wm":false},{"id":"co-01","sec":"Coaching","cat":"Coaching","title":"Coaching built on your actual calls.","cap":"Shilo reads the real conversations, 1,357 of them in the last 90 days. Your coach reads the report. You get notes on what you said, not a script for what someone else would say.\nSource: Shilo, June to September 2026.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Coaching at Works","head":"Coaching built on your actual calls.","wm":false},{"id":"co-02","sec":"Coaching","cat":"Coaching","title":"Eight-plus hours a week, live, all recorded.","cap":"Wake Up and Win every morning. Brokerage meeting Tuesday. Workshops through Thursday. Every session feeds your coaching dashboard, and every one is in the library if you missed it.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Coaching at Works","head":"Eight-plus hours a week, live, all recorded.","wm":false},{"id":"co-03","sec":"Coaching","cat":"Coaching","title":"Practice before it counts.","cap":"AI roleplay lets you run the listing appointment or the objection ten times before you run it live. The reps are free. The mistakes are free. Then the real call isn’t your first try.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Coaching at Works","head":"Practice before it counts.","wm":false},{"id":"co-04","sec":"Coaching","cat":"Coaching","title":"The more conversations you have, the more you sell.","cap":"One of our coaches’ filters for every hour: will this lead to a real estate conversation or not? If you don’t have a house to sell today, spend today putting yourself in position to sell one tomorrow.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Coaching at Works","head":"The more conversations you have, the more you sell.","wm":false},{"id":"co-05","sec":"Coaching","cat":"Coaching","title":"Your coach’s job is to coach, not gatekeep.","cap":"Your pipeline, conversion, and commission are yours to see in real time. The coach’s role is reading them with you and naming the next move. Transparency is the default; the loudest voice doesn’t get the resources here.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Coaching at Works","head":"Your coach’s job is to coach, not gatekeep.","wm":false},{"id":"sp-01","sec":"Sponsorship","cat":"Sponsorship","title":"Sponsor an agent. Earn on their production.","cap":"Works pays sponsors 10% of the company dollar their sponsoree generates, from signing, up to $6,000 per agent. You’re paid only when they produce, which is exactly why sponsorship becomes mentorship here.\nRun your own number: careers.worksrealestate.co.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Sponsorship","head":"Sponsor an agent. Earn on their production.","wm":false},{"id":"sp-02","sec":"Sponsorship","cat":"Sponsorship","title":"The best recruiter is the agent next to them.","cap":"Nobody sells Works better than someone who moved their business here and is glad they did. Tag the sponsor in Follow Up Boss at or before the ICA, and the credit is yours. Bring the people you’d want at your own office.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Sponsorship","head":"The best recruiter is the agent next to them.","wm":false},{"id":"os-01","sec":"Our story","cat":"Our story","title":"Before Works was a brokerage, it was a team with a plan.","cap":"PDX Works started as an independent team inside another brokerage. When the model outgrew the container, it became Works Real Estate in 2020, in the middle of a pandemic, with the offices designed around the way agents were about to work. Most brokerages start with a license. This one started with a working team.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Our story","head":"Before Works was a brokerage, it was a team with a plan.","wm":false},{"id":"os-02","sec":"Our story","cat":"Our story","title":"Whoever has the leads wins.","cap":"That was the founding bet. Works joined Zillow Flex, now Zillow Preferred, in 2020 as one of the first hundred partners in the country, on a relationship the founder had built with Zillow over a decade before that. Six years later the partnership is the pipeline behind hundreds of closings a year.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Our story","head":"Whoever has the leads wins.","wm":false},{"id":"os-03","sec":"Our story","cat":"Our story","title":"Portland first. Northwest next.","cap":"2054 N Vancouver in Portland, then Seattle, Salem, Bend, Washougal, and Ridgefield. Six offices, about 300 agents, three states. Every market Works entered, it entered with people who live there. That is the only way it expands.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Our story","head":"Portland first. Northwest next.","wm":false},{"id":"os-04","sec":"Our story","cat":"Our story","title":"The W is two ideas.","cap":"The body is steady: the part of the business that doesn’t change because the world around it does. Clients for life, communities served generation to generation. The signature is the long stroke that breaks the baseline: what we build, the platform engineered in-house, the integration no isolated player can match. Held where it counts. Built where it matters.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Our story","head":"The W is two ideas.","wm":false},{"id":"os-05","sec":"Our story","cat":"Our story","title":"Works is for everyone.","cap":"Six entities, one mission. Industries holds. Tech builds. Real Estate runs. Consulting extends. Living grounds. Housing opens. A brokerage, a platform, and a development arm, pointed at one line: housing as a foundation, not a barrier.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Our story","head":"Works is for everyone.","wm":false},{"id":"os-07","sec":"Our story","cat":"Our story","title":"The industry performs. Works builds.","cap":"Performance is fixed. Building compounds. Every transaction makes the next one better, every signed agent makes the system smarter, every weekly report keeps the engine honest. The brand is not what we’ve done. It’s what we’re doing, and what that makes possible next.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Our story","head":"The industry performs. Works builds.","wm":false},{"id":"os-08","sec":"Our story","cat":"Our story","title":"Four values, one culture.","cap":"Positive growth and continuous learning. Client-centered trust and empathy. Collaboration, fairness, and inclusivity. Resilience, accountability, and efficiency. Agents who thrive here don’t compete against each other. They build together, on purpose.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Our story","head":"Four values, one culture.","wm":false},{"id":"cv-01","sec":"Our story","cat":"Core values","title":"Positive growth and continuous learning.","cap":"We begin each day focused on personal and professional growth. We embrace challenges, value learning, and constantly seek to improve, individually and as a team. Wake Up and Win at 8:30 is where that starts.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Core value · 01","head":"Positive growth and continuous learning.","wm":false},{"id":"cv-02","sec":"Our story","cat":"Core values","title":"Client-centered trust and empathy.","cap":"We build lasting relationships through transparency and clear communication, and we prioritize what our clients actually need, not just what closes the deal. Our clients see what we see.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Core value · 02","head":"Client-centered trust and empathy.","wm":false},{"id":"cv-03","sec":"Our story","cat":"Core values","title":"Collaboration, fairness, and inclusivity.","cap":"We uplift others through collaboration, empathy, and a spirit of giving. A rising tide lifts all agents here, because we built it that way deliberately. Nobody here works alone.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Core value · 03","head":"Collaboration, fairness, and inclusivity.","wm":false},{"id":"cv-04","sec":"Our story","cat":"Core values","title":"Resilience, accountability, and efficiency.","cap":"Driven by clear goals and a strong work ethic, we use systems, processes, and technology to improve and scale, without losing what makes us human. Every weekly report keeps the engine honest.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Core value · 04","head":"Resilience, accountability, and efficiency.","wm":false},{"id":"bf-01","sec":"Our story","cat":"What we're building for","title":"Housing as a foundation, not a barrier.","cap":"Real estate is the largest asset class on earth and the worst organized. Transaction, technology, and supply are three forces that never talk. Works is the integration. Every tool we build and every agent we back rolls up to that one idea.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"What we’re building for","head":"Housing as a foundation, not a barrier.","wm":false},{"id":"bf-02","sec":"Our story","cat":"What we're building for","title":"Agents build community. Data gets them there.","cap":"This industry doesn’t need fewer agents. It needs agents with better information, standing on real relationships. Give great agents the data, then get out of their way. That is the whole thesis behind Agent OS.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"What we’re building for","head":"Agents build community. Data gets them there.","wm":false},{"id":"bf-03","sec":"Our story","cat":"What we're building for","title":"A lower cost of living for the people inside the system.","cap":"That is the end state. Everything else is the path. A real operating system for housing means faster transactions, smarter development, and homes built where the data says they’re needed, in the communities our agents already serve.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"What we’re building for","head":"A lower cost of living for the people inside the system.","wm":false},{"id":"bf-04","sec":"Our story","cat":"What we're building for","title":"Every agent runs their own Works.","cap":"Their book, their data, their pipeline, owned by the operator who generated it. The brokerage holds the floor: the system, the standards, the support, the brand. The agent owns the ceiling. Autonomy isn’t a perk. It’s the structure.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"What we’re building for","head":"Every agent runs their own Works.","wm":false},{"id":"bf-05","sec":"Our story","cat":"What we're building for","title":"Clients for life, communities for generations.","cap":"The steady half of the W. A service mindset and constant contact over time equals clients for life. Serve a family well and you serve the next generation of it. That is the part of the business that doesn’t change.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"What we’re building for","head":"Clients for life, communities for generations.","wm":false},{"id":"cl-01","sec":"Community","cat":"Community leadership","title":"The agent is the community’s best sensor.","cap":"A Works agent walks more streets, hears more reasons, and sees more decisions than any planner or dataset. Every showing, offer, and withdrawal is a signal. Aggregated across 300 agents and three states, it’s the closest thing to a live map of what a neighborhood actually needs.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Community leadership","head":"The agent is the community’s best sensor.","wm":false},{"id":"cl-02","sec":"Community","cat":"Community leadership","title":"Data in the agent’s hands, not the manager’s drawer.","cap":"Most brokerages keep the dashboard in the corner office. Works hands it to the agent: absorption by neighborhood, what sold above list, what sat, what’s coming. An agent who can read their own block is a leader in it, not a visitor.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Community leadership","head":"Data in the agent’s hands, not the manager’s drawer.","wm":false},{"id":"cl-03","sec":"Community","cat":"Community leadership","title":"What your lot can hold is a community question.","cap":"Missing-middle rules in Oregon and Washington put duplexes, fourplexes, and ADUs back on the table. A Works agent can tell a homeowner what their land could carry, and a neighborhood how much housing it could add without changing its character. That is leadership with a tape measure.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Community leadership","head":"What your lot can hold is a community question.","wm":false},{"id":"cl-04","sec":"Community","cat":"Community leadership","title":"Real-time housing data should be a public good.","cap":"The federal government plans the housing market from data months old. A working brokerage sees it today. Works’ position: that signal, anonymized and aggregated, belongs in the policy conversation, and the agents who generate it should be at the table.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Community leadership","head":"Real-time housing data should be a public good.","wm":false},{"id":"cl-05","sec":"Community","cat":"Community leadership","title":"Development that starts with demand, not a hunch.","cap":"Works builds where the brokerage data says homes are needed: validated demand first, sites second. The agent who knows which households are priced out of which neighborhood is the beginning of that pipeline.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Community leadership","head":"Development that starts with demand, not a hunch.","wm":false},{"id":"cl-06","sec":"Community","cat":"Community leadership","title":"Show up with numbers.","cap":"Neighborhood association meeting, school board, city council comment period. A Works agent shows up with three real numbers about the block and a plain-language read. That is how an agent becomes the person a community calls before it decides.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Community leadership","head":"Show up with numbers.","wm":false},{"id":"au-01","sec":"Why Works","cat":"Full autonomy","title":"Your book. Your data. Your pipeline.","cap":"Owned by you, in writing. Every contact you bring, every relationship you build, every closing you earn is yours, visible in real time and portable. The brokerage holds the floor. You own the ceiling.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Full autonomy","head":"Your book. Your data. Your pipeline.","wm":false},{"id":"au-02","sec":"Why Works","cat":"Full autonomy","title":"Work from any office, or none.","cap":"Six offices, no desk fees, no reservations, walk in. Or work from the trail, the coffee shop, the client’s kitchen. Everything you need is one login on your phone. Where you work is your call; how well it works is ours.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Full autonomy","head":"Work from any office, or none.","wm":false},{"id":"au-03","sec":"Why Works","cat":"Full autonomy","title":"Your brand, on the Works platform.","cap":"Your name, your headshot, your page, your social. Works gives you the design system, the photography, the media, and the coordination; you decide what you say and how you say it. Every caption in this library is a draft until you make it yours.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Full autonomy","head":"Your brand, on the Works platform.","wm":false},{"id":"au-04","sec":"Why Works","cat":"Full autonomy","title":"Automatic tiers, no politics.","cap":"70/30 to 80/20 at twelve transactions or $6M, 90/10 at twenty-four or $12M, 100% at the $20K cap. Rolling twelve months, calculated by the system, published for everyone. Your split is a function of your production, not your relationship with a manager.\nRun your own number: careers.worksrealestate.co.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Full autonomy","head":"Automatic tiers, no politics.","wm":false},{"id":"au-05","sec":"Why Works","cat":"Full autonomy","title":"Opt into Zillow. Or don’t.","cap":"Zillow Preferred is optional and performance-gated. Agents who want the pipeline earn it through certification and speed to lead. Agents who run on sphere and referrals keep the sphere split and the $20K cap. Both are Works agents. Both are respected.\nRun your own number: careers.worksrealestate.co.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Full autonomy","head":"Opt into Zillow. Or don’t.","wm":false},{"id":"au-06","sec":"Why Works","cat":"Full autonomy","title":"The AI never acts for you.","cap":"Agent OS reads your business and makes the next action easy to take. It doesn’t send the text, write the offer, or call the client. You do. Full transparency into your data, interpretation from the platform, every decision yours.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Full autonomy","head":"The AI never acts for you.","wm":false},{"id":"co-06","sec":"Coaching","cat":"Coaching","title":"Wake Up and Win, 8:30, Monday to Friday.","cap":"Fifteen minutes to start the day on purpose: the brief, the one call that matters, the mindset. Every Works agent, every office, one screen. The habit that separates a career from a job.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Coaching at Works","head":"Wake Up and Win, 8:30, Monday to Friday.","wm":false},{"id":"co-07","sec":"Coaching","cat":"Coaching","title":"Your first five, with a coach beside you.","cap":"Every new agent is paired with a coach through their first five transactions. The coach earns 20% on those five; after that the requirement lifts and the fee goes away. Contract questions at 9pm, the listing appointment run-through, the inspection call you don’t want to make alone. That’s what the 20% buys.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Coaching at Works","head":"Your first five, with a coach beside you.","wm":false},{"id":"co-08","sec":"Coaching","cat":"Coaching","title":"Tuesday is the brokerage meeting. Come once and you’ll understand.","cap":"Wins, numbers, one teaching moment from a real deal, and the room. Every week, every office, recorded for the library. It’s where culture happens out loud.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Coaching at Works","head":"Tuesday is the brokerage meeting. Come once and you’ll understand.","wm":false},{"id":"co-09","sec":"Coaching","cat":"Coaching","title":"Forms, TC, tech, Zillow: a workshop for each, every week.","cap":"Forms Monday, strategic agent workshop Wednesday, TC workshop twice a month, Zillow education Thursday, tech Thursday. Live, virtual, recorded. If you don’t know how to do something at Works, there’s a session about it this week.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Coaching at Works","head":"Forms, TC, tech, Zillow: a workshop for each, every week.","wm":false},{"id":"co-10","sec":"Coaching","cat":"Coaching","title":"Coaches who sell.","cap":"Works coaches are producing agents, paid to coach on top of their own business. The advice comes from someone who wrote an offer this week, not someone who remembers writing one.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Coaching at Works","head":"Coaches who sell.","wm":false},{"id":"co-11","sec":"Coaching","cat":"Coaching","title":"Roleplay first, real call second.","cap":"AI practice coaching runs the listing appointment, the price reduction, the rate objection, as many times as you want before the real one. Shilo then scores the real one. The loop is practice, perform, review, repeat.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Coaching at Works","head":"Roleplay first, real call second.","wm":false},{"id":"sp-03","sec":"Sponsorship","cat":"Sponsorship","title":"How sponsorship works, step by step.","cap":"You introduce an agent. You’re tagged as their sponsor in Follow Up Boss at or before their ICA. They join, produce, and from signing you earn 10% of the company dollar they generate, up to $6,000. Paid monthly in arrears. No signing bonus, all production.\nRun your own number: careers.worksrealestate.co.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Sponsorship","head":"How sponsorship works, step by step.","wm":false},{"id":"sp-04","sec":"Sponsorship","cat":"Sponsorship","title":"Who to bring.","cap":"The agent who complains about their tools. The one whose broker never looks at their numbers. The producer who’s carrying a team they never wanted. The new licensee who needs a coach. If you’d want them at your office on a Tuesday, they’re a fit.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Sponsorship","head":"Who to bring.","wm":false},{"id":"sp-05","sec":"Sponsorship","cat":"Sponsorship","title":"Sponsorship becomes mentorship by structure.","cap":"You’re paid only when your sponsoree produces. So you check in, you send them to the workshop, you introduce them to the TC. The incentive and the right thing point the same direction. That’s on purpose.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Sponsorship","head":"Sponsorship becomes mentorship by structure.","wm":false},{"id":"sp-06","sec":"Sponsorship","cat":"Sponsorship","title":"Bringing a team? Bring the CEO too.","cap":"When a sponsor sources a team of fifteen or more agents, the Head of Recruiting sets a meeting with the CEO of Works Real Estate to support the close. The sponsor keeps the attribution. The team gets the founder in the room.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Sponsorship","head":"Bringing a team? Bring the CEO too.","wm":false},{"id":"sp-07","sec":"Sponsorship","cat":"Sponsorship","title":"The three questions that start it.","cap":"What’s your split, and do you know how it’s calculated? Who looks at your numbers with you? What happens to your listing media costs? Most agents don’t like their answers. Send them the calculator, then send them to a Tuesday meeting.\nRun your own number: careers.worksrealestate.co.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Sponsorship","head":"The three questions that start it.","wm":false},{"id":"sp-08","sec":"Sponsorship","cat":"Sponsorship","title":"Twenty high producers a month.","cap":"That’s the recruiting target, weighted toward 70/30 and up. Sponsorship is the channel that scales it, because the best recruiter is the agent who’s already here and glad. Quality over volume, and both tracked weekly.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Sponsorship","head":"Twenty high producers a month.","wm":false},{"id":"d1-01","sec":"Why Works","cat":"Day one","title":"What you get on day one.","cap":"One login. A coach. Certification before your first lead. A headshot, an IDX site, an agent page. E&O covered. Six offices open to you. A content library with your name already on it. And 300 people who want you to win.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Day one at Works","head":"What you get on day one.","wm":false},{"id":"d1-02","sec":"Why Works","cat":"Day one","title":"Your first 90 days.","cap":"Weeks 1 to 4: LMS certification, Zillow Academy, coach pairing, Wake Up and Win every morning. Weeks 5 to 8: first connections routed, first showings, first Shilo review. Weeks 9 to 12: first closing with a TC beside you, your first review requested, your first card in this library posted.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Day one at Works","head":"Your first 90 days.","wm":false},{"id":"d1-03","sec":"Why Works","cat":"Day one","title":"We celebrate the first, not just the biggest.","cap":"First listing. First closing. First five-star review. First sponsored agent. Post it, and the whole company sees it Tuesday. The biggest producers started with a first too.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Day one at Works","head":"We celebrate the first, not just the biggest.","wm":false},{"id":"ad-01","sec":"Agent OS","cat":"Adoption","title":"The OS gets smarter the more you use it.","cap":"Every logged call, every task closed, every goal set teaches Agent OS what your business looks like. Log in daily for two weeks and the morning brief stops being generic and starts being yours. The agents who use it most get the most out of it, by design.","plat":"Internal · LinkedIn optional","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Agent OS · adoption","head":"The OS gets smarter the more you use it.","wm":false},{"id":"ad-02","sec":"Agent OS","cat":"Adoption","title":"Start with the 6:30 brief. That’s the whole habit.","cap":"You don’t have to learn the platform. Open the brief with your coffee, do the three things it names, close them. That’s day one, and it’s day ninety. Everything else in Agent OS is there when you reach for it.","plat":"Internal · LinkedIn optional","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Agent OS · adoption","head":"Start with the 6:30 brief. That’s the whole habit.","wm":false},{"id":"ad-03","sec":"Agent OS","cat":"Adoption","title":"One login replaces seven tabs.","cap":"Zillow, Follow Up Boss, BoldTrail, the LMS, Cloud CMA, your calendar, your education, your commission tracking. If you’re still opening them one at a time, you’re doing work the OS already did. Move your morning into one screen and keep it there.","plat":"Internal · LinkedIn optional","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Agent OS · adoption","head":"One login replaces seven tabs.","wm":false},{"id":"ad-04","sec":"Agent OS","cat":"Adoption","title":"Log the call, get the coaching.","cap":"Shilo only coaches what it hears. Under half of calls ran through it last quarter. Route yours and your coach sees the real conversation, not a summary. The fastest improvement in the brokerage is also the easiest: press the button.\nSource: Shilo, June to September 2026.","plat":"Internal · LinkedIn optional","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Agent OS · adoption","head":"Log the call, get the coaching.","wm":false},{"id":"ad-05","sec":"Agent OS","cat":"Adoption","title":"Your numbers, visible to you first.","cap":"Pipeline, conversion, commission, Zillow performance, updated live. Not a report from a manager once a quarter. Check your own dashboard on Friday and you’ll walk into Tuesday’s meeting knowing exactly what to ask your coach.","plat":"Internal · LinkedIn optional","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Agent OS · adoption","head":"Your numbers, visible to you first.","wm":false},{"id":"ad-06","sec":"Agent OS","cat":"Adoption","title":"Tell us what’s missing.","cap":"Every feature in Agent OS started as an agent asking a question out loud. We ship, you use it Monday, we hear about it Tuesday, we fix it Wednesday. If something in the OS fights you, say so in the workshop. That’s the roadmap.","plat":"Internal · LinkedIn optional","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Agent OS · adoption","head":"Tell us what’s missing.","wm":false},{"id":"on-01","sec":"Clients for life","cat":"Old school, new school","title":"We still show up. We just show up prepared.","cap":"Old school: the agent who remembers your dog’s name and walks the house with you. New school: that agent read your street’s numbers at 6:30 this morning and already knows what the last three sales closed at. Same handshake, better information.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Old school · new school","head":"We still show up. We just show up prepared.","wm":false},{"id":"on-02","sec":"Clients for life","cat":"Old school, new school","title":"A phone call, backed by a database.","cap":"Old school: I call you on the anniversary of your closing. New school: Agent OS reminded me, pulled your home’s current value, and flagged that two houses on your block just listed. The call is human. The homework was done by software.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Old school · new school","head":"A phone call, backed by a database.","wm":false},{"id":"on-03","sec":"Clients for life","cat":"Old school, new school","title":"Handwritten note. Digital floor plan.","cap":"Old school: a thank-you card in the mail after closing, every time. New school: your listing had a 3D tour, room-by-room photos, and Showcase placement before the sign was in the yard. Neither replaces the other. Both are the job.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Old school · new school","head":"Handwritten note. Digital floor plan.","wm":false},{"id":"on-04","sec":"Clients for life","cat":"Old school, new school","title":"The inspection walk, with the report on my phone.","cap":"Old school: I’m standing in the crawlspace with the inspector. New school: I’m reading the report in your kitchen an hour later, line by line, with the repair costs and the negotiation options. Presence and information, in the same afternoon.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Old school · new school","head":"The inspection walk, with the report on my phone.","wm":false},{"id":"on-05","sec":"Clients for life","cat":"Old school, new school","title":"Referrals are still the whole business.","cap":"Old school: my clients send me their friends. New school: when they do, I’m already their friend’s agent on Zillow, their saved homes come to me, and the first conversation starts with numbers instead of small talk. Trust travels; the tools just carry it faster.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Old school · new school","head":"Referrals are still the whole business.","wm":false},{"id":"on-06","sec":"Clients for life","cat":"Old school, new school","title":"Coaching used to be a pep talk. Now it’s your actual calls.","cap":"Old school: a manager who says ‘make more calls.’ New school: Shilo scored the calls you made, your coach read them, and the note is specific. The craft is the same as it’s always been. The feedback finally is too.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Old school · new school","head":"Coaching used to be a pep talk. Now it’s your actual calls.","wm":false},{"id":"gl-01","sec":"Clients for life","cat":"The glue","title":"Your agent is the glue.","cap":"Lender, inspector, title, contractor, stager, mover, insurance. Seven people who don’t talk to each other, and one who talks to all of them. That’s the agent. The Works team behind me makes sure the pieces hold; my job is making sure you never have to chase one.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Before, during, after","head":"Your agent is the glue.","wm":false},{"id":"gl-02","sec":"Clients for life","cat":"The glue","title":"Before: the source of every contact.","cap":"You shouldn’t have to find a lender, a painter, or an inspector on your own. I keep the list my clients have been happy with, and I’ll make the introduction. Before you buy, before you sell, before you even decide. That’s what a resource for life means.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Before, during, after","head":"Before: the source of every contact.","wm":false},{"id":"gl-03","sec":"Clients for life","cat":"The glue","title":"During: one consistent experience.","cap":"Every Works client gets the same standard: a clear number first, real data on every street, a full team on coordination and media, and an agent who explains each step before it happens. Not because it’s a script. Because it’s the manual.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Before, during, after","head":"During: one consistent experience.","wm":false},{"id":"gl-04","sec":"Clients for life","cat":"The glue","title":"After: still here, still yours.","cap":"Annual home review. A name when something breaks. The neighborhood read when a house down the street lists. The relationship doesn’t end at closing; that’s when it starts earning its keep.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Before, during, after","head":"After: still here, still yours.","wm":false},{"id":"ho-01","sec":"Buyers & sellers","cat":"Homeownership","title":"October: gutters, furnace, sump pump.","cap":"The five things that cost you in February if you skip them in October: clear the gutters, service the furnace, test the sump pump, seal the windows, and know where your water shutoff is. Twenty minutes each. Ask me for an inspector’s checklist.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Homeownership · tips","head":"October: gutters, furnace, sump pump.","wm":false},{"id":"ho-02","sec":"Buyers & sellers","cat":"Homeownership","title":"Check your equity once a year.","cap":"Value up, balance down, and the gap between them is yours. Once a year, run the number with your agent. It tells you whether a refinance, a renovation, or a move makes sense, and it’s free.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Homeownership · tips","head":"Check your equity once a year.","wm":false},{"id":"ho-03","sec":"Buyers & sellers","cat":"Homeownership","title":"Keep every receipt for the house.","cap":"Roof, furnace, windows, the remodel. Improvements can reduce your taxable gain when you sell, and buyers pay more for a documented house. One folder, one photo of every invoice, done.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Homeownership · tips","head":"Keep every receipt for the house.","wm":false},{"id":"ho-04","sec":"Buyers & sellers","cat":"Homeownership","title":"Radon and sewer scopes aren’t just for buyers.","cap":"If your house wasn’t tested when you bought it, test now. A radon kit is $30; a sewer scope is a few hundred and catches a problem before it’s a five-figure one. Your future buyer will test anyway.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Homeownership · tips","head":"Radon and sewer scopes aren’t just for buyers.","wm":false},{"id":"ho-05","sec":"Buyers & sellers","cat":"Homeownership","title":"Know what your lot can hold.","cap":"Oregon and Washington’s missing-middle rules mean many single-family lots can now carry an ADU, a duplex, or more. Rental income, a guest suite, or resale value. Ask your Works agent for a read on your parcel before you assume.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Homeownership · tips","head":"Know what your lot can hold.","wm":false},{"id":"ho-06","sec":"Buyers & sellers","cat":"Homeownership","title":"Reassess your insurance after any big change.","cap":"A remodel, a new roof, a rate of rebuilding costs that’s climbed. Under-insured is the most common surprise I see at claim time. Once a year, call your agent; once every three, get a second quote.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Homeownership · tips","head":"Reassess your insurance after any big change.","wm":false},{"id":"ho-07","sec":"Buyers & sellers","cat":"Homeownership","title":"The best time to prep for a sale is a year before.","cap":"Small repairs, a fresh paint plan, the garden that looks good in May. Sellers who start twelve months out spend less and net more. If a move is anywhere on the horizon, start the list now with your agent.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Homeownership · tips","head":"The best time to prep for a sale is a year before.","wm":false},{"id":"ho-08","sec":"Buyers & sellers","cat":"Homeownership","title":"Meet your neighbors. They’re your comps.","cap":"The house three doors down sets your value more than any national headline. Know who’s thinking about selling, who just did, and what they got. Your agent tracks it; you live it. Both matter.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Homeownership · tips","head":"Meet your neighbors. They’re your comps.","wm":false},{"id":"bt-01","sec":"Buyers","cat":"Buying tips","title":"Tour the street at 6pm, not just the house at noon.","cap":"Traffic, parking, neighbors, noise, the light. A house you love at noon can be a different place at dinner. Drive it twice before you write.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Buying tip","head":"Tour the street at 6pm, not just the house at noon.","wm":false},{"id":"bt-02","sec":"Buyers","cat":"Buying tips","title":"Ask what the seller’s paying in utilities.","cap":"Twelve months of gas, electric, water, and sewer tells you more about a house than the listing does. Sellers have to share it when asked, and the number changes your monthly math.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Buying tip","head":"Ask what the seller’s paying in utilities.","wm":false},{"id":"bt-03","sec":"Buyers","cat":"Buying tips","title":"Earnest money is a signal, not a deposit.","cap":"Usually 1 to 2% of the price, deposited to title within three business days of acceptance, and credited back at closing. It’s the lever after price that sellers read first. Your agent tunes it to the seller’s situation, not a rule of thumb.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Buying tip","head":"Earnest money is a signal, not a deposit.","wm":false},{"id":"bt-04","sec":"Buyers","cat":"Buying tips","title":"Order the sewer scope. Always.","cap":"The most expensive surprise in Northwest housing is under the front yard. A few hundred dollars now against five figures later. There’s no house old enough to skip it and no house new enough to be sure.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Buying tip","head":"Order the sewer scope. Always.","wm":false},{"id":"bt-05","sec":"Buyers","cat":"Buying tips","title":"Rate locks have expiration dates.","cap":"Most locks run 30 to 45 days. If closing slips, the lock can too, and the rate with it. Know the date, and let your agent and lender manage the timeline together.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Buying tip","head":"Rate locks have expiration dates.","wm":false},{"id":"bt-06","sec":"Buyers","cat":"Buying tips","title":"The best house is often the second showing.","cap":"Buyers see a median of eight homes. The one they buy is rarely the first they loved. Go back to the top two at a different hour before you decide. The second look is where the truth is.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Buying tip","head":"The best house is often the second showing.","wm":false},{"id":"st-01","sec":"Sellers","cat":"Selling tips","title":"Price to closed sales, not neighbors’ asks.","cap":"Asking prices are a hope. Closed prices are a fact. Your agent’s CMA is built from what buyers actually paid last month on your street. Right the first week beats a cut in week four.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Selling tip","head":"Price to closed sales, not neighbors’ asks.","wm":false},{"id":"st-02","sec":"Sellers","cat":"Selling tips","title":"Three rooms decide the price.","cap":"Kitchen, primary bath, and the first thing a buyer sees from the front door. Spend the prep budget there. Staged homes sell for 3 to 10% more, and most of that comes from three rooms.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Selling tip","head":"Three rooms decide the price.","wm":false},{"id":"st-03","sec":"Sellers","cat":"Selling tips","title":"Pre-inspect before you list.","cap":"A $500 inspection you order tells you what a buyer’s will find, on your timeline, without a deadline. Fix the cheap things, price in the big ones, and remove the surprise that kills deals.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Selling tip","head":"Pre-inspect before you list.","wm":false},{"id":"st-04","sec":"Sellers","cat":"Selling tips","title":"The first ten days are the whole market.","cap":"Every buyer who’s been waiting sees your listing the day it’s live. Showcase, photos, and price have to be right on day one, because the audience is biggest on day one and smaller every day after.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Selling tip","head":"The first ten days are the whole market.","wm":false},{"id":"st-05","sec":"Sellers","cat":"Selling tips","title":"Leave during showings. Every time.","cap":"Buyers need to imagine living there, and they can’t with you in the kitchen. Your agent handles questions. Your job is to be somewhere else with the dog.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Selling tip","head":"Leave during showings. Every time.","wm":false},{"id":"st-06","sec":"Sellers","cat":"Selling tips","title":"Read the offer past the price.","cap":"Financing type, appraisal gap coverage, inspection window, timeline, contingencies. A lower offer that closes in 21 days with no appraisal contingency can net more than a higher one that falls apart in week three.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Selling tip","head":"Read the offer past the price.","wm":false},{"id":"hc-01","sec":"Clients for life","cat":"Home care","title":"January to March: the inside quarter.","cap":"Test smoke and CO detectors. Check for ice dams and gutter overflow. Service the furnace filter monthly. Look under sinks for slow leaks. Book the roofer now for spring; they’re empty in February.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Home care · Q1","head":"January to March: the inside quarter.","wm":false},{"id":"hc-02","sec":"Clients for life","cat":"Home care","title":"April to June: the outside quarter.","cap":"Clean gutters after the last storm. Inspect the roof and flashing. Pressure wash decks and siding. Service the AC before the first hot week. Trim anything touching the house; it’s a highway for moisture and pests.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Home care · Q2","head":"April to June: the outside quarter.","wm":false},{"id":"hc-03","sec":"Clients for life","cat":"Home care","title":"July to September: the dry quarter.","cap":"Water the foundation perimeter in drought weeks to prevent settling. Check irrigation and hose bibs. Reseal the deck. Clean the dryer vent. Fire season: clear defensible space and know your evacuation route.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Home care · Q3","head":"July to September: the dry quarter.","wm":false},{"id":"hc-04","sec":"Clients for life","cat":"Home care","title":"October to December: the shutoff quarter.","cap":"Disconnect hoses, cover bibs, find your water shutoff. Service the furnace. Test the sump pump. Clean gutters again after the leaves. Seal windows and doors. This is the quarter that decides February.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Home care · Q4","head":"October to December: the shutoff quarter.","wm":false},{"id":"vr-01","sec":"Buyers","cat":"Buyer resources","title":"The seven people your agent already knows.","cap":"Lender. Inspector. Title and escrow. Insurance. Mover. Contractor. Stager. You don’t have to find any of them. Ask me for the introduction and the reason I trust each one.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Buyer resources","head":"The seven people your agent already knows.","wm":false},{"id":"vr-02","sec":"Buyers","cat":"Buyer resources","title":"A lender who answers on weekends.","cap":"Offers get written on Saturdays. Pre-approvals get updated on Sundays. The lender I work with picks up, and a lender who picks up is worth a quarter point. Ask me for the intro before you shop.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Buyer resources","head":"A lender who answers on weekends.","wm":false},{"id":"vr-03","sec":"Buyers","cat":"Buyer resources","title":"An inspector who explains, not just reports.","cap":"Forty pages of findings mean nothing without someone who’ll tell you which three matter. Mine walks the house with you and takes the call afterward. Introductions on request.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Buyer resources","head":"An inspector who explains, not just reports.","wm":false},{"id":"vr-04","sec":"Buyers","cat":"Buyer resources","title":"The contractor list, by trade.","cap":"Roof, plumbing, electrical, HVAC, paint, landscape, handyman. Vetted by my clients, updated every year, and free to ask for whether you bought with me or not. Text me the trade; I’ll text you the name.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Buyer resources","head":"The contractor list, by trade.","wm":false},{"id":"vr-05","sec":"Buyers","cat":"Buyer resources","title":"Insurance quotes before the offer, not after.","cap":"Some homes are expensive to insure: wildfire zones, old roofs, knob-and-tube. Get the quote during the inspection window, not the week of closing. I’ll connect you with someone who turns it around in a day.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Buyer resources","head":"Insurance quotes before the offer, not after.","wm":false},{"id":"vr-06","sec":"Buyers","cat":"Buyer resources","title":"Title, escrow, and the closing statement, explained.","cap":"Who these people are, what each fee is, and what you’ll sign. My title partner walks first-time buyers through the closing statement line by line, before signing day. Ask for it.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Buyer resources","head":"Title, escrow, and the closing statement, explained.","wm":false},{"id":"zm-01","sec":"Why Zillow","cat":"Why Zillow","title":"Zillow takes about 40%. Here’s why agents still want it.","cap":"A Zillow-sourced closing pays a referral fee of roughly 40% first, then splits 50/50 for a new agent. On paper that’s the smallest check in the building. In practice it’s a live buyer you didn’t have, a closing that raises your tier, and a past client who refers three more at full split. The pipeline pays in clients, not just commission.\nRun your own number: careers.worksrealestate.co.","plat":"LinkedIn + IG","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"The Zillow math","head":"Zillow takes about 40%. Here’s why agents still want it.","wm":false},{"id":"zm-02","sec":"Why Zillow","cat":"Why Zillow","title":"One Zillow closing, three referral closings.","cap":"Zillow’s fee comes off the top once. The client stays. Serve them well and the next transaction from their network is sphere business at your full split, no referral fee, no lead cost. That’s how a 40% referral turns into a 100% relationship. Resource for life is also the math.\nRun your own number: careers.worksrealestate.co.","plat":"LinkedIn + IG","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"The Zillow math","head":"One Zillow closing, three referral closings.","wm":false},{"id":"fd-01","sec":"Our story","cat":"Our story","title":"Built by someone who has lived both worlds.","cap":"Winston Murray, founder and principal broker. Fifteen years in residential real estate as a pioneer in technology adoption, one of the first brokerage operators in the Northwest to run a systematic Zillow Flex operation at scale, and the one Zillow asked to help develop the standard for their brokerage partners nationally. Three years on Zillow’s advisory board. Works Real Estate, Portland, 2020.","plat":"LinkedIn + IG","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"The founder","head":"Built by someone who has lived both worlds.","wm":false},{"id":"fd-02","sec":"Our story","cat":"Our story","title":"Real estate has always had the data. We built the system that makes it work for the agent.","cap":"The founder’s line, and the reason Agent OS exists. Not against the agent, not around the agent. For the agent, in one login, owned by the person who generated it.","plat":"LinkedIn + IG","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"The founder","head":"Real estate has always had the data. We built the system that makes it work for the agent.","wm":false},{"id":"hn-01","sec":"Hot news","cat":"Hot news","title":"Oregon new listings: $34.5B year to date, up 2%.","cap":"Oregon sellers have listed $34.5 billion of homes so far this year, 2% more than last year at this point. New listings peak in May and fall by nearly three quarters by December. A home listed this fall competes with a fraction of the spring inventory.\nSupply is normal. Timing is the edge.\nSource: Courted, RMLS, September 22, 2026.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Hot news · Sept 22","head":"Oregon new listings: $34.5B year to date, up 2%.","wm":false},{"id":"hn-02","sec":"Hot news","cat":"Hot news","title":"Zillow cut its fourth-quarter sales forecast.","cap":"Zillow now expects existing-home sales to fall 3.5% year over year in the fourth quarter as rates stay high, while raising its rent forecast for the second time this year. Fewer buyers per house means one thing for the buyer who can qualify: negotiating power.\nSource: Zillow Research, September 19, 2026.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Hot news · Sept 19","head":"Zillow cut its fourth-quarter sales forecast.","wm":false},{"id":"hn-03","sec":"Hot news","cat":"Hot news","title":"The Works Content Library is live.","cap":"330 posts, 57 templates, bios for every platform, event invites, email campaigns, video scripts. Every Works agent, one link, their name on all of it. Business built on referrals. Resource for life.\nAgents: pick your name and post one this week.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Hot news · Sept 22","head":"The Works Content Library is live.","wm":false},{"id":"mh-pdx","sec":"History","cat":"Market history","title":"A city named on a coin flip, shaped by a line on a map.","cap":"Portland took its name in 1845 on a coin toss between settlers from Portland, Maine and Boston. In 1979 Oregon drew an urban growth boundary around it, and that line explains more about Portland housing than any headline: density inside, farms and forest outside, and neighborhoods that still look like neighborhoods.\nYour street’s read, from a Works agent who lives here.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Local · Portland","head":"A city named on a coin flip, shaped by a line on a map.","wm":false},{"id":"mh-sea","sec":"History","cat":"Market history","title":"Every Seattle boom left houses behind.","cap":"The Denny Party landed at Alki in 1851. The Great Fire of 1889 rebuilt downtown in brick. The Klondike rush, Boeing, Microsoft, and Amazon each brought a wave of people who needed somewhere to live, and each wave left a ring of housing you can still read from the water. Seattle’s market has always been a demand story.\nA Works agent knows which ring you’re looking at.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Local · Seattle","head":"Every Seattle boom left houses behind.","wm":false},{"id":"mh-sal","sec":"History","cat":"Market history","title":"The capital in the middle of the valley.","cap":"Salem has been Oregon’s capital since 1851, sitting in the heart of the Willamette Valley between Portland and Eugene. State jobs, farmland, and the river give it a steadier rhythm than the metros on either side, and prices that still make sense for a first home.\nSalem, read by a Works agent who lives here.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Local · Salem","head":"The capital in the middle of the valley.","wm":false},{"id":"mh-bend","sec":"History","cat":"Market history","title":"From mill town to the West’s most wanted address.","cap":"Bend was a lumber town for most of the twentieth century. The mills closed in the 1990s, the Old Mill District was rebuilt on the river, and the mountain, the Deschutes, and Smith Rock did the rest. Few cities in the West have changed as fast, which is why local knowledge here is worth more than anywhere.\nBend, from a Works agent who knows the trails and the streets.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Local · Bend","head":"From mill town to the West’s most wanted address.","wm":false},{"id":"mh-eug","sec":"History","cat":"Market history","title":"Track town, college town, river town.","cap":"Eugene Skinner settled the site in 1846. The University of Oregon opened in 1876. Nike was born on its track. Spencer Butte and the Willamette bookend a city that fills up every fall and never quite empties. Student demand, faculty demand, and a valley that still grows things.\nEugene, from a Works agent who lives here.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Local · Eugene","head":"Track town, college town, river town.","wm":false},{"id":"mh-spo","sec":"History","cat":"Market history","title":"Built around a waterfall.","cap":"Spokane grew up around the falls, burned in 1889, and rebuilt in brick and terra cotta. Expo ‘74 turned the rail yards into Riverfront Park and put the river back at the center of the city. It’s the hub of the Inland Northwest, and one of the last big Northwest cities where a house still costs what a house used to cost.\nSpokane, from a Works agent who lives here.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Local · Spokane","head":"Built around a waterfall.","wm":false},{"id":"mh-tri","sec":"History","cat":"Market history","title":"Three rivers, three cities, three hundred days of sun.","cap":"Richland, Kennewick, and Pasco sit where the Columbia, Snake, and Yakima meet. Hanford brought the science in 1943; wine, ag, and sun kept people here. It is one of the fastest-growing corners of Washington and one of the most affordable, which is rare to say in the same sentence.\nThe Tri-Cities, from a Works agent who lives here.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Local · Tri-Cities","head":"Three rivers, three cities, three hundred days of sun.","wm":false},{"id":"mh-boi","sec":"History","cat":"Market history","title":"The City of Trees, with a river running through it.","cap":"Fort Boise, 1863. The greenbelt along the river, the foothills above it, the Basque block downtown, and a tech economy that started with Micron in 1978. Boise spent the 2010s as one of the most-moved-to cities in America, and the market is still learning what that means.\nBoise, from a Works agent who lives here.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Local · Boise","head":"The City of Trees, with a river running through it.","wm":false},{"id":"mh-van","sec":"History","cat":"Market history","title":"The oldest settlement in the Northwest, and its newest neighborhoods.","cap":"Fort Vancouver, 1825, is where the region’s recorded history starts. Washougal’s woolen mill has run since 1912. Ridgefield sits beside a wildlife refuge and has been one of Washington’s fastest-growing small cities for a decade. Portland’s jobs, Washington’s tax rules, and the river between them explain the rest.\nClark County, from a Works agent who lives here.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Local · Clark County","head":"The oldest settlement in the Northwest, and its newest neighborhoods.","wm":false},{"id":"mh-coast","sec":"History","cat":"Market history","title":"Every inch of beach is public. That was decided in 1967.","cap":"The Oregon Beach Bill made the entire coastline public, from the water to the vegetation line. Cannon Beach, Manzanita, Lincoln City, Newport: second homes, year-round residents, and the people who serve them, in towns where inventory is thin and weather sets the calendar.\nThe coast, from a Works agent who knows which side of the highway matters.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Local · Oregon Coast","head":"Every inch of beach is public. That was decided in 1967.","wm":false},{"id":"lv-pdx","sec":"Living here","cat":"Living here","title":"Forest Park before work. Sellwood by bike. Mount Tabor at sunset.","cap":"5,100 acres of forest inside city limits, a riverfront you can ride from end to end, and a dormant volcano with a view of Hood. Portland’s neighborhoods each have their own main street, and the one you pick is the whole decision.\nThinking about Portland? Ask me who lives here.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Living here · Portland","head":"Forest Park before work. Sellwood by bike. Mount Tabor at sunset.","wm":false},{"id":"lv-sea","sec":"Living here","cat":"Living here","title":"Rainier from the ferry. Discovery Park at the edge. Lake Washington in August.","cap":"Seattle is water on three sides and a mountain on the horizon. Neighborhoods are villages with their own farmers markets, and the light in July makes up for February.\nThinking about Seattle? Ask me who lives here.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Living here · Seattle","head":"Rainier from the ferry. Discovery Park at the edge. Lake Washington in August.","wm":false},{"id":"lv-sal","sec":"Living here","cat":"Living here","title":"Riverfront Park, Minto-Brown Island, the valley in every direction.","cap":"Salem is twenty minutes from wineries, an hour from the coast, an hour from Portland, and quieter than any of them. Big parks, old trees, and a downtown that closes early.\nThinking about Salem? Ask me who lives here.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Living here · Salem","head":"Riverfront Park, Minto-Brown Island, the valley in every direction.","wm":false},{"id":"lv-bend","sec":"Living here","cat":"Living here","title":"The Deschutes at Old Mill. Bachelor in the morning. Smith Rock on a Sunday.","cap":"Three hundred days of sun, trails from the back door, and a river running through downtown. Bend is why people move to the Northwest and then never go back to the rain.\nThinking about Bend? Ask me who lives here.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Living here · Bend","head":"The Deschutes at Old Mill. Bachelor in the morning. Smith Rock on a Sunday.","wm":false},{"id":"lv-eug","sec":"Living here","cat":"Living here","title":"Spencer Butte, the Ridgeline Trail, Saturday Market since 1970.","cap":"A college town with a mountain in it and a river through it. Track town on race weekends, farm town at the market, and the coast an hour west.\nThinking about Eugene? Ask me who lives here.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Living here · Eugene","head":"Spencer Butte, the Ridgeline Trail, Saturday Market since 1970.","wm":false},{"id":"lv-spo","sec":"Living here","cat":"Living here","title":"The falls downtown. Manito Park. The Centennial Trail for 40 miles.","cap":"Four real seasons, lakes in every direction, and a downtown that put its river back. Spokane still has the Northwest at Northwest prices.\nThinking about Spokane? Ask me who lives here.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Living here · Spokane","head":"The falls downtown. Manito Park. The Centennial Trail for 40 miles.","wm":false},{"id":"lv-tri","sec":"Living here","cat":"Living here","title":"Three rivers, 300 days of sun, wine country in every direction.","cap":"Boats on the Columbia, the Sacajawea trail, Red Mountain vineyards twenty minutes out. The Tri-Cities is the sunniest corner of Washington and one of the friendliest to a first home.\nThinking about Tri-Cities? Ask me who lives here.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Living here · Tri-Cities","head":"Three rivers, 300 days of sun, wine country in every direction.","wm":false},{"id":"lv-boi","sec":"Living here","cat":"Living here","title":"The Greenbelt for 25 miles. The foothills at the end of every street.","cap":"A river path through the whole city, trails that start where the neighborhoods stop, and a downtown that’s walkable end to end. Boise is outdoors first.\nThinking about Boise? Ask me who lives here.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Living here · Boise","head":"The Greenbelt for 25 miles. The foothills at the end of every street.","wm":false},{"id":"lv-van","sec":"Living here","cat":"Living here","title":"The Columbia at Washougal. The refuge at Ridgefield. Portland across the bridge.","cap":"Clark County is river towns and small cities with Portland’s jobs twenty minutes away and Washington’s tax rules at home. Washougal’s waterfront, Ridgefield’s refuge, Camas’s lake.\nThinking about Clark County? Ask me who lives here.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Living here · Clark County","head":"The Columbia at Washougal. The refuge at Ridgefield. Portland across the bridge.","wm":false},{"id":"lv-coast","sec":"Living here","cat":"Living here","title":"Haystack Rock at low tide. The whole beach, always public.","cap":"363 miles of coast, every inch of it yours by law since 1967. Cannon Beach, Manzanita, Pacific City, Newport: towns that run on weather and weekends.\nThinking about Oregon Coast? Ask me who lives here.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Living here · Oregon Coast","head":"Haystack Rock at low tide. The whole beach, always public.","wm":false},{"id":"bc-pdx","sec":"Buying here","cat":"Buying here","title":"Sewer scope, oil tank, and the radon map.","cap":"Older Portland homes come with three questions: has the sewer line been scoped, was there ever a buried oil tank, and what’s the radon level on this block. Ask all three before the inspection window closes. I order them on day one.\nBuying in Portland? Start with me. I live here.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Buying in Portland","head":"Sewer scope, oil tank, and the radon map.","wm":false},{"id":"bc-sea","sec":"Buying here","cat":"Buying here","title":"View premiums and the retrofit question.","cap":"In Seattle, a peek of water or mountain is priced in, so know what you’re paying for the view. On pre-1980 homes, ask whether the house has been bolted to its foundation. Retrofits are common, affordable, and worth asking about in the offer.\nBuying in Seattle? Start with me. I live here.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Buying in Seattle","head":"View premiums and the retrofit question.","wm":false},{"id":"bc-sal","sec":"Buying here","cat":"Buying here","title":"Flood maps and the state-job calendar.","cap":"Parts of Salem sit in the Willamette floodplain, so check the map before you fall in love. State employment gives the market a steady floor, and spring listings move fast once the legislature is in session.\nBuying in Salem? Start with me. I live here.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Buying in Salem","head":"Flood maps and the state-job calendar.","wm":false},{"id":"bc-bend","sec":"Buying here","cat":"Buying here","title":"Wells, septic, wildfire, and the STR rules.","cap":"Outside city limits, ask about the well and the septic system. Everywhere, ask what wildfire insurance will cost before you write. And if you’re thinking about short-term renting, know the zone: Bend limits STRs by area and permit. Your agent checks all four.\nBuying in Bend? Start with me. I live here.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Buying in Bend","head":"Wells, septic, wildfire, and the STR rules.","wm":false},{"id":"bc-eug","sec":"Buying here","cat":"Buying here","title":"Student rentals and the campus radius.","cap":"Within a mile of campus, many homes are investor-owned and priced on rent, not comps. Further out, you’re buying in owner-occupied neighborhoods at valley prices. Know which market you’re in before you compare.\nBuying in Eugene? Start with me. I live here.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Buying in Eugene","head":"Student rentals and the campus radius.","wm":false},{"id":"bc-spo","sec":"Buying here","cat":"Buying here","title":"Winter roofs and basements.","cap":"Spokane winters are real. Look hard at the roof, the ice-dam history, and the basement for moisture. A dry basement in March tells you more than any listing photo.\nBuying in Spokane? Start with me. I live here.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Buying in Spokane","head":"Winter roofs and basements.","wm":false},{"id":"bc-tri","sec":"Buying here","cat":"Buying here","title":"New construction and irrigation.","cap":"A large share of Tri-Cities inventory is new construction, so know the builder, the warranty, and what the HOA covers. Older lots may carry irrigation-district water, which is a benefit and a bill. Ask.\nBuying in Tri-Cities? Start with me. I live here.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Buying in Tri-Cities","head":"New construction and irrigation.","wm":false},{"id":"bc-boi","sec":"Buying here","cat":"Buying here","title":"The homeowner’s exemption and the ditch rights.","cap":"Idaho’s homeowner’s exemption cuts property tax on a primary residence; file it the year you close. Many Boise lots have irrigation rights through a ditch company, which is water for the yard and a small annual fee. Both are worth knowing before you write.\nBuying in Boise? Start with me. I live here.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Buying in Boise","head":"The homeowner’s exemption and the ditch rights.","wm":false},{"id":"bc-van","sec":"Buying here","cat":"Buying here","title":"The tax line and the bridge.","cap":"Washington has no income tax; Oregon has no sales tax. Clark County buyers plan their lives around that line and the commute across the bridge. Check the interstate plans for your timeline; they change the math on some neighborhoods.\nBuying in Clark County? Start with me. I live here.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Buying in Clark County","head":"The tax line and the bridge.","wm":false},{"id":"bc-coast","sec":"Buying here","cat":"Buying here","title":"Wind, salt, and the flood zone.","cap":"Coastal homes age faster: salt on the siding, wind on the roof, water in the crawlspace. Get a coastal inspector, check the flood and tsunami maps, and price the maintenance into the offer.\nBuying in Oregon Coast? Start with me. I live here.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Buying in Oregon Coast","head":"Wind, salt, and the flood zone.","wm":false},{"id":"mhz-or","sec":"Community","cat":"Middle housing","title":"Every city over 10,000 must allow a duplex on any residential lot.","cap":"Oregon’s 2019 law, in effect since 2022, requires cities over 10,000 people to allow duplexes on every lot zoned single-family, and cities over 25,000 to allow triplexes, fourplexes, and cottage clusters. ADUs are allowed nearly everywhere. Your lot may hold more than your house.\nAsk me what yours could carry.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"What your lot can hold · Oregon","head":"Every city over 10,000 must allow a duplex on any residential lot.","wm":false},{"id":"mhz-wa","sec":"Community","cat":"Middle housing","title":"Two to four homes per lot in most Washington cities, by law.","cap":"Washington’s 2023 middle-housing law requires cities over 25,000 to allow at least two homes per residential lot, and larger cities to allow four, with more near transit. Cities are adopting the rules through 2025 and 2026. The lot under your house is worth a second look.\nAsk me what yours could carry.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"What your lot can hold · WA","head":"Two to four homes per lot in most Washington cities, by law.","wm":false},{"id":"mhz-id","sec":"Community","cat":"Middle housing","title":"Idaho leaves it to the city. Boise said yes.","cap":"Idaho has no statewide middle-housing law, so the rules are local. Boise’s 2023 zoning code update allows more homes per lot, including ADUs and small multiplexes in many neighborhoods. Outside Boise, check the city before you assume.\nAsk me what yours could carry.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"What your lot can hold · Idaho","head":"Idaho leaves it to the city. Boise said yes.","wm":false},{"id":"mb-01","sec":"Buyers","cat":"From the manual · buying","title":"Seven levers, one offer.","cap":"Price, financing and down payment, earnest money, inspection period, appraisal, closing timeline, and, where state rules allow it, a personal letter. Every one moves up or down with how competitive the house is. The goal is the perfect balance for you: the house you want, for the least possible.\nEvery Works agent trains on this. Ask yours.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"From the Works manual · buying","head":"Seven levers, one offer.","wm":false},{"id":"mb-02","sec":"Buyers","cat":"From the manual · buying","title":"The call before the offer.","cap":"Before we write, I call the listing agent. Activity, offers in hand, what matters to the seller, whether a number would be competitive. Ten minutes of the right questions can save you $20,000 or win you the house. That call is the job.\nEvery Works agent trains on this. Ask yours.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"From the Works manual · buying","head":"The call before the offer.","wm":false},{"id":"mb-03","sec":"Buyers","cat":"From the manual · buying","title":"Sellers think in fives and tens.","cap":"In a multiple-offer situation, two or three more offers can push the price another $10,000 to $25,000. Knowing that before the deadline is the difference between a guess and a plan. We plan.\nEvery Works agent trains on this. Ask yours.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"From the Works manual · buying","head":"Sellers think in fives and tens.","wm":false},{"id":"mb-04","sec":"Buyers","cat":"From the manual · buying","title":"Vacant means quick close is welcome. Occupied means ask.","cap":"A vacant house usually wants speed. A seller still living there may want a rent-back and time to land. The offer that wins is the one shaped around the seller’s life, not just their price. I find out which before we write.\nEvery Works agent trains on this. Ask yours.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"From the Works manual · buying","head":"Vacant means quick close is welcome. Occupied means ask.","wm":false},{"id":"mb-05","sec":"Buyers","cat":"From the manual · buying","title":"Days on market is a motivation meter.","cap":"Three days with an open house means a deadline and competition. A hundred days means a conversation about price and the seller’s plan. The listing history tells you which room you’re walking into.\nEvery Works agent trains on this. Ask yours.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"From the Works manual · buying","head":"Days on market is a motivation meter.","wm":false},{"id":"mb-06","sec":"Buyers","cat":"From the manual · buying","title":"Your inspection window: 7 to 10 business days.","cap":"Starting the business day after acceptance. General inspection, sewer scope, radon test, oil tank locate, plus a day or two for the seller to respond. It’s the most important stretch of the whole purchase, and it’s on a clock.\nEvery Works agent trains on this. Ask yours.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"From the Works manual · buying","head":"Your inspection window: 7 to 10 business days.","wm":false},{"id":"mb-07","sec":"Buyers","cat":"From the manual · buying","title":"Sewer scope: $1,500 to $50,000 sits under the yard.","cap":"A scope takes thirty minutes and looks for roots, breaks, and shared party lines. Repairs run from a small fix to a full replacement. It is the one inspection I never let a buyer skip.\nEvery Works agent trains on this. Ask yours.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"From the Works manual · buying","head":"Sewer scope: $1,500 to $50,000 sits under the yard.","wm":false},{"id":"mb-08","sec":"Buyers","cat":"From the manual · buying","title":"Radon: a number, then a fix.","cap":"A 48-hour test gives an average. At 4.0 or above, a mitigation system is recommended, typically $1,100 to $2,000. It’s not a reason to walk. It’s a line in the repair addendum.\nEvery Works agent trains on this. Ask yours.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"From the Works manual · buying","head":"Radon: a number, then a fix.","wm":false},{"id":"mb-09","sec":"Buyers","cat":"From the manual · buying","title":"The oil tank question.","cap":"Older homes may have a buried heating-oil tank. A locate finds it; a soil sample checks for leaks. Check the state’s records for decommissioned tanks before you write, and budget for the test if the house is old enough to have one.\nEvery Works agent trains on this. Ask yours.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"From the Works manual · buying","head":"The oil tank question.","wm":false},{"id":"mb-10","sec":"Buyers","cat":"From the manual · buying","title":"Read the disclosures. Then read them again.","cap":"Sellers must disclose known material defects. Any item marked with an asterisk needs an explanation. Signing them doesn’t waive your right to negotiate repairs. The most common real estate lawsuits are about disclosures, so I read every line with you.\nEvery Works agent trains on this. Ask yours.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"From the Works manual · buying","head":"Read the disclosures. Then read them again.","wm":false},{"id":"mb-11","sec":"Buyers","cat":"From the manual · buying","title":"Three ways to write a repair request.","cap":"Seller completes the repair with a licensed contractor before closing. Seller credits you toward closing costs. Or a price reduction. I attach the bids so the seller sees exactly how we got to the number. Clear asks get accommodated.\nEvery Works agent trains on this. Ask yours.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"From the Works manual · buying","head":"Three ways to write a repair request.","wm":false},{"id":"mb-12","sec":"Buyers","cat":"From the manual · buying","title":"Appraisal: the last piece, and it isn’t free.","cap":"Usually $600 to $1,000, ordered after repairs are agreed, and non-refundable. If the value matches the price, financing moves. If it comes in low, we negotiate or cover the gap. We rarely waive this one.\nEvery Works agent trains on this. Ask yours.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"From the Works manual · buying","head":"Appraisal: the last piece, and it isn’t free.","wm":false},{"id":"mb-13","sec":"Buyers","cat":"From the manual · buying","title":"Smoke alarms and a strapped water heater.","cap":"Appraisers check both. Alarms in every bedroom, outside sleeping areas, and on every level; the water heater double-strapped for earthquakes. Small items that can hold up a closing if nobody looks.\nEvery Works agent trains on this. Ask yours.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"From the Works manual · buying","head":"Smoke alarms and a strapped water heater.","wm":false},{"id":"mb-14","sec":"Buyers","cat":"From the manual · buying","title":"Signing is one to two days before closing. I’ll be there.","cap":"You sign loan and title documents at the title company. Then funds move, the deed records, and possession is usually around 5pm on closing day. I meet you at the house with the keys.\nEvery Works agent trains on this. Ask yours.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"From the Works manual · buying","head":"Signing is one to two days before closing. I’ll be there.","wm":false},{"id":"mb-15","sec":"Buyers","cat":"From the manual · buying","title":"Buyer 1, 2, or 3. You tell me which.","cap":"One to three months out, three to six, or six to twelve. Each gets a different rhythm of listings and check-ins, so I’m useful without being noise. Your timeline sets the pace.\nEvery Works agent trains on this. Ask yours.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"From the Works manual · buying","head":"Buyer 1, 2, or 3. You tell me which.","wm":false},{"id":"ms-01","sec":"Sellers","cat":"From the manual · selling","title":"It’s really the listening appointment.","cap":"Why are you selling, where are you going, how will you make the transition, what’s your timeline. The listing appointment starts with those four questions and a walk-through, not a pitch. Ask, listen, repeat.\nThinking about selling? Start with me.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"From the Works manual · selling","head":"It’s really the listening appointment.","wm":false},{"id":"ms-02","sec":"Sellers","cat":"From the manual · selling","title":"A critical eye, on your side.","cap":"I walk your house the way a buyer will: curb appeal, siding, roof, the first thing you notice from the door. Then I tell you which projects move the price and which ones just cost you time. Both lists matter.\nThinking about selling? Start with me.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"From the Works manual · selling","head":"A critical eye, on your side.","wm":false},{"id":"ms-03","sec":"Sellers","cat":"From the manual · selling","title":"Nine prep moves that pay.","cap":"Landscaping. Touch-up paint. Deep cleaning. Patch the holes from the art. Replace worn carpet. Clean the roof. Pre-pack. Declutter. General repairs. Not all nine every time. The right ones for your house.\nThinking about selling? Start with me.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"From the Works manual · selling","head":"Nine prep moves that pay.","wm":false},{"id":"ms-04","sec":"Sellers","cat":"From the manual · selling","title":"Paint the front door.","cap":"The cheapest way to modernize a house. Then a dated light fixture in the living room, then the appliances if the kitchen needs it. Small, visible, priced in by every buyer who walks up.\nThinking about selling? Start with me.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"From the Works manual · selling","head":"Paint the front door.","wm":false},{"id":"ms-05","sec":"Sellers","cat":"From the manual · selling","title":"Price is a range, then a decision.","cap":"Eight to twelve real comps, sold in the last six to twelve months, give a range of about $25,000. Where you land inside it depends on the market the week we go live. Overpricing hurts exposure, and exposure is what sets the price.\nThinking about selling? Start with me.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"From the Works manual · selling","head":"Price is a range, then a decision.","wm":false},{"id":"ms-06","sec":"Sellers","cat":"From the manual · selling","title":"The market decides what your home is worth. Prep decides what the market sees.","cap":"No agent can promise a price. What I promise is preparation and marketing that put your house in front of the most buyers, in its best light, on day one. Then the buyers do the pricing.\nThinking about selling? Start with me.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"From the Works manual · selling","head":"The market decides what your home is worth. Prep decides what the market sees.","wm":false},{"id":"ms-07","sec":"Sellers","cat":"From the manual · selling","title":"You’re hiring a marketing company.","cap":"When you hire a listing agent, you’re hiring someone to market your home online, where nearly every buyer starts. Photography, video, 3D, floor plans, an email to 6,000-plus local agents, social advertising, print. Works has the team; most agents don’t.\nThinking about selling? Start with me.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"From the Works manual · selling","head":"You’re hiring a marketing company.","wm":false},{"id":"ms-08","sec":"Sellers","cat":"From the manual · selling","title":"Prepped means ready three to seven days before the live date.","cap":"Repairs done, cleaned, decluttered, landscaped, staged. Then photos, then live. If you can leave town for the first weekend, even better; a vacant-feeling house shows easier. The date holds when the prep does.\nThinking about selling? Start with me.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"From the Works manual · selling","head":"Prepped means ready three to seven days before the live date.","wm":false},{"id":"ms-09","sec":"Sellers","cat":"From the manual · selling","title":"After the first offer, we set a deadline.","cap":"When a listing gets activity, we let it run through the weekend and set a deadline once the first offer lands, so every interested buyer knows how long they have. Then we read every offer with you: price, terms, timeline, risk.\nThinking about selling? Start with me.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"From the Works manual · selling","head":"After the first offer, we set a deadline.","wm":false},{"id":"ms-10","sec":"Sellers","cat":"From the manual · selling","title":"Closing costs for a seller are small. Know them anyway.","cap":"Expect about a thousand dollars plus the agreed commissions. We get an estimated closing statement from title before you list so there are no surprises at the table.\nThinking about selling? Start with me.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"From the Works manual · selling","head":"Closing costs for a seller are small. Know them anyway.","wm":false},{"id":"ms-11","sec":"Sellers","cat":"From the manual · selling","title":"People stay about ten years.","cap":"The average owner sells about once a decade. That’s why the best listing agents keep in touch for years, not weeks: the annual check-in, the market note, the name when something breaks. Resource for life is a listing strategy too.\nThinking about selling? Start with me.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"From the Works manual · selling","head":"People stay about ten years.","wm":false},{"id":"ms-12","sec":"Sellers","cat":"From the manual · selling","title":"Your sign is the best free marketing there is.","cap":"A well-marketed listing sells the house and usually finds the next client on the same block. Neighbors watch. That’s why we prep, photograph, and price every listing like the whole street is looking. It is.\nThinking about selling? Start with me.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"From the Works manual · selling","head":"Your sign is the best free marketing there is.","wm":false},{"id":"mh-tac","sec":"History","cat":"Market history","title":"The City of Destiny, and it earned the name twice.","cap":"Tacoma was picked as the Northern Pacific’s western terminus in 1873 and grew up as a working port on Commencement Bay. A century later it rebuilt its waterfront around glass, museums, and Point Defiance, 760 acres of old growth on a peninsula. Forty minutes from Seattle, and its own city entirely.\nTacoma, from a Works agent who lives here.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Local · Tacoma","head":"The City of Destiny, and it earned the name twice.","wm":false},{"id":"lv-tac","sec":"Living here","cat":"Living here","title":"Point Defiance at low tide. Ruston Way at sunset. The Narrows from the bridge.","cap":"Seven hundred acres of forest at the end of the peninsula, a waterfront you can run end to end, and Rainier over everything on a clear day. Tacoma is Seattle’s neighbor with its own name.\nThinking about Tacoma? Ask me who lives here.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Living here · Tacoma","head":"Point Defiance at low tide. Ruston Way at sunset. The Narrows from the bridge.","wm":false},{"id":"mh-red","sec":"History","cat":"Market history","title":"Bend’s neighbor, on the dry side of the same river.","cap":"Redmond incorporated in 1910 as a railroad and farm town on the high desert. Today it holds Central Oregon’s airport, its fairgrounds, and a housing market that gives Bend buyers a second option twenty minutes north, with Smith Rock closer than downtown Bend.\nRedmond, Oregon, from a Works agent who lives here.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Local · Redmond, Oregon","head":"Bend’s neighbor, on the dry side of the same river.","wm":false},{"id":"lv-red","sec":"Living here","cat":"Living here","title":"Dry Canyon through the middle of town. Smith Rock ten minutes out.","cap":"A canyon park that runs the length of the city, the airport for the whole region, and the same sun and sky as Bend at a different price. Redmond is Central Oregon for people who want the mountain and the margin.\nThinking about Redmond, Oregon? Ask me who lives here.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Living here · Redmond, Oregon","head":"Dry Canyon through the middle of town. Smith Rock ten minutes out.","wm":false},{"id":"mh-bel","sec":"History","cat":"Market history","title":"A farm town in 1953. The Eastside’s capital by 2000.","cap":"Bellevue incorporated the year the first bridge across Lake Washington made it a suburb. Microsoft’s arrival next door in the 1980s turned it into a city of its own, and the light rail across the lake, opened in stages since 2024, is the newest chapter. Lake on one side, mountains on the other, a skyline in between.\nBellevue, from a Works agent who lives here.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Local · Bellevue","head":"A farm town in 1953. The Eastside’s capital by 2000.","wm":false},{"id":"lv-bel","sec":"Living here","cat":"Living here","title":"Bellevue Downtown Park. Meydenbauer Bay. Mercer Slough by kayak.","cap":"A park at the center of a skyline, a lakefront ten minutes from the office towers, and the Cascades in the windshield on the drive east. Bellevue is the Eastside done deliberately.\nThinking about Bellevue? Ask me who lives here.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Living here · Bellevue","head":"Bellevue Downtown Park. Meydenbauer Bay. Mercer Slough by kayak.","wm":false},{"id":"mh-oly","sec":"History","cat":"Market history","title":"The capital at the bottom of the Sound.","cap":"Olympia has been Washington’s capital since territorial days in 1853. The Capitol dome, Capitol Lake, and Percival Landing sit at the southern tip of Puget Sound, with the Nisqually refuge and the Olympics an easy drive. State work gives the market a floor that most cities would envy.\nOlympia, from a Works agent who lives here.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Local · Olympia","head":"The capital at the bottom of the Sound.","wm":false},{"id":"lv-oly","sec":"Living here","cat":"Living here","title":"Percival Landing at dusk. Nisqually refuge at dawn. The Capitol dome from the water.","cap":"A boardwalk along the inlet, a wildlife refuge at the river delta, and a small-city downtown that fills on Thursdays. Olympia is Puget Sound at its quietest.\nThinking about Olympia? Ask me who lives here.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Living here · Olympia","head":"Percival Landing at dusk. Nisqually refuge at dawn. The Capitol dome from the water.","wm":false},{"id":"mh-bham","sec":"History","cat":"Market history","title":"Four towns became one in 1903. The bay never changed.","cap":"Bellingham merged four settlements into one city on the bay, with Western Washington University above it since 1893. Mount Baker to the east, the San Juans to the west, Vancouver an hour north. A college, a port, a ski hill, and a border, all in one market.\nBellingham, from a Works agent who lives here.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Local · Bellingham","head":"Four towns became one in 1903. The bay never changed.","wm":false},{"id":"lv-bham","sec":"Living here","cat":"Living here","title":"Chuckanut Drive. Whatcom Falls. Baker from the bay.","cap":"A cliffside highway to the south, a waterfall park inside the city, and a volcano you can ski in the morning and see from the water in the afternoon. Bellingham is the corner of the map people don’t want to leave.\nThinking about Bellingham? Ask me who lives here.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Living here · Bellingham","head":"Chuckanut Drive. Whatcom Falls. Baker from the bay.","wm":false},{"id":"mh-wco","sec":"History","cat":"Market history","title":"The Silicon Forest, west of the West Hills.","cap":"Hillsboro, Beaverton, and the towns around them hold Intel’s largest site and Nike’s headquarters, with the Tualatin Hills park system and the MAX line tying it back to Portland. It’s the Portland metro’s employment engine, and its housing market moves with the chips and the shoes.\nWashington County, Oregon, from a Works agent who lives here.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Local · Washington County, Oregon","head":"The Silicon Forest, west of the West Hills.","wm":false},{"id":"lv-wco","sec":"Living here","cat":"Living here","title":"Tualatin Hills Nature Park. Cooper Mountain at golden hour. Orenco Station on a Sunday.","cap":"Two hundred acres of wetland and forest in the middle of the tech campuses, a hilltop park with the valley below it, and a neighborhood built around a train stop before that was normal. Washington County is where the metro works.\nThinking about Washington County, Oregon? Ask me who lives here.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Living here · Washington County","head":"Tualatin Hills Nature Park. Cooper Mountain at golden hour. Orenco Station on a Sunday.","wm":false},{"id":"mh-rogue","sec":"History","cat":"Market history","title":"The Rogue Valley: pears, Shakespeare, and Crater Lake up the road.","cap":"Medford grew on the railroad and the orchards; Ashland grew on the university and a Shakespeare festival that started in 1935. Between them, the Rogue Valley is Oregon’s sunny south, with Crater Lake ninety minutes north and the California line thirty minutes south.\nMedford and Ashland, from a Works agent who lives here.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Local · Medford and Ashland","head":"The Rogue Valley: pears, Shakespeare, and Crater Lake up the road.","wm":false},{"id":"lv-rogue","sec":"Living here","cat":"Living here","title":"Lithia Park. Table Rock at sunrise. The Rogue by raft.","cap":"A hundred-acre park at the center of Ashland, two flat-topped mesas over the valley, and a river that runs from Crater Lake to the sea. The Rogue Valley is Oregon with the sun turned up.\nThinking about Medford and Ashland? Ask me who lives here.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Living here · Medford and Ashland","head":"Lithia Park. Table Rock at sunrise. The Rogue by raft.","wm":false},{"id":"mh-cor","sec":"History","cat":"Market history","title":"A college town with a mountain in its backyard.","cap":"Oregon State University opened in 1868 and Corvallis grew around it, on the Willamette at the foot of the Coast Range. Marys Peak, the highest point in the range, is a half-hour drive. University demand keeps the market steady; the valley keeps it green.\nCorvallis, from a Works agent who lives here.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Local · Corvallis","head":"A college town with a mountain in its backyard.","wm":false},{"id":"lv-cor","sec":"Living here","cat":"Living here","title":"Marys Peak. The Willamette riverfront. Bald Hill on a fall afternoon.","cap":"The tallest peak in the Coast Range in the backyard, a river path through downtown, and a hill with the whole valley in view. Corvallis is the Willamette Valley’s quiet middle.\nThinking about Corvallis? Ask me who lives here.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Living here · Corvallis","head":"Marys Peak. The Willamette riverfront. Bald Hill on a fall afternoon.","wm":false},{"id":"mh-yak","sec":"History","cat":"Market history","title":"Apples, hops, and three hundred days of sun.","cap":"The Yakima Valley grows most of America’s hops and a large share of its apples, on irrigated land that was sagebrush a century ago. Yakima is the valley’s city: ag, health care, and the river canyon south of town. Sun that Seattle drives three hours to find.\nYakima, from a Works agent who lives here.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Local · Yakima","head":"Apples, hops, and three hundred days of sun.","wm":false},{"id":"lv-yak","sec":"Living here","cat":"Living here","title":"The Yakima River Canyon. Cowiche Canyon. The valley from the ridge.","cap":"A river canyon with a road along it, a trail through basalt cliffs at the edge of town, and orchards in every direction. Yakima is the sunny side of the mountains.\nThinking about Yakima? Ask me who lives here.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Living here · Yakima","head":"The Yakima River Canyon. Cowiche Canyon. The valley from the ridge.","wm":false},{"id":"mh-cda","sec":"History","cat":"Market history","title":"A lake town that became a destination.","cap":"Coeur d’Alene started as a fort in 1878 and a lumber town after. The lake made it a resort, Spokane’s growth made it a suburb, and Idaho’s rules made it a place people move to on purpose. Thirty minutes from Spokane, a world away from it on the water.\nCoeur d’Alene, from a Works agent who lives here.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Local · Coeur d’Alene","head":"A lake town that became a destination.","wm":false},{"id":"lv-cda","sec":"Living here","cat":"Living here","title":"The lake. Tubbs Hill. The Centennial Trail along the shore.","cap":"A 25-mile lake with a city on its north end, a wooded hill you can walk around in an hour, and a bike trail from the beach to the state line. Coeur d’Alene is the lake life, year-round.\nThinking about Coeur d’Alene? Ask me who lives here.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Living here · Coeur d’Alene","head":"The lake. Tubbs Hill. The Centennial Trail along the shore.","wm":false},{"id":"mh-tv","sec":"History","cat":"Market history","title":"The Treasure Valley: where Boise’s growth went.","cap":"Meridian became Idaho’s second-largest city during the 2010s, Nampa its third, both on former farmland west of Boise. New construction, new schools, new roads, and the foothills still on the horizon. It’s where the region’s growth is measured.\nMeridian and Nampa, from a Works agent who lives here.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Local · Meridian and Nampa","head":"The Treasure Valley: where Boise’s growth went.","wm":false},{"id":"lv-tv","sec":"Living here","cat":"Living here","title":"The Boise River Greenbelt west. Lake Lowell at sunset. The Owyhees on the horizon.","cap":"A river path that reaches out from Boise, a reservoir with a wildlife refuge around it, and mountains to the south that most maps forget. The Treasure Valley is Idaho with room to grow.\nThinking about Meridian and Nampa? Ask me who lives here.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Living here · Meridian and Nampa","head":"The Boise River Greenbelt west. Lake Lowell at sunset. The Owyhees on the horizon.","wm":false},{"id":"mh-evt","sec":"History","cat":"Market history","title":"Where the biggest building in the world makes airplanes.","cap":"Everett grew on the mill and the port, then on Boeing, whose 1967 plant is the largest building by volume on earth. Naval Station Everett, Port Gardner Bay, and the light rail coming north have kept it in motion. Thirty miles from Seattle and priced like it’s farther.\nEverett, from a Works agent who lives here.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Local · Everett","head":"Where the biggest building in the world makes airplanes.","wm":false},{"id":"lv-evt","sec":"Living here","cat":"Living here","title":"Port Gardner Bay. Jetty Island in summer. The Cascades from the hill.","cap":"A working waterfront, a sandbar island you can only reach by ferry in July, and mountains twenty minutes east. Everett is Puget Sound with its sleeves rolled up.\nThinking about Everett? Ask me who lives here.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Living here · Everett","head":"Port Gardner Bay. Jetty Island in summer. The Cascades from the hill.","wm":false},{"id":"mg-01","sec":"Who's moving","cat":"Who's moving","title":"8M · Washington residents, a first, 2025","cap":"Washington passed eight million residents in 2025, up about 73,000 in twelve months, even as national growth slowed to one of its lowest rates on record. Demand for homes in the Sound and beyond is not a pandemic story. It’s the base rate.\nSource: U. S. Census Bureau Vintage 2025 estimates, January 2026.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Who’s moving · Washington","head":"8M","wm":false,"layout":"stat","num":"8M","sub":"Washington residents, a first, 2025"},{"id":"mg-02","sec":"Who's moving","cat":"Who's moving","title":"Oregon gained only 8,200 people in a year. Sellers should read that twice.","cap":"Oregon added about 8,200 residents from mid-2024 to mid-2025, one of the slowest rates in the country, as international migration fell by more than half nationally. Fewer new arrivals means pricing and presentation do the work demand used to do. It also means the buyers who are here are serious.\nSource: U. S. Census Bureau, reported by OPB, January 2026.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Who’s moving · Oregon","head":"Oregon gained only 8,200 people in a year. Sellers should read that twice.","wm":false},{"id":"mg-03","sec":"Who's moving","cat":"Who's moving","title":"64.5% · Of Oregon household moves were inbound, No. 1 in the U. S.","cap":"Different data, different story: United Van Lines’ annual movers study ranked Oregon first in the country for inbound moves at 64.5%, up from eighth the year before. The Census counts everyone; the movers study counts households that hired a truck. The people who choose Oregon on purpose are still choosing it.\nSource: United Van Lines 49th National Movers Study, 2026.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Who’s moving · Oregon","head":"64.5%","wm":false,"layout":"stat","num":"64.5%","sub":"Of Oregon household moves were inbound, No. 1 in the U. S."},{"id":"mg-04","sec":"Who's moving","cat":"Who's moving","title":"1.5% · Idaho's projected annual growth through 2034","cap":"Idaho’s Department of Labor projects the state’s population to grow 1.5% a year through 2034, roughly triple the national pace. About nine in ten of Idaho’s growth since 2020 has come from migration, much of it from Washington, Oregon, and California. Boise and the Treasure Valley are where that lands.\nSource: Idaho Labor Market Information, population projections, 2026.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Who’s moving · Idaho","head":"1.5%","wm":false,"layout":"stat","num":"1.5%","sub":"Idaho's projected annual growth through 2034"},{"id":"mg-05","sec":"Who's moving","cat":"Who's moving","title":"Idaho is a top-two state for domestic in-migration.","cap":"Census data for July 2024 to July 2025 ranks Idaho second in the country for net domestic migration as a share of population, behind only South Carolina. Washington and Oregon sat in the middle of the pack. The Northwest’s growth is moving east of the Cascades.\nSource: U. S. Census Bureau Vintage 2025 estimates, January 2026.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Who’s moving · Idaho","head":"Idaho is a top-two state for domestic in-migration.","wm":false},{"id":"mg-06","sec":"Who's moving","cat":"Who's moving","title":"56% · Ridgefield's population growth, 2020 to 2025","cap":"Ridgefield went from about 10,400 people in 2020 to more than 16,100 in 2025, with a young population and a high homeownership rate. It’s the clearest case in the Northwest of growth moving outward from a metro, north along I-5, toward newer homes and more space.\nSource: U. S. Census Bureau, reported August 2026.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Who’s moving · Clark County","head":"56%","wm":false,"layout":"stat","num":"56%","sub":"Ridgefield's population growth, 2020 to 2025"},{"id":"mg-07","sec":"Who's moving","cat":"Who's moving","title":"International migration fell by half. It changes every local forecast.","cap":"Net international migration to the U. S. dropped from 2.7 million to 1.3 million between the 2024 and 2025 estimate periods, and is projected lower again for 2026. National growth slowed to half a percent. In the Northwest that means the next decade’s demand comes from people already here choosing where to live, not from new arrivals.\nSource: U. S. Census Bureau, January 2026.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Who’s moving · National","head":"International migration fell by half. It changes every local forecast.","wm":false},{"id":"mg-08","sec":"Who's moving","cat":"Who's moving","title":"A university that refills the city every fall.","cap":"The University of Oregon enrolled more than 24,000 students in fall 2025, and Eugene’s population sits near 178,600. Moving-search data forecasts more inbound than outbound moves for 2026. University demand is the steadiest engine in the state’s housing market.\nSource: University of Oregon; U. S. Census Bureau; moveBuddha, 2026.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Who’s moving · Eugene","head":"A university that refills the city every fall.","wm":false},{"id":"mg-09","sec":"Who's moving","cat":"Who's moving","title":"Slower growth is a sellers’ problem and a buyers’ opening.","cap":"When a state adds 8,000 people instead of 80,000, listings don’t get bailed out by new arrivals. Preparation and price do the work. Buyers who are ready get more negotiating room and less competition. Both sides need the same thing: an agent reading the local number, not the national headline.\nAsk me what migration looks like on your street.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Who’s moving · What it means","head":"Slower growth is a sellers’ problem and a buyers’ opening.","wm":false},{"id":"mg-10","sec":"Who's moving","cat":"Who's moving","title":"Growth moved east. So should the map in your head.","cap":"Idaho and the Treasure Valley, Clark County’s I-5 corridor, Bend and Redmond, Spokane and Coeur d’Alene: the Northwest’s population growth of the 2020s is inland and outward. Portland and Seattle stay the job centers; the housing demand keeps spreading. Works is in all of it.\nSix offices, three states, twenty-two markets. Find your Works agent.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Who’s moving · What it means","head":"Growth moved east. So should the map in your head.","wm":false},{"id":"ai-01","sec":"Coaching","cat":"Works AI coach","title":"An AI coach trained on 500 hours of Works.","cap":"Every Works workshop, the sales manual, the coaching playbook, the Zillow certification: 500-plus hours of Works education loaded into the AI coach inside Agent OS. Ask it how to handle a low appraisal and you get the Works answer, the one your coach would give, at 11pm.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"The Works AI coach","head":"An AI coach trained on 500 hours of Works.","wm":false},{"id":"ai-02","sec":"Coaching","cat":"Works AI coach","title":"It listens, then it teaches.","cap":"Two halves. Shilo records and scores real client calls, then turns them into notes for you and your coach. The assistant answers questions and runs roleplay from the same Works knowledge. The call is the lesson; the library is the teacher.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"The Works AI coach","head":"It listens, then it teaches.","wm":false},{"id":"ai-03","sec":"Coaching","cat":"Works AI coach","title":"This is Works IP, not a generic bot.","cap":"Most brokerage AI is a chatbot with a logo. Ours is loaded with what Works actually teaches, in the words of the people who teach it. The vendor is Shilo. The intelligence is ours, and it gets smarter every time a workshop is recorded.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"The Works AI coach","head":"This is Works IP, not a generic bot.","wm":false},{"id":"ai-04","sec":"Coaching","cat":"Works AI coach","title":"Practice the listing appointment ten times before the real one.","cap":"Roleplay runs on the Works playbook. The price objection, the rate question, the seller who wants $50,000 more than the comps. Run it until it’s boring. Then the real one isn’t your first try.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"The Works AI coach","head":"Practice the listing appointment ten times before the real one.","wm":false},{"id":"ai-05","sec":"Coaching","cat":"Works AI coach","title":"Ask it before you ask a coach. Ask a coach before you guess.","cap":"Contract question at 9pm, a form you haven’t used, what the manual says about earnest money: the AI coach answers from the Works library in seconds. When it’s judgment, not knowledge, your coach is a text away. Nobody here guesses alone.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"The Works AI coach","head":"Ask it before you ask a coach. Ask a coach before you guess.","wm":false},{"id":"ai-06","sec":"Coaching","cat":"Works AI coach","title":"1,357 calls in 90 days. Every one a lesson.","cap":"That’s how many real client conversations Shilo read and scored this quarter. Under half of calls are routed through it so far. Route yours: the fastest improvement in the brokerage is also the easiest.\nSource: Shilo, June to September 2026.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"The Works AI coach","head":"1,357 calls in 90 days. Every one a lesson.","wm":false},{"id":"st-07","sec":"Why Works","cat":"Save time, scale, rely","title":"Every client gets the same experience. That’s the manual.","cap":"A clear number before we shop. Real data on every street. Seven levers on every offer. Inspections managed to the day. Signing with your agent beside you. Whether it’s your first Works agent or your fourth, the standard doesn’t change.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Rely","head":"Every client gets the same experience. That’s the manual.","wm":false},{"id":"st-08","sec":"Why Works","cat":"Save time, scale, rely","title":"Consistent because it’s written down.","cap":"Works wrote the manual so the client experience doesn’t depend on who’s in the room or how their week went. Same steps, same timelines, same follow-through. Reliability is a process, and the process is the brand.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Rely","head":"Consistent because it’s written down.","wm":false},{"id":"st-09","sec":"Why Works","cat":"Save time, scale, rely","title":"Reliable later is the whole point.","cap":"Anyone can be good during the transaction. Works is built for after: the annual home review, the contractor who calls back, the neighbor who’s thinking of selling, the friend who needs an agent in Boise. A resource for life is a promise about later, kept now.","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Rely","head":"Reliable later is the whole point.","wm":false},{"id":"tsr-01","sec":"Why Works","cat":"Save time, scale, rely","title":"A third of your week, given back.","cap":"Transaction coordination, listing coordination, compliance, photography, signage, the social post on every pending. The average agent loses 30 to 40% of the week to work that isn’t client-facing. Works absorbs it so the time goes to the client, or to the next one.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Save time","head":"A third of your week, given back.","wm":false},{"id":"tsr-02","sec":"Why Works","cat":"Save time, scale, rely","title":"The brief does the reading. You do the calling.","cap":"Every morning Agent OS reads your pipeline, your calendar, and your goals and names the three things that matter today. No tabs, no spreadsheet, no guessing which lead went cold. Ten minutes, then the phone.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Save time","head":"The brief does the reading. You do the calling.","wm":false},{"id":"tsr-03","sec":"Why Works","cat":"Save time, scale, rely","title":"One login. Every caption already written.","cap":"This library, the templates, the bios, the emails, the scripts, all with your name in them. The work of showing up online is done; you edit and press post. That’s an hour a week back before the first showing.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Save time","head":"One login. Every caption already written.","wm":false},{"id":"tsr-04","sec":"Why Works","cat":"Save time, scale, rely","title":"The same day, more clients in it.","cap":"The goal for Agent OS is more transactions per agent without a team build-out. Not more hours. Better information at 6:30, coaching from your real calls, a pipeline that fills itself, and a team behind the file. That’s how one agent scales without becoming a manager.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Scale","head":"The same day, more clients in it.","wm":false},{"id":"tsr-05","sec":"Why Works","cat":"Save time, scale, rely","title":"Scale is a system, not a personality.","cap":"Top producers used to be built on stamina. At Works they’re built on the loop: demand from Zillow, memory in Follow Up Boss, the morning brief, coaching, the close, and the data coming back around. The system carries the volume so the agent carries the relationship.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Scale","head":"Scale is a system, not a personality.","wm":false},{"id":"tsr-06","sec":"Why Works","cat":"Save time, scale, rely","title":"Your database is the business. We help you work all of it.","cap":"Buyer 1, 2, and 3. Past clients on an annual cadence. The sphere on a monthly note. Agent OS keeps the whole book in motion, so the referral that arrives in March was set up by a text in September.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Scale","head":"Your database is the business. We help you work all of it.","wm":false},{"id":"ch-03","sec":"Charts","cat":"Charts","title":"Thirteen shoppers per listing here. Five and a half nationally.","cap":"Zillow counts an average of 5.5 shoppers per listing nationally and up to 13 in parts of the Northwest and West Coast. That’s the demand behind a well-priced Northwest home.\nSource: Zillow Research, 2026.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Zillow Research · Shoppers per listing","head":"Thirteen shoppers per listing here. Five and a half nationally.","wm":false,"layout":"chart","chart":{"type":"bars","bars":[["Northwest, some markets",13,"13"],["U.S. average",5.5,"5.5"]],"note":"Shoppers for every one listing on Zillow"}},{"id":"ch-04","sec":"Charts","cat":"Charts","title":"New listings fall 72% from May to December.","cap":"Oregon new listings peak in May and fall by nearly three quarters by December. A home listed this fall competes with a fraction of the spring inventory.\nSource: Courted, RMLS, September 2026.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Courted · RMLS · Oregon","head":"New listings fall 72% from May to December.","wm":false,"layout":"chart","chart":{"type":"donut","pct":72,"val":"72%","note":"Drop in new listings from May to December. Fall sellers compete with fewer homes."}},{"id":"ch-05","sec":"Charts","cat":"Charts","title":"58% of renters considered buying.","cap":"More than half of recent renters looked at buying before their last lease. The ones who buy well got a clear number early.\nSource: Zillow Consumer Housing Trends Report.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Zillow Consumer Housing Trends","head":"58% of renters considered buying.","wm":false,"layout":"chart","chart":{"type":"donut","pct":58,"val":"58%","note":"Of recent renters considered buying before they signed."}},{"id":"ch-06","sec":"Charts","cat":"Charts","title":"Rent takes 27.2% of income, the lowest since 2021.","cap":"Incomes grew faster than rents in 37 of the 50 biggest markets. Renting is cheaper than it was; owning still builds the equity.\nSource: Zillow Research.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Zillow Research · Rent affordability","head":"Rent takes 27.2% of income, the lowest since 2021.","wm":false,"layout":"chart","chart":{"type":"donut","pct":27.2,"val":"27.2%","note":"Of income for the typical U.S. rent, the lowest share since 2021."}},{"id":"ch-07","sec":"Charts","cat":"Charts","title":"Showcase is capped at one in ten listings.","cap":"Zillow limits Showcase to 10% of listings per market. Works lists with Showcase: interactive floor plans, 3D tours, room-by-room photos, and 75% more views.\nSource: Zillow.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Zillow Showcase","head":"Showcase is capped at one in ten listings.","wm":false,"layout":"chart","chart":{"type":"donut","pct":10,"val":"1 in 10","note":"Zillow caps Showcase at ten percent of listings in any market. Works lists with Showcase."}},{"id":"ch-08","asof":"September 2026","sec":"Charts","cat":"Charts","title":"A third of the week, given back.","cap":"TC, listing coordination, compliance, photography, signage, social posts on every pending. Works absorbs it so the time goes to clients.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Works · The agent's week","head":"A third of the week, given back.","wm":false,"layout":"chart","chart":{"type":"donut","pct":35,"val":"30 to 40%","note":"Of the average agent's week goes to work that isn't client-facing. Works absorbs it."}},{"id":"ch-09","sec":"Charts","cat":"Charts","title":"Ridgefield grew 56% in five years.","cap":"From about 10,400 people in 2020 to more than 16,100 in 2025, with a high homeownership rate. Growth moving outward from a metro, north along I-5.\nSource: U. S. Census Bureau, 2026.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"U.S. Census · Ridgefield, WA","head":"Ridgefield grew 56% in five years.","wm":false,"layout":"chart","chart":{"type":"donut","pct":56,"val":"56%","note":"Population growth 2020 to 2025. 10,400 to 16,100."}},{"id":"ch-10","sec":"Charts","cat":"Charts","title":"Short video is 78% of engagement.","cap":"Fifteen to sixty seconds, vertical, phone in hand. Three a week beats a burst of ten. The scripts are in this library.\nSource: industry reporting, 2026.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Real estate social, 2026","head":"Short video is 78% of engagement.","wm":false,"layout":"chart","chart":{"type":"donut","pct":78,"val":"78%","note":"Of real estate social engagement comes from short-form video."}},{"id":"ch-12","sec":"Charts","cat":"Charts","title":"Oregon: No. 1 inbound state for household moves.","cap":"United Van Lines ranked Oregon first for inbound moves at 64.5%. The people who choose Oregon on purpose are still choosing it.\nSource: United Van Lines 49th National Movers Study, 2026.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"United Van Lines · 2025 moves","head":"Oregon: No. 1 inbound state for household moves.","wm":false,"layout":"chart","chart":{"type":"donut","pct":64.5,"val":"64.5%","note":"Of Oregon household moves were inbound, No. 1 in the U.S."}},{"id":"ic-01","sec":"Coaching","cat":"I'm a coach","title":"I sell, and I coach. In that order.","cap":"First person. Works coaches are producing agents. I wrote an offer this week, lost one last week, and I’ll tell you both stories. What I teach isn’t theory. It’s the file I’m in right now.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"I’m a Works coach","head":"I sell, and I coach. In that order.","wm":false},{"id":"ic-02","sec":"Coaching","cat":"I'm a coach","title":"Your first five, with me beside you.","cap":"First person. Every new agent gets a coach through their first five transactions. That’s me at 9pm on a contract question, in the room for the listing run-through, on the phone before the inspection call you don’t want to make. After five, I’m still here; the requirement just lifts.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"I’m a Works coach","head":"Your first five, with me beside you.","wm":false},{"id":"ic-03","sec":"Coaching","cat":"I'm a coach","title":"I read your actual calls.","cap":"First person. Shilo records and scores the conversation. I read what you said, not a summary. The note is specific: the pause after the ask, the objection you talked past, the moment you had it and let it go. That’s coaching.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"I’m a Works coach","head":"I read your actual calls.","wm":false},{"id":"ic-04","sec":"Coaching","cat":"I'm a coach","title":"My filter for every hour: will this lead to a real estate conversation?","cap":"First person. If you don’t have a house to sell today, spend today putting yourself in position to sell one tomorrow. Calls, open houses, the neighbor preview, the annual check-in. I’ll help you build the week; you’ll run it.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"I’m a Works coach","head":"My filter for every hour: will this lead to a real estate conversation?","wm":false},{"id":"ic-05","sec":"Coaching","cat":"I'm a coach","title":"I coach the numbers you can already see.","cap":"First person. Your dashboard is yours: pipeline, conversion, commission, Zillow performance, live. My job isn’t to hold the report. It’s to read it with you on Friday so you walk into Tuesday knowing the next move.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"I’m a Works coach","head":"I coach the numbers you can already see.","wm":false},{"id":"ic-06","sec":"Coaching","cat":"I'm a coach","title":"Practice with me before it counts.","cap":"First person. Roleplay the listing appointment, the price reduction, the rate objection. Ten times if you want. The reps are free and so are the mistakes. Then the real one isn’t your first try.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"I’m a Works coach","head":"Practice with me before it counts.","wm":false},{"id":"vc-01","sec":"Coaching","cat":"Value of a coach","title":"A coach reads the report so you don’t guess.","cap":"Shilo scores the calls, the dashboard shows the pipeline, the LMS holds the training. A coach turns all of it into one sentence: here’s the next thing. That’s the difference between having data and using it.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"What a Works coach does","head":"A coach reads the report so you don’t guess.","wm":false},{"id":"vc-02","sec":"Coaching","cat":"Value of a coach","title":"The listing appointment run-through.","cap":"Before your first listing appointment, your coach walks the whole thing with you: the tour, the sit-down, the price range, the fees, the marketing, the close. You show up like it’s your twentieth. Because you’ve done it, with them.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"What a Works coach does","head":"The listing appointment run-through.","wm":false},{"id":"vc-03","sec":"Coaching","cat":"Value of a coach","title":"The call you don’t want to make.","cap":"The low appraisal. The inspection that found the sewer line. The client who’s going quiet. Your coach has made that call fifty times. They’ll script it with you, or sit beside you while you make it.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"What a Works coach does","head":"The call you don’t want to make.","wm":false},{"id":"vc-04","sec":"Coaching","cat":"Value of a coach","title":"Eight-plus hours a week, and it’s recorded.","cap":"Wake Up and Win every morning, the brokerage meeting Tuesday, workshops through Thursday. Every session recorded to the library. Missed one? It’s there. Your coach knows which ones you need.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"What a Works coach does","head":"Eight-plus hours a week, and it’s recorded.","wm":false},{"id":"wt-01","sec":"Why Works","cat":"Welcome to Works","title":"Welcome to Works, [first name].","cap":"You’re in. Here’s the first week: certification in the LMS, Zillow Academy, your coach pairing, Wake Up and Win at 8:30 every morning. Your desk is any office. Your content library has your name on it. Your first Tuesday meeting is [date]. We’re glad you’re here.","plat":"Internal · IG story","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Welcome to Works","head":"Welcome to Works, [first name].","wm":false},{"id":"wt-02","sec":"Why Works","cat":"Welcome to Works","title":"Please welcome [name] to Works [office].","cap":"[Name] joins us in [office], [one line: years, market, what they’re known for]. [First name], your coach is [title]; your first five start now. Everyone else: say hello Tuesday.","plat":"IG + LinkedIn · brokerage account","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Welcome to Works","head":"Please welcome [name] to Works [office].","wm":false},{"id":"wt-03","sec":"Why Works","cat":"Welcome to Works","title":"New to Works? Three things this week.","cap":"Pick your name in the content library and post your Meet card. Confirm your Zillow profile. Show up at 8:30 tomorrow. Everything else your coach will hand you in order.","plat":"Internal","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Welcome to Works","head":"New to Works? Three things this week.","wm":false},{"id":"wt-04","sec":"Why Works","cat":"Welcome to Works","title":"Welcome to the Works family. Now go meet the neighbors.","cap":"Post your Meet card, then the My Agent card. Text ten people you know that you’re at Works and what that means for them: one agent, real numbers, a resource for life. Your first referral is usually in that ten.","plat":"Internal","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Welcome to Works","head":"Welcome to the Works family. Now go meet the neighbors.","wm":false},{"id":"wk-00","sec":"Coaching","cat":"Workshops","title":"Eight sessions. Every week. All recorded.","cap":"Wake Up and Win, Monday to Friday, 8:30. Forms, Monday 10. Brokerage meeting, Tuesday 9. CE workshop, Tuesday 10. Strategic agent workshop, Wednesday 9. TC workshop, Wednesday 10, twice a month. Zillow education, Thursday 9. Tech, Thursday 10. Live, virtual, in the library the same day.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"The Works Week","head":"Eight sessions. Every week. All recorded.","wm":false},{"id":"wk-01","sec":"Coaching","cat":"Workshops","title":"Fifteen minutes that set the day.","cap":"The brief, the one call that matters, the mindset. Every office on one screen before the first showing. Value: the difference between a day that happens to you and a day you run.\n“If you don’t have a house to sell today, spend today putting yourself in position to sell one tomorrow.”","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Wake Up and Win · daily 8:30","head":"Fifteen minutes that set the day.","wm":false},{"id":"wk-02","sec":"Coaching","cat":"Workshops","title":"The contract, clause by clause.","cap":"Purchase and sale agreements, addenda, repair requests, disclosures, the listing agreement. Which box, which date, which signature, and why. Value: fewer TC corrections, fewer 9pm questions, cleaner files.\n“The most common real estate lawsuits are about disclosures. Read every line.”","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Forms · Monday 10","head":"The contract, clause by clause.","wm":false},{"id":"wk-03","sec":"Coaching","cat":"Workshops","title":"Wins, numbers, one teaching moment.","cap":"Every office, every week: what closed, what the market did, one real deal broken down, and the room. Value: culture happens out loud here, and the library keeps it.\n“I don’t broker in information. Anyone can do that. I broker in answers.” Said by a Works agent, in this meeting.","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Brokerage meeting · Tuesday 9","head":"Wins, numbers, one teaching moment.","wm":false},{"id":"wk-04","sec":"Coaching","cat":"Workshops","title":"Continuing education that counts twice.","cap":"State-required hours, taught on real Works files instead of a slide deck. Value: your license stays current and your practice gets sharper in the same hour.\n“A service mindset and constant contact over time equals clients for life.”","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"CE workshop · Tuesday 10","head":"Continuing education that counts twice.","wm":false},{"id":"wk-05","sec":"Coaching","cat":"Workshops","title":"The business, not just the deal.","cap":"Pipeline math, database work, the annual client cadence, pricing conversations, the listing appointment run-through. Value: this is where a producing agent becomes a durable business.\n“Ask questions, listen, and repeat. It’s really the listening appointment.”","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Strategic agent workshop","head":"The business, not just the deal.","wm":false},{"id":"wk-06","sec":"Coaching","cat":"Workshops","title":"How the file actually moves.","cap":"What the transaction coordinator needs from you, when, and why. Timelines, earnest money, inspection scheduling, clear to close. Value: a third of your week back, because you stop doing their job badly and they stop chasing you.\n“The TC is here to support you, but they can’t read minds.”","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"TC workshop · Wednesdays","head":"How the file actually moves.","wm":false},{"id":"wk-07","sec":"Coaching","cat":"Workshops","title":"Earning the pipeline, every week.","cap":"Speed to lead, the connection call, Showcase, Zillow Home Loans, the standards that keep Works Preferred. Value: certification is the price of the pipeline; this is where you keep it.\n“Whoever has the leads wins.”","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Zillow education · Thursday 9","head":"Earning the pipeline, every week.","wm":false},{"id":"wk-08","sec":"Coaching","cat":"Workshops","title":"One login, and what’s new in it.","cap":"Agent OS, Follow Up Boss, BoldTrail, Cloud CMA, the AI coach, this content library. What shipped this week and how to use it Monday. Value: the platform gets better weekly; this is how you keep up without reading release notes.\n“We ship, you use it Monday, we hear about it Tuesday, we fix it Wednesday.”","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Tech · Thursday 10","head":"One login, and what’s new in it.","wm":false},{"id":"zh-01","sec":"My Agent","cat":"Zillow how-to","title":"Add me as your agent on Zillow. Three taps.","cap":"1. Open my Zillow profile: [Zillow link].\n2. Tap the button to add me as your agent, then confirm.\n3. That’s it. Every home you save, every tour you request, every question you ask on Zillow comes to me.\nNo strangers, no handoffs. One person who knows your search.","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"How to · Zillow","head":"Add me as your agent on Zillow. Three taps.","wm":false},{"id":"zh-02","sec":"My Agent","cat":"Zillow how-to","title":"Set up your search on Zillow in two minutes.","cap":"Open Zillow, set your area, price, beds, and baths, then tap Save search. Turn on instant alerts. Because I’m your agent, I see what you save and what you ask about, and I can tell you what the numbers mean on that street before you tour.\nNeed a hand? Text me and we’ll set it up together.","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"How to · Zillow","head":"Set up your search on Zillow in two minutes.","wm":false},{"id":"zh-03","sec":"My Agent","cat":"Zillow how-to","title":"Why confirming me matters, even if you’re a year out.","cap":"Zillow routes saved homes and tour requests to the agent you’ve confirmed. If you haven’t confirmed one, they go to whoever is available. Confirm me now and the relationship is in place for the day you’re ready, with the numbers, the lender, and the team behind me already set.","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"How to · Zillow","head":"Why confirming me matters, even if you’re a year out.","wm":false},{"id":"zh-04","sec":"My Agent","cat":"Zillow how-to","title":"Requesting a tour? Do it from the listing, and it comes to me.","cap":"Tap Request a tour on any listing, pick your times, send. As your confirmed agent I get it instantly and I’ll have the door open. That’s the whole point of having your agent on Zillow: the app is the front door, I’m the one who answers it.","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"How to · Zillow","head":"Requesting a tour? Do it from the listing, and it comes to me.","wm":false},{"id":"zh-05","sec":"My Agent","cat":"Zillow how-to","title":"My Zillow profile is my resume. Read it.","cap":"Every review on it is from a real client, every sale is on the record. Works agents have 2,450 five-star reviews between them, and mine are there with my name on them. Read them, then tap to add me as your agent.\n[Zillow link]","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"How to · Zillow","head":"My Zillow profile is my resume. Read it.","wm":false},{"id":"zh-06","sec":"My Agent","cat":"Zillow how-to","title":"The Works Zillow profile: 300 agents, one standard.","cap":"Find the Works Real Estate profile on Zillow, then find me. Same team behind every agent: coordination, media, Showcase listings, and a lender who answers. Confirm me and you get all of it.\n[Zillow link]","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"How to · Zillow","head":"The Works Zillow profile: 300 agents, one standard.","wm":false},{"id":"zs-01","sec":"My Agent","cat":"Total success · agent voice","title":"Here’s how Works and Zillow work together for you.","cap":"First person. Zillow is where you search. Works is the team behind me when you’re ready. Confirm me on Zillow and your search, your tours, your questions come to one person. Then a lender who answers on weekends, a transaction team, Showcase for when you sell, and an agent who is still yours after closing. That’s the whole system, and it starts with one tap.","plat":"IG + LinkedIn + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"In my own words","head":"Here’s how Works and Zillow work together for you.","wm":false},{"id":"zs-02","sec":"My Agent","cat":"Total success · agent voice","title":"What I actually do for you, start to finish.","cap":"First person. A clear number before we shop. Real data on every street. The call to the listing agent before we write. Seven levers on every offer. Inspections managed to the day, the report read line by line with you. Signing with me beside you. Keys, then an annual check-in every year after. Confirm me on Zillow and it all starts.","plat":"IG + LinkedIn + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"In my own words","head":"What I actually do for you, start to finish.","wm":false},{"id":"zs-03","sec":"My Agent","cat":"Total success · agent voice","title":"Why I’m at Works, in one paragraph.","cap":"First person. Because the tools don’t fight me, the coaching is real, the Zillow pipeline is live, and a team runs the paperwork so I can run the relationship. That’s not a brokerage pitch; it’s why your experience with me is consistent from the first text to the keys. Confirm me on Zillow, and let’s start.","plat":"IG + LinkedIn + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"In my own words","head":"Why I’m at Works, in one paragraph.","wm":false},{"id":"zp-01","sec":"Coaching","cat":"Your profiles","title":"A complete Zillow profile, in seven lines.","cap":"1. Works headshot, face fills the circle. 2. Bio in first person, the template is under Templates. 3. Every service area you actually work. 4. Claim every past sale you can. 5. Ask every closed client for a review; the request texts are here. 6. Add your Works team affiliation. 7. Check it monthly. This is the profile My Agent runs on, so it’s the one that matters most.","plat":"Internal","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Your Zillow profile · checklist","head":"A complete Zillow profile, in seven lines.","wm":false},{"id":"zp-02","sec":"Coaching","cat":"Your profiles","title":"Reviews are the profile.","cap":"Ten reviews beats a paragraph. Ask on closing day and again at thirty days, with the two texts under Templates. Never incentivize, never edit, never post one without permission. Works agents hold 2,450 five-star reviews between them; yours should be on your name.","plat":"Internal","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Your Zillow profile · reviews","head":"Reviews are the profile.","wm":false},{"id":"gp-01","sec":"Coaching","cat":"Your profiles","title":"Own the search for your own name.","cap":"Create a Google Business Profile as an individual agent under Works Real Estate. Category: Real Estate Agent. Service areas: your markets. Description: the Google template. Phone, email, Zillow link. Verify it. This is what shows when someone types your name; make sure it’s you.","plat":"Internal","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Google Business Profile · setup","head":"Own the search for your own name.","wm":false},{"id":"gp-02","sec":"Coaching","cat":"Your profiles","title":"Photos monthly, posts weekly, reviews always.","cap":"Google ranks profiles that move. Add a photo a month, post a card from this library once a week as a Google post, and ask for Google reviews alongside Zillow ones. Three habits, ten minutes, and your name outranks the portals for people who already know you.","plat":"Internal","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Google Business Profile · upkeep","head":"Photos monthly, posts weekly, reviews always.","wm":false},{"id":"gp-03","sec":"Coaching","cat":"Your profiles","title":"Same photo, same name, same link, everywhere.","cap":"Zillow, Google, Instagram, Facebook, LinkedIn: one headshot, one name format, one Zillow link. Consistency is what makes you findable across all of them, and it’s what makes a client trust that the person on the listing is the person at the door.","plat":"Internal","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Your profiles · one standard","head":"Same photo, same name, same link, everywhere.","wm":false},{"id":"fm-01","sec":"My Agent","cat":"Find me","title":"Search my name on Google. That’s me.","cap":"My Google profile has my photo, my markets, my reviews, and one link: my Zillow profile, where you can add me as your agent in three taps. If the name and the face match, you found the right one.\n[Google link] · [Zillow link]","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Find me","head":"Search my name on Google. That’s me.","wm":false},{"id":"fm-02","sec":"My Agent","cat":"Find me","title":"Two places to find me, one place to connect.","cap":"Google for who I am. Zillow for how to work with me: tap to add me as your agent, confirm the message Zillow sends, and every saved home, tour request, and question comes to me. Both are on my profile; both take a minute.\n[Google link] · [Zillow link]","plat":"IG + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Find me","head":"Two places to find me, one place to connect.","wm":false},{"id":"hw-01","sec":"My Agent","cat":"How I work","title":"Text me first. I answer.","cap":"Here’s how it goes with me. Text or call, I reply the same day, usually the same hour. We meet once, in person or on a call, and I listen more than I talk. Then you get one point of contact from the first showing to the keys, and after.\nNo handoffs, no assistant you didn’t meet. Me.\nSearching on Zillow? Add me as your agent. [Zillow link]","plat":"","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"How to work with me","head":"Text me first. I answer.","wm":false},{"id":"hw-02","sec":"My Agent","cat":"How I work","title":"Because I tell them the truth about the house.","cap":"Clients work with me because I say what I see: the roof, the price, the neighbor’s fence, the offer that isn’t worth writing. I’d rather lose a sale than let you buy the wrong home. That honesty is why they call me back for the second one, and send their friends.\nAsk me for a name to call. I’ll give you three.\nSearching on Zillow? Add me as your agent. [Zillow link]","plat":"","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Why clients work with me","head":"Because I tell them the truth about the house.","wm":false},{"id":"hw-03","sec":"My Agent","cat":"How I work","title":"Systems, not luck.","cap":"Every client I’ve ever worked with lives in one place, BoldTrail, so nothing gets lost and nobody gets forgotten. My market read comes from Courted, updated every week, not a headline from last spring. When a tour request comes in on Zillow, Shilo, our AI assistant, checks it and gets it to me in seconds. And Agent OS, built by Works, runs the checklist behind every transaction.\nThat’s how one agent gives you a whole team’s attention.\nSearching on Zillow? Add me as your agent. [Zillow link]","plat":"","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"How I run my business","head":"Systems, not luck.","wm":false},{"id":"hw-04","sec":"My Agent","cat":"How I work","title":"Buying, selling, and the ten years after.","cap":"Buying: a real search set up on Zillow with me on it, tours on your schedule, a lender who calls back, and a plan for the offer before we need one.\nSelling: pricing from live data, a Zillow Showcase listing that gets seen, and a negotiation I’ve run a hundred times.\nAfter: I stay. Equity check-ins, a contractor who shows up, the neighbor thinking of selling. Your agent for the decade, not the deal.\nSearching on Zillow? Add me as your agent. [Zillow link]","plat":"","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"How I can support you","head":"Buying, selling, and the ten years after.","wm":false},{"id":"hw-05","sec":"My Agent","cat":"How I work","title":"One agent. A whole staff behind the door.","cap":"When you work with me, you get Works. A transaction coordinator who tracks every deadline. A marketing team that makes your listing look the way it should. Agent services for the paperwork. A coach I meet with weekly. And a leadership team that’s been doing this in the Northwest for fifteen years.\nYou’ll only ever have to call one number. Mine.\nSearching on Zillow? Add me as your agent. [Zillow link]","plat":"","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"The team behind me","head":"One agent. A whole staff behind the door.","wm":false},{"id":"hw-06","sec":"My Agent","cat":"How I work","title":"Hours back. Spent on you.","cap":"Shilo answers the first call in seconds. Agent OS runs the checklist. Courted does the research. Works handles the paperwork. That’s twenty hours a month I don’t spend on admin.\nI spend them at your showing, on your inspection, on the phone with the other agent at 9 pm. Technology so the human can be in the room.\nSearching on Zillow? Add me as your agent. [Zillow link]","plat":"","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Time saved","head":"Hours back. Spent on you.","wm":false},{"id":"hw-07","sec":"My Agent","cat":"How I work","title":"Zillow sends its buyers to a Works agent.","cap":"Works is a Zillow partner in the Northwest. That means when a buyer clicks a home on Zillow, the agent who answers can be me, live, on the spot. It’s the gold standard for meeting buyers, and Works earned it by supporting the most productive agents in Oregon, Washington, and Idaho.\nSearching on Zillow? Add me as your agent and every request comes straight to me. [Zillow link]","plat":"","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Works × Zillow","head":"Zillow sends its buyers to a Works agent.","wm":false},{"id":"hw-08","sec":"My Agent","cat":"How I work","title":"A brokerage built to support the most productive agents.","cap":"That’s the whole idea behind Works: give the agents who do the most work the most support. Zillow’s buyers, an AI assistant, a coach, a staff, offices in six cities, and technology we built ourselves.\nI chose Works because my clients get all of it, through me.\nSearching on Zillow? Add me as your agent. [Zillow link]","plat":"","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Works, in one line","head":"A brokerage built to support the most productive agents.","wm":false},{"id":"stat-01","sec":"Listings","cat":"Listing status","title":"It’s official. Under contract.","cap":"Confirming what the sign already says: [address] is under contract as of today. To my clients, thank you for trusting me with this one. To the neighbors, if you’ve wondered what your home is worth now, I’ll tell you, no strings.\n[your name] · Works Real Estate\nSearching on Zillow? Add me as your agent. [Zillow link]","plat":"","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Confirming","head":"It’s official. Under contract.","wm":false},{"id":"stat-02","sec":"Listings","cat":"Listing status","title":"Just listed.","cap":"Just listed: [address], [beds] bed, [baths] bath, [sqft] sq ft, in [neighborhood]. [One true sentence about the best thing in the house.] Showings start [day]. Open house [day, time].\nWant the link before it hits your feed? Comment LINK.\n[your name] · Works Real Estate\nSearching on Zillow? Add me as your agent. [Zillow link]","plat":"","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"New listing","head":"Just listed.","wm":false},{"id":"stat-03","sec":"Listings","cat":"Listing status","title":"Pending. The plan worked.","cap":"[Address] went pending in [days] days with [number] offers. The plan: price from live data, a Zillow Showcase listing, one open house, and a negotiation that stayed calm. If you’re thinking about selling this fall, the market is still moving for homes that are priced right and shown well.\n[your name] · Works Real Estate\nSearching on Zillow? Add me as your agent. [Zillow link]","plat":"","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Pending","head":"Pending. The plan worked.","wm":false},{"id":"stat-04","sec":"Why Works","cat":"Welcome to Works","title":"I’ve joined Works Real Estate.","cap":"Some news: I’ve joined Works Real Estate. Same me, same phone number, a bigger team behind me: Zillow’s buyers, an AI assistant that answers in seconds, a coach, a staff, and technology built in-house.\nFor my clients, nothing changes except what I can do for you. For everyone else, come see the new office.\nSearching on Zillow? Add me as your agent. [Zillow link]","plat":"","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Welcome to Works","head":"I’ve joined Works Real Estate.","wm":false},{"id":"hc-jan","sec":"Clients for life","cat":"Home care","title":"Frozen pipes cost more than a $10 cover.","cap":"January in the Northwest: a hard freeze or two, then rain. Disconnect hoses, cover the outdoor spigots, and know where your water shutoff is before you need it. If you’ll be away, leave the heat at 55.\nHomeowner? Save this. Client of mine? Text me if anything freezes, I know who to call.\nSearching on Zillow? Add me as your agent. [Zillow link]","plat":"IG + FB + text","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Home care · January","head":"Frozen pipes cost more than a $10 cover.","wm":false},{"id":"hc-feb","sec":"Clients for life","cat":"Home care","title":"Furnace filter, smoke alarms, tax file.","cap":"Two ten-minute jobs and one folder. Change the furnace filter, test every smoke and CO alarm, and start a folder for closing docs, improvements, and receipts. Your future tax return and your future sale both want it.\n[your name] · Works Real Estate\nSearching on Zillow? Add me as your agent. [Zillow link]","plat":"IG + FB + text","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Home care · February","head":"Furnace filter, smoke alarms, tax file.","wm":false},{"id":"hc-mar","sec":"Clients for life","cat":"Home care","title":"Moss is the Northwest roof tax.","cap":"By March the moss is back. Treat the roof, clear the gutters, and walk the property line after the winter wind: fences, gates, downed limbs. A roof that gets ten more years is the cheapest money you’ll ever save.\nWant a name for a roof treatment that doesn’t oversell? I have one.\nSearching on Zillow? Add me as your agent. [Zillow link]","plat":"IG + FB + text","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Home care · March","head":"Moss is the Northwest roof tax.","wm":false},{"id":"hc-apr","sec":"Clients for life","cat":"Home care","title":"Turn the irrigation on slowly.","cap":"April: irrigation back on, one zone at a time, and watch for the leak you didn’t have last fall. Prune before the growth spurt, seed the bare patches, and check the crawlspace vents are open again.\nBuying this spring? Ask me what to look for in a yard on a showing. It’s more than the lawn.\nSearching on Zillow? Add me as your agent. [Zillow link]","plat":"IG + FB + text","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Home care · April","head":"Turn the irrigation on slowly.","wm":false},{"id":"hc-may","sec":"Clients for life","cat":"Home care","title":"Pressure wash, then look closer.","cap":"May is the month the house tells you what winter did. Pressure wash the deck and walkways, then look: soft boards, peeling paint on the south side, gaps in the caulk around windows. Fix small now, not big in October.\n[your name] · Works Real Estate\nSearching on Zillow? Add me as your agent. [Zillow link]","plat":"IG + FB + text","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Home care · May","head":"Pressure wash, then look closer.","wm":false},{"id":"hc-jun","sec":"Clients for life","cat":"Home care","title":"Smoke season starts with a filter.","cap":"June: get ready for wildfire smoke before it arrives. A MERV 13 furnace filter or a box-fan filter, one room you can seal, and the AC serviced if you have it. Clear brush and gutters if you’re anywhere near trees.\nHomeowner tip, no strings. Share it with the neighbors.\nSearching on Zillow? Add me as your agent. [Zillow link]","plat":"IG + FB + text","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Home care · June","head":"Smoke season starts with a filter.","wm":false},{"id":"hc-jul","sec":"Clients for life","cat":"Home care","title":"Heat, water, and the west windows.","cap":"July: shade the west windows, run ceiling fans counterclockwise, and water deep in the early morning, not a little every evening. If you’re leaving on vacation, a $30 leak sensor under the water heater is the best trip insurance there is.\n[your name] · Works Real Estate\nSearching on Zillow? Add me as your agent. [Zillow link]","plat":"IG + FB + text","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Home care · July","head":"Heat, water, and the west windows.","wm":false},{"id":"hc-aug","sec":"Clients for life","cat":"Home care","title":"Defensible space is five feet.","cap":"August is fire season. The first five feet around the house: no bark dust against the siding, no dead plants, no firewood stacked on the deck. Screen the attic vents. If you’re in the wildland edge, this is the month it matters.\nQuestions about wildfire and home insurance in your area? I’ll tell you what I’m seeing.\nSearching on Zillow? Add me as your agent. [Zillow link]","plat":"IG + FB + text","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Home care · August","head":"Defensible space is five feet.","wm":false},{"id":"hc-sep","sec":"Clients for life","cat":"Home care","title":"The rain is coming. Check the roof first.","cap":"September: the last dry month. Walk the roof edge for lifted shingles and flashing, clean the gutters, extend the downspouts away from the foundation, and seal the driveway. October will not wait for you.\nThinking of selling next spring? September is when we plan it. Text me.\nSearching on Zillow? Add me as your agent. [Zillow link]","plat":"IG + FB + text","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Home care · September","head":"The rain is coming. Check the roof first.","wm":false},{"id":"hc-oct","sec":"Clients for life","cat":"Home care","title":"Leaves in the gutter, water in the basement.","cap":"October: gutters again, yes. Then furnace service, the chimney if you burn wood, and a test of the sump pump. Oregon property tax statements land this month: check the assessed value, and call me if it looks wrong. There’s an appeal window.\n[your name] · Works Real Estate\nSearching on Zillow? Add me as your agent. [Zillow link]","plat":"IG + FB + text","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Home care · October","head":"Leaves in the gutter, water in the basement.","wm":false},{"id":"hc-nov","sec":"Clients for life","cat":"Home care","title":"Hose bibs, crawlspace, emergency kit.","cap":"November: cover the hose bibs, close the crawlspace vents, and refresh the emergency kit: water, flashlight, batteries, a way to charge a phone. A wind storm takes out the power most years. Be the house with the lights on.\nHomeowner? Save this one.\nSearching on Zillow? Add me as your agent. [Zillow link]","plat":"IG + FB + text","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Home care · November","head":"Hose bibs, crawlspace, emergency kit.","wm":false},{"id":"hc-dec","sec":"Clients for life","cat":"Home care","title":"A twenty-minute insurance review.","cap":"December: pull up the homeowner’s policy. Does the coverage still match what it would cost to rebuild? Did you finish a basement, add a shop, buy a trailer? Twenty minutes with your agent, before the year turns.\nAnd from me: thank you for a year of trust. Here’s to the next one.\n[your name] · Works Real Estate\nSearching on Zillow? Add me as your agent. [Zillow link]","plat":"IG + FB + text","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Home care · December","head":"A twenty-minute insurance review.","wm":false},{"id":"hv-01","sec":"Clients for life","cat":"Home care","title":"What’s your home worth this year?","cap":"Once a year I send every past client a real read on their home: what sold on the street, what the equity looks like, what I’d do before selling and what I wouldn’t. Not an algorithm, a neighbor with data.\nWant yours? Reply with your address.\nSearching on Zillow? Add me as your agent. [Zillow link]","plat":"IG + FB + text","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Value check-in","head":"What’s your home worth this year?","wm":false},{"id":"hv-02","sec":"Clients for life","cat":"Home care","title":"Your tax statement is not your home’s value.","cap":"The assessed value on your tax statement and what your home would sell for are two different numbers, often far apart. If the assessment jumped and you think it’s wrong, there’s a window to appeal. I’ll pull the comps that support it, no charge.\n[your name] · Works Real Estate\nSearching on Zillow? Add me as your agent. [Zillow link]","plat":"IG + FB + text","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Property tax","head":"Your tax statement is not your home’s value.","wm":false},{"id":"hv-03","sec":"Clients for life","cat":"Home care","title":"Rates moved. Does that change anything for you?","cap":"When rates move, three questions: does a refinance pencil, does the equity make a move possible, and does waiting cost more than acting? I’ll run the numbers with a lender I trust, thirty minutes, no pitch.\n[your name] · Works Real Estate\nSearching on Zillow? Add me as your agent. [Zillow link]","plat":"IG + FB + text","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Rates","head":"Rates moved. Does that change anything for you?","wm":false},{"id":"hv-04","sec":"Clients for life","cat":"Home care","title":"Equity is the raise nobody announces.","cap":"If you bought a Northwest home five years ago, you have equity you haven’t looked at. It can fund the remodel, the second property, or the retirement plan. Ask me for the number and the options. Then decide slowly.\nSearching on Zillow? Add me as your agent. [Zillow link]","plat":"IG + FB + text","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Equity update","head":"Equity is the raise nobody announces.","wm":false},{"id":"hv-05","sec":"Clients for life","cat":"Home care","title":"My contractor list, yours for the asking.","cap":"Ten years of clients means a list of people who show up: plumber, electrician, roofer, painter, handyman, arborist. Past clients get it free, forever. That’s the job after the job.\nNeed a name? Text me the problem.\nSearching on Zillow? Add me as your agent. [Zillow link]","plat":"IG + FB + text","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Vendor list","head":"My contractor list, yours for the asking.","wm":false},{"id":"hv-06","sec":"Clients for life","cat":"Home care","title":"A $75 energy audit pays for itself by February.","cap":"Northwest utilities will audit your home for almost nothing and often rebate the fixes: insulation, a heat pump, windows. Ask me for the link for your utility. Lower bills, warmer house, higher resale.\nSearching on Zillow? Add me as your agent. [Zillow link]","plat":"IG + FB + text","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Energy","head":"A $75 energy audit pays for itself by February.","wm":false},{"id":"zc-01","sec":"My Agent","cat":"Zillow how-to","title":"Three steps. One minute. I’m your agent on every home.","cap":"1. Open my Zillow profile: [Zillow link]\n2. Tap the button to add me as your agent.\n3. Confirm the email or text Zillow sends you.\nThat’s it. From then on I’m the agent on every home you look at, tour requests come to me, and no stranger calls you. You can undo it anytime from my profile.\n[your name] · Works Real Estate","plat":"","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"How to confirm me · 3 steps","head":"Three steps. One minute. I’m your agent on every home.","wm":false},{"id":"zc-02","sec":"My Agent","cat":"Zillow how-to","title":"Got a message from Zillow about me? Tap confirm.","cap":"If I sent you an invite, Zillow emails or texts you asking to confirm we’re working together. One tap. After that, every home you save, every tour you request, comes to me instead of a stranger. If it landed in spam, search ‘Zillow’ and you’ll find it.\n[your name] · Works Real Estate","plat":"","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"How to confirm me · if I sent the invite","head":"Got a message from Zillow about me? Tap confirm.","wm":false},{"id":"vn-00","sec":"Clients for life","cat":"Vendor network","title":"The list is the value. The relationships are the asset.","cap":"Fifteen years of closings builds one thing money can’t buy fast: a list of people who show up. When you work with me, you get the list, before you buy, during the inspection, and for as long as you own the home.\nNeed a name? Text me the problem.\nSearching on Zillow? Add me as your agent. [Zillow link]","plat":"IG + FB + text","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Ask me for a name","head":"The list is the value. The relationships are the asset.","wm":false},{"id":"vn-01","sec":"Clients for life","cat":"Vendor network","title":"The inspector I trust reads the house, not the clock.","cap":"During: a thorough inspector finds the water heater at the end of its life, the wiring that isn’t to code, the drainage that will flood the crawlspace in November. That report is your negotiating power.\nAfter: I’ll translate it into a fix-now, fix-later, ignore list, and put a name next to every line.\nSearching on Zillow? Add me as your agent. [Zillow link]","plat":"IG + FB + text","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Ask me for a name · Inspector","head":"The inspector I trust reads the house, not the clock.","wm":false},{"id":"vn-02","sec":"Clients for life","cat":"Vendor network","title":"A plumber who answers on a Sunday.","cap":"During: sewer scope and water pressure, before you own the problem. A $250 scope has saved my clients $15,000 more than once.\nAfter: the leak under the sink, the water heater, the re-pipe in the 1950s house. One text to me, one name, no guessing on reviews.\nSearching on Zillow? Add me as your agent. [Zillow link]","plat":"IG + FB + text","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Ask me for a name · Plumber","head":"A plumber who answers on a Sunday.","wm":false},{"id":"vn-03","sec":"Clients for life","cat":"Vendor network","title":"Old panels, new EV chargers, real electricians.","cap":"During: the inspector flags the panel, the electrician tells you what it actually costs. Some brands are an insurance problem; I know which.\nAfter: the EV charger, the hot tub circuit, the shop wiring, the kitchen remodel. Licensed, bonded, and they call back.\nSearching on Zillow? Add me as your agent. [Zillow link]","plat":"IG + FB + text","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Ask me for a name · Electrician","head":"Old panels, new EV chargers, real electricians.","wm":false},{"id":"vn-04","sec":"Clients for life","cat":"Vendor network","title":"The roof decides the inspection.","cap":"During: a roofer’s opinion on remaining life is worth more than a guess. I’ll get one on the roof during the inspection window if the report is unclear.\nAfter: moss treatment, a flashing repair, the full replacement in year twelve. My roofers give honest years, not sales pitches.\nSearching on Zillow? Add me as your agent. [Zillow link]","plat":"IG + FB + text","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Ask me for a name · Roofer","head":"The roof decides the inspection.","wm":false},{"id":"vn-05","sec":"Clients for life","cat":"Vendor network","title":"Additions, ADUs, and the remodel you’ve been planning.","cap":"During: bring a contractor to the second showing. If the plan is to open the kitchen or add a bedroom, a rough number before you write the offer changes what you should pay.\nAfter: the ADU that pays the mortgage, the addition when you need the room, the remodel that sets up the sale. Names that pull permits and finish.\nSearching on Zillow? Add me as your agent. [Zillow link]","plat":"IG + FB + text","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Ask me for a name · Contractor","head":"Additions, ADUs, and the remodel you’ve been planning.","wm":false},{"id":"vn-06","sec":"Clients for life","cat":"Vendor network","title":"The handyman list is the one you’ll use most.","cap":"During: the punch list from the inspection, gutters, caulk, a door that sticks, a railing, gets done in one day if you have the right person.\nAfter: every homeowner needs someone who shows up for the small jobs. Mine have been with my clients for years.\nSearching on Zillow? Add me as your agent. [Zillow link]","plat":"IG + FB + text","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Ask me for a name · Handyman","head":"The handyman list is the one you’ll use most.","wm":false},{"id":"vn-07","sec":"Clients for life","cat":"Vendor network","title":"Move-in clean, move-out clean, the deep clean once a year.","cap":"During: a move-out clean is the seller’s job; a move-in clean before the boxes arrive is worth every dollar.\nAfter: carpets, windows, the once-a-year deep clean, and the crew that gets a home showing-ready when it’s time to sell.\nSearching on Zillow? Add me as your agent. [Zillow link]","plat":"IG + FB + text","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Ask me for a name · Cleaning","head":"Move-in clean, move-out clean, the deep clean once a year.","wm":false},{"id":"vn-08","sec":"Clients for life","cat":"Vendor network","title":"The arborist you call before the storm.","cap":"During: a big tree over the roof is a question, not a dealbreaker. An arborist tells you if it’s healthy in twenty minutes.\nAfter: lawn service, irrigation repair, pruning, and removal. Northwest yards are a job. You don’t have to do it alone.\nSearching on Zillow? Add me as your agent. [Zillow link]","plat":"IG + FB + text","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Ask me for a name · Lawn & trees","head":"The arborist you call before the storm.","wm":false},{"id":"vn-09","sec":"Clients for life","cat":"Vendor network","title":"Thinking of renting it out? Start with the manager.","cap":"During: if the plan is an investment, a property manager tells you the real rent, the real vacancy, and the local rules before you buy.\nAfter: tenant screening, maintenance, rent collection, Oregon and Washington landlord law handled by someone who does it every day.\nSearching on Zillow? Add me as your agent. [Zillow link]","plat":"IG + FB + text","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Ask me for a name · Property management","head":"Thinking of renting it out? Start with the manager.","wm":false},{"id":"vn-10","sec":"Clients for life","cat":"Vendor network","title":"Building? You still want an agent, and a good builder.","cap":"During: I represent you with the builder, not the other way around. Lot selection, contract review, upgrades that hold value, a third-party inspection at every stage.\nAfter: warranty claims, the punch list at eleven months, and the builder’s name if you want to do it again.\nSearching on Zillow? Add me as your agent. [Zillow link]","plat":"IG + FB + text","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Ask me for a name · New construction","head":"Building? You still want an agent, and a good builder.","wm":false},{"id":"vn-11","sec":"Clients for life","cat":"Vendor network","title":"Title finds the problems you can’t see.","cap":"During: title and escrow clear liens, easements, and the fence that’s on the neighbor’s land. A good escrow officer keeps a closing calm.\nAfter: refinance, adding a spouse to title, a trust, a sale. The same office, the same people, and a file that already knows your home.\nSearching on Zillow? Add me as your agent. [Zillow link]","plat":"IG + FB + text","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Ask me for a name · Title & escrow","head":"Title finds the problems you can’t see.","wm":false},{"id":"vn-12","sec":"Clients for life","cat":"Vendor network","title":"A lender who picks up on Saturday wins offers.","cap":"During: pre-approval that’s real, a rate that’s honest, and a phone that’s answered when the listing agent calls to verify. That’s how offers win.\nAfter: the refinance when rates move, the HELOC for the remodel, the second home. One call, no starting over.\nSearching on Zillow? Add me as your agent. [Zillow link]","plat":"IG + FB + text","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Ask me for a name · Lender","head":"A lender who picks up on Saturday wins offers.","wm":false},{"id":"vn-13","sec":"Clients for life","cat":"Vendor network","title":"Insurance before the inspection ends, not after.","cap":"During: get the quote inside the inspection window. Roof age, wildfire zone, and knob-and-tube wiring change the price, and sometimes whether it’s insurable at all.\nAfter: the annual review, the rebuild-cost check, the claim when the wind storm hits. Agents who know Northwest homes.\nSearching on Zillow? Add me as your agent. [Zillow link]","plat":"IG + FB + text","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Ask me for a name · Insurance","head":"Insurance before the inspection ends, not after.","wm":false},{"id":"vn-14","sec":"Clients for life","cat":"Vendor network","title":"Movers who show up, on the day they said.","cap":"During: book them the week you go pending. Good crews fill up in summer.\nAfter: the piano, the storage unit, the downsizing move. Local, insured, and the ones my clients rebook.\nSearching on Zillow? Add me as your agent. [Zillow link]","plat":"IG + FB + text","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Ask me for a name · Movers","head":"Movers who show up, on the day they said.","wm":false},{"id":"wbw-01","sec":"Buyers","cat":"Why buy with Works","title":"Every Works agent has Zillow behind them.","cap":"Buy with me and your agent is a Zillow partner: the request you send on a listing comes to them, not a stranger. One person, the whole search, the same phone number after closing.\nSearching on Zillow? Add a Works agent as your agent. [Zillow link]","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Why buy with Works","head":"Every Works agent has Zillow behind them.","wm":false},{"id":"wbw-02","sec":"Buyers","cat":"Why buy with Works","title":"A search set up right saves you a year.","cap":"Works agents build your Zillow search with you, on the first call: the neighborhoods, the numbers, the deal-breakers. You see the right homes the day they list, and you stop scrolling the wrong ones.\nSearching on Zillow? Add a Works agent as your agent. [Zillow link]","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Why buy with Works","head":"A search set up right saves you a year.","wm":false},{"id":"wbw-03","sec":"Buyers","cat":"Why buy with Works","title":"An offer written by someone who has written a hundred.","cap":"Price, terms, timing, the inspection strategy, the letter where it’s allowed. Works agents write offers weekly, coached by leaders who have done it for fifteen years. That’s the difference between an offer and the offer that wins.\nSearching on Zillow? Add a Works agent as your agent. [Zillow link]","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Why buy with Works","head":"An offer written by someone who has written a hundred.","wm":false},{"id":"wbw-04","sec":"Buyers","cat":"Why buy with Works","title":"Inspections don’t scare us. They inform us.","cap":"A Works agent brings the inspector, the plumber, the roofer, the contractor. The report becomes a plan: fix now, fix later, walk away. You decide with real numbers, not fear.\nSearching on Zillow? Add a Works agent as your agent. [Zillow link]","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Why buy with Works","head":"Inspections don’t scare us. They inform us.","wm":false},{"id":"wbw-05","sec":"Buyers","cat":"Why buy with Works","title":"Your agent for the decade, not the deal.","cap":"After closing, a Works agent stays: equity check-ins, a contractor who calls back, the neighbor who is thinking of selling. Buying a home is a decade-long decision. Your agent should be a decade-long resource.\nSearching on Zillow? Add a Works agent as your agent. [Zillow link]","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Why buy with Works","head":"Your agent for the decade, not the deal.","wm":false},{"id":"wsw-01","sec":"Sellers","cat":"Why sell with Works","title":"Priced from live data, not last spring’s headline.","cap":"Works agents price from Courted market data updated weekly and the closed sales on your street. The number is defended with evidence, in writing, before the sign goes up.\nSearching on Zillow? Add a Works agent as your agent. [Zillow link]","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Why sell with Works","head":"Priced from live data, not last spring’s headline.","wm":false},{"id":"wsw-02","sec":"Sellers","cat":"Why sell with Works","title":"Zillow Showcase, because buyers start there.","cap":"Works lists with Zillow Showcase. Showcase listings get more views, saves, and shares than standard ones, with the floor plan and 3D tour on the page. When 227 million people search a month, this is where your home shows up first.\nSearching on Zillow? Add a Works agent as your agent. [Zillow link]","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Why sell with Works","head":"Zillow Showcase, because buyers start there.","wm":false},{"id":"wsw-03","sec":"Sellers","cat":"Why sell with Works","title":"A listing prepared like a product launch.","cap":"Photos, video, a floor plan, staging advice, a launch date, an open house, and a follow-up plan for every visitor. Works agents run a process, and a process sells homes for more.\nSearching on Zillow? Add a Works agent as your agent. [Zillow link]","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Why sell with Works","head":"A listing prepared like a product launch.","wm":false},{"id":"wsw-04","sec":"Sellers","cat":"Why sell with Works","title":"Negotiation is a skill. Ours is coached weekly.","cap":"Every Works agent trains with a coach. When the offers come, yours is read by someone who has seen a hundred of them and knows which terms matter more than the price.\nSearching on Zillow? Add a Works agent as your agent. [Zillow link]","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Why sell with Works","head":"Negotiation is a skill. Ours is coached weekly.","wm":false},{"id":"wsw-05","sec":"Sellers","cat":"Why sell with Works","title":"One point of contact from the sign to the keys.","cap":"No handoffs to an assistant you never met. A Works agent, backed by a transaction coordinator, marketing, and leadership, is the one voice on the phone from listing to closing.\nSearching on Zillow? Add a Works agent as your agent. [Zillow link]","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Why sell with Works","head":"One point of contact from the sign to the keys.","wm":false},{"id":"lux-01","sec":"Luxury","cat":"Luxury & developments","title":"A property this rare gets its own book.","cap":"For homes above the market, Works produces a property book: editorial photography, the story of the house, the floor plan, the land, the provenance. Printed for the showing, sent as a PDF before it. Buyers at this level want to read, not scroll.\nSelling a significant property? Ask me for the book.\nSearching on Zillow? Add me as your agent. [Zillow link]","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Luxury & developments","head":"A property this rare gets its own book.","wm":false},{"id":"lux-02","sec":"Luxury","cat":"Luxury & developments","title":"Marketed to the buyers who aren’t searching yet.","cap":"The buyer for a rare property is often not on a search. A Works luxury launch goes out to a curated list, to agents in the feeder markets, and to Zillow Showcase, where the floor plan and tour make the case before the first showing.\n[your name] · Works Real Estate\nSearching on Zillow? Add me as your agent. [Zillow link]","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Luxury & developments","head":"Marketed to the buyers who aren’t searching yet.","wm":false},{"id":"lux-03","sec":"Luxury","cat":"Luxury & developments","title":"Discretion is part of the service.","cap":"Private showings by appointment, no lockbox, no open house unless you want one, and marketing that respects the owners’ privacy. For the property and the people in it.\n[your name] · Works Real Estate\nSearching on Zillow? Add me as your agent. [Zillow link]","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Luxury & developments","head":"Discretion is part of the service.","wm":false},{"id":"lux-04","sec":"Luxury","cat":"Luxury & developments","title":"Developers: one partner from dirt to keys.","cap":"Works partners with builders and developers from lot analysis to sellout: pricing by unit, model-home strategy, a Showcase page per home, a lead flow from Zillow, and an agent team that answers in seconds. One partner, one report, every week.\nBuilding in the Northwest? Let’s talk before you break ground.\nSearching on Zillow? Add me as your agent. [Zillow link]","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Luxury & developments","head":"Developers: one partner from dirt to keys.","wm":false},{"id":"lux-05","sec":"Luxury","cat":"Luxury & developments","title":"Investors: the numbers before the emotion.","cap":"A Works agent runs the pro forma before the tour: rent, vacancy, expenses, cap rate, cash-on-cash. If it doesn’t pencil, we don’t tour. If it does, we move fast.\nWant the template? Ask me.\nSearching on Zillow? Add me as your agent. [Zillow link]","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Luxury & developments","head":"Investors: the numbers before the emotion.","wm":false},{"id":"lux-06","sec":"Luxury","cat":"Luxury & developments","title":"The new-construction buyer still needs an agent.","cap":"On a new build, the builder’s agent works for the builder. A Works agent works for you: contract review, upgrades that hold value, third-party inspections at every stage, and the punch list at eleven months.\nBuying new? Bring me to the first visit.\nSearching on Zillow? Add me as your agent. [Zillow link]","plat":"IG + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Luxury & developments","head":"The new-construction buyer still needs an agent.","wm":false},{"id":"hr-01","sec":"Buyers & sellers","cat":"Heard in the room","title":"“Talk to a lender. What does the monthly payment look like, and at what price does it make sense for you?”","cap":"Said by a Works agent at our brokerage meeting this week. Rates make the headlines; the monthly payment makes the decision. Before you decide anything, get your number from a lender who answers, at a price that works for you. I’ll make the introduction.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Heard in the room","head":"“Talk to a lender. What does the monthly payment look like, and at what price does it make sense for you?”","wm":false},{"id":"hr-02","sec":"Buyers & sellers","cat":"Heard in the room","title":"A year after closing, 18 of 20 buyers couldn’t say their rate. All 20 knew their payment.","cap":"A loan officer shared this at our brokerage meeting this week. They once called their first 20 buyers a year after closing and asked two questions. Almost none remembered the rate. Every one of them knew the payment. So that’s where we start: what the monthly payment looks like, and whether it fits your life.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Heard in the room","head":"A year after closing, 18 of 20 buyers couldn’t say their rate. All 20 knew their payment.","wm":false},{"id":"hr-03","sec":"Buyers & sellers","cat":"Heard in the room","title":"“My motto is I’m going to make sure you don’t cry.”","cap":"Said by a Works agent at our brokerage meeting this week, and it’s the standard. Buying or selling a home is a big deal. It isn’t life or death. A calm agent makes a calm client, and calm clients make better decisions. Ask me how I keep it that way.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Heard in the room","head":"“My motto is I’m going to make sure you don’t cry.”","wm":false},{"id":"hr-04","sec":"Buyers & sellers","cat":"Heard in the room","title":"“Good question. Let me find out.”","cap":"Heard at our brokerage meeting this week, as the most confident answer an agent can give. I’m your real estate expert. I’m not your roofer, your lawyer, or your tax advisor, and I won’t guess like one. When a question belongs to a specialist, I get the specialist on the phone.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Heard in the room","head":"“Good question. Let me find out.”","wm":false},{"id":"hr-05","sec":"Buyers & sellers","cat":"Heard in the room","title":"A market tilting toward buyers means one thing: room to negotiate.","cap":"The takeaway from our brokerage meeting this week: the market is tilting toward buyers. That means more room to negotiate on price, repairs, and closing costs. The headline rate matters less than the monthly payment at a price that works. Let’s find yours.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Heard in the room","head":"A market tilting toward buyers means one thing: room to negotiate.","wm":false},{"id":"fw-01","sec":"Coaching","cat":"From the workshop","title":"“Take a big deep breath before you get out of the car.”","cap":"Heard at the Works brokerage meeting this week. You set the tone for every showing. Whatever happened on the last call stays in the car. Walk in calm, present, and ready to listen, and the client feels it.\nAgents: this is what Tuesday mornings sound like at Works.","plat":"LinkedIn + IG","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Heard in the room","head":"“Take a big deep breath before you get out of the car.”","wm":false},{"id":"fw-02","sec":"Coaching","cat":"From the workshop","title":"“You are the real estate expert. So stay right in that lane.”","cap":"This week’s compliance tip at Works, from one of our brokers. Tax questions go to a tax pro. Legal questions go to a lawyer. The faucet goes to a plumber. Knowing your lane isn’t a limit, it’s a skill, and the agent who guesses is the one who gets blamed.\nAgents: want a brokerage that answers in Slack in minutes? Let’s talk.","plat":"LinkedIn + IG","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Heard in the room","head":"“You are the real estate expert. So stay right in that lane.”","wm":false},{"id":"fw-03","sec":"Coaching","cat":"From the workshop","title":"Your consult is an interview. It goes both ways.","cap":"From the Works brokerage meeting this week. The buyer or seller consult isn’t only the client deciding on you. It’s you deciding whether they’re ready: excited, educated, willing. Say it out loud, set your hours, and the business gets better.\nAgents: this is the kind of coaching that happens every week at Works.","plat":"LinkedIn + IG","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Heard in the room","head":"Your consult is an interview. It goes both ways.","wm":false},{"id":"fw-04","sec":"Coaching","cat":"From the workshop","title":"Good service isn’t mowing your client’s lawn. It’s knowing a great landscaper.","cap":"From the Works brokerage meeting this week. Over-extending isn’t service. Connect clients with the landscaper, the cleaner, and the roofer you trust, and those vendors become relationships that send you business. Your job is the deal, done well.\nAgents: ask me about the Works vendor network.","plat":"LinkedIn + IG","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Heard in the room","head":"Good service isn’t mowing your client’s lawn. It’s knowing a great landscaper.","wm":false},{"id":"fw-05","sec":"Coaching","cat":"From the workshop","title":"“Anytime someone tells me they’re showing clients 25 houses, I’m like, let’s talk.”","cap":"A Works agent on doing real volume without 70-hour weeks. Learn what the client needs before the tours start, and fewer, better showings get to a contract. High volume and high service can live in the same business.\nAgents: this is what Tuesday mornings sound like at Works.","plat":"LinkedIn + IG","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Heard in the room","head":"“Anytime someone tells me they’re showing clients 25 houses, I’m like, let’s talk.”","wm":false},{"id":"fw-06","sec":"Coaching","cat":"From the workshop","title":"You can be brand new and have 200 years of experience behind you.","cap":"Said by a Works broker to our newer agents this week. Add up everyone here who’s happy to help, and that’s what you walk into every appointment with. Ask in Slack, get an answer in minutes.\nAgents: curious what that feels like? Ask me about Works. careers.worksrealestate.co","plat":"LinkedIn + IG","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Heard in the room","head":"You can be brand new and have 200 years of experience behind you.","wm":false},{"id":"oh-01","sec":"Listings","cat":"Open house","title":"Open house this weekend.","cap":"Open house at [address], [day], [time]. [One true sentence about the best thing in the house.] [Beds] bed, [baths] bath, in [neighborhood]. Come see it in person; I’ll be at the door with the answers.\n[your name] · Works Real Estate","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Open house","head":"Open house this weekend.","wm":false},{"id":"oh-02","sec":"Listings","cat":"Open house","title":"Neighbors get the first look.","cap":"Neighbors first: I’m opening [address] to the street before the weekend crowd, [day], [time]. Come see what’s for sale next door, and bring your questions about your own home. I’ll have the recent sales with me.\n[your name] · Works Real Estate","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Open house · neighbors","head":"Neighbors get the first look.","wm":false},{"id":"oh-03","sec":"Listings","cat":"Open house","title":"Thank you for coming by.","cap":"Thank you to everyone who came through [address] today. Good questions, good company, and a lot of love for [one feature]. Still thinking about it, or wondering what your own home would sell for? I’m one text away.\n[your name] · Works Real Estate","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Open house · thank you","head":"Thank you for coming by.","wm":false},{"id":"ls-01","sec":"Listings","cat":"Listing status","title":"Coming soon.","cap":"Coming soon in [neighborhood]: [beds] bed, [baths] bath, [sqft] sq ft. [One true sentence about the best thing in the house.] Photos and price drop [day]. Want it before it hits Zillow? Comment SOON and I’ll send the details first.\n[your name] · Works Real Estate","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Coming soon","head":"Coming soon.","wm":false},{"id":"ls-02","sec":"Listings","cat":"Listing status","title":"Showings start today.","cap":"Showings are open at [address]. [One true sentence about the best thing in the house.] [Beds] bed, [baths] bath, in [neighborhood]. Book a time through the listing on Zillow and it comes straight to me.\n[your name] · Works Real Estate","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Just listed","head":"Showings start today.","wm":false},{"id":"ls-03","sec":"Listings","cat":"Listing status","title":"New price.","cap":"New price on [address]: now [price]. Same [beds] bed, [baths] bath in [neighborhood], same [best thing about the house]. If it was on your list, this is the moment to go see it.\n[your name] · Works Real Estate","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Price improvement","head":"New price.","wm":false},{"id":"ls-04","sec":"Listings","cat":"Listing status","title":"Back on the market.","cap":"[Address] is back on the market, and it’s no reflection on the house. [One honest sentence: buyer financing, timing, change of plans.] Inspection is done and available. Second chances like this are rare in [neighborhood].\n[your name] · Works Real Estate","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Back on market","head":"Back on the market.","wm":false},{"id":"ls-05","sec":"Listings","cat":"Listing status","title":"Multiple offers received.","cap":"Multiple offers on [address] after [days] days. Thank you to every agent and buyer who came through. To the neighbors: this is what your street is worth right now. Happy to walk you through the numbers, no strings.\n[your name] · Works Real Estate","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Under contract","head":"Multiple offers received.","wm":false},{"id":"ls-06","sec":"Listings","cat":"Listing status","title":"Offer deadline: [day].","cap":"Offers on [address] are due [day] at [time]. [Beds] bed, [baths] bath, [neighborhood]. Inspection report and disclosures are ready for any agent who asks. Send your buyers this weekend.\n[your name] · Works Real Estate","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Just listed","head":"Offer deadline: [day].","wm":false},{"id":"ls-07","sec":"Listings","cat":"Listing status","title":"Sale pending.","cap":"Pending on [address] in [neighborhood]. Inspection cleared, appraisal next. To my sellers: almost there. To everyone asking what your home would do in this market: let’s look at it together.\n[your name] · Works Real Estate","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Pending","head":"Sale pending.","wm":false},{"id":"ls-08","sec":"Listings","cat":"Just sold","title":"Closed. Keys handed over.","cap":"Closed today: [address], [neighborhood]. [One true sentence about the story of this sale.] Congratulations to [first names or ‘my clients’]. This is the part of the job I never get tired of.\n[your name] · Works Real Estate","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Just sold","head":"Closed. Keys handed over.","wm":false},{"id":"ls-09","sec":"Listings","cat":"Just sold","title":"Sold over asking.","cap":"Sold over asking in [neighborhood]: [address] went for [X]% over list in [days] days. The right prep, the right price, and Showcase on Zillow. Curious what that plan looks like for your house? Ask me.\n[your name] · Works Real Estate","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Just sold","head":"Sold over asking.","wm":false},{"id":"ls-10","sec":"Listings","cat":"Just sold","title":"My buyers got the keys.","cap":"My buyers closed on [address] in [neighborhood] today. [One true sentence about what they were looking for and how they found it.] If you’re searching and want someone in your corner, add me as your agent on Zillow and let’s start.\n[your name] · Works Real Estate","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Closed with buyers","head":"My buyers got the keys.","wm":false},{"id":"ls-11","sec":"Listings","cat":"Just sold","title":"Sold in [days] days.","cap":"[Address] sold in [days] days. Listed on [day], offers by [day], closed [date]. Every listing is different, but the plan is the same: prep, price, present, and Showcase. Want to see what it would take for yours? Message me.\n[your name] · Works Real Estate","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Just sold","head":"Sold in [days] days.","wm":false},{"id":"ls-12","sec":"Listings","cat":"Open house","title":"Twilight open house.","cap":"Twilight open house at [address], [day], [time]. Come see [neighborhood] at golden hour, [one true sentence about the house or the view]. Neighbors welcome; bring a friend who’s been thinking about a move.\n[your name] · Works Real Estate","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Open house","head":"Twilight open house.","wm":false},{"id":"ls-13","sec":"Listings","cat":"Open house","title":"Broker tour [day].","cap":"Broker tour at [address], [day], [time]. Agents: [beds] bed, [baths] bath, [sqft] sq ft in [neighborhood], [one true sentence about the best thing in the house]. Bring your buyers’ questions; disclosures are on site.\n[your name] · Works Real Estate","plat":"LinkedIn + FB","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Open house","head":"Broker tour [day].","wm":false},{"id":"ls-14","sec":"Listings","cat":"Open house","title":"Open house recap.","cap":"[Number] groups came through [address] this weekend. Thank you to everyone who stopped by. Offers are being reviewed [day]. If you missed it and want a private showing, message me today.\n[your name] · Works Real Estate","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Open house","head":"Open house recap.","wm":false},{"id":"oh-04","sec":"Listings","cat":"Just sold","title":"Just sold.","cap":"Just sold: [address], [neighborhood], in [days] days. Thank you to my clients for the trust, and to the neighbors who came by the open house. Wondering what your home would sell for this season? Let’s talk.\n[your name] · Works Real Estate","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Just sold","head":"Just sold.","wm":false},{"id":"dx-13","sec":"Market data","cat":"Market stats","title":"$726,400 · Typical home value, down 6.1% over the year · Source: Zillow","cap":"Bend’s typical home value is $726,400, down 6.1% over the past year. Softer prices and more listings make this a different Bend than a few years ago. Buyers who’ve been waiting on Bend should take a real look; sellers, pricing right matters more than ever.\nSource: Zillow Home Value Index, accessed September 2026.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Bend · Zillow Home Value Index","head":"$726,400","wm":false,"layout":"stat","num":"$726,400","sub":"Typical home value, down 6.1% over the year · Source: Zillow"},{"id":"ch-sb","sec":"Charts","cat":"Charts","title":"More sellers than buyers.","cap":"Percent by which home sellers outnumbered buyers in August: Seattle metro 72%, U.S. 57.9%, Portland metro 55.1%. Nationally it’s the widest gap in Redfin’s records, back to 2013. Buyers who are ready have room to negotiate; sellers who price right from day one still sell.\nSource: Redfin, Buyers vs. Sellers, August 2026.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Redfin · Buyers vs. sellers · August 2026","head":"More sellers than buyers.","wm":false,"layout":"chart","chart":{"type":"bars","title":"More sellers than buyers.","bars":[["Seattle metro",72,"72%"],["United States",58,"58%"],["Portland metro",55,"55%"]],"note":"Percent by which home sellers outnumbered buyers. Source: Redfin, Buyers vs. Sellers, August 2026."}},{"id":"dx-01","sec":"Hot news","cat":"Hot news","title":"7.28% · National average, up from 6.34% a year ago · Source: Freddie Mac","cap":"The average 30-year fixed rate rose to 7.28% this week, from 7.03% last week and 6.34% a year ago. It’s a national average for strong credit and 20% down; your rate depends on your loan. The rate makes the headline. The monthly payment makes the decision, and I can get you a real number from a lender who answers today.\nSource: Freddie Mac Primary Mortgage Market Survey, Oct 1, 2026.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"30-year fixed · Oct 1, 2026","head":"7.28%","wm":false,"layout":"stat","num":"7.28%","sub":"National average, up from 6.34% a year ago · Source: Freddie Mac"},{"id":"dx-02","sec":"Hot news","cat":"Hot news","title":"58% · More home sellers than buyers, the widest gap on record · Source: Redfin","cap":"There were an estimated 57.9% more sellers than buyers nationally in August, the biggest gap in Redfin’s records going back to 2013. For buyers who are ready: more choice and room to negotiate on price, repairs, and closing costs. For sellers: price it right from day one and make it the best-presented home on the street.\nSource: Redfin, Buyers vs. Sellers, August 2026.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"U.S. · August 2026","head":"58%","wm":false,"layout":"stat","num":"58%","sub":"More home sellers than buyers, the widest gap on record · Source: Redfin"},{"id":"dx-03","sec":"Market data","cat":"Market stats","title":"4.9 months · Of supply nationally, the most in over ten years · Source: NAR","cap":"At August’s sales pace, it would take 4.9 months to sell every home for sale in the U.S., the highest level in more than a decade. Prices still rose 1.6% from a year ago. More supply plus steady prices is a market that rewards preparation on both sides of the deal.\nSource: National Association of REALTORS®, Existing-Home Sales, August 2026.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"U.S. · August 2026","head":"4.9 months","wm":false,"layout":"stat","num":"4.9 months","sub":"Of supply nationally, the most in over ten years · Source: NAR"},{"id":"dx-04","sec":"Market data","cat":"Market stats","title":"$429,100 · Up 1.6% from a year ago, the 38th straight annual gain · Source: NAR","cap":"The national median existing-home price was $429,100 in August, up 1.6% from a year ago, the 38th consecutive month of annual gains, even as sales slipped 2%. A buyer’s market and rising prices can both be true. What matters is your neighborhood and your price point. Ask me for yours.\nSource: NAR Existing-Home Sales, August 2026.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"U.S. median price · August 2026","head":"$429,100","wm":false,"layout":"stat","num":"$429,100","sub":"Up 1.6% from a year ago, the 38th straight annual gain · Source: NAR"},{"id":"dx-05","sec":"Market data","cat":"Market stats","title":"1.53M · Home sellers in the market, the most since early 2020 · Source: Redfin","cap":"An estimated 1,534,918 sellers were in the U.S. market in August, the most since the start of 2020, against about 972,300 buyers. Listings rose 3.9% in a single month. If you’ve been waiting for more to choose from, it’s here.\nSource: Redfin, Buyers vs. Sellers, August 2026.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"U.S. · August 2026","head":"1.53M","wm":false,"layout":"stat","num":"1.53M","sub":"Home sellers in the market, the most since early 2020 · Source: Redfin"},{"id":"dx-06","sec":"Market data","cat":"Market stats","title":"55% · More sellers than buyers in the Portland metro · Source: Redfin","cap":"An estimated 10,955 sellers and 7,062 buyers were in the Portland metro market in August: 55.1% more sellers than buyers. Buyers: you have options and room to negotiate. Sellers: the homes that sell are priced right and presented well from day one.\nSource: Redfin, Buyers vs. Sellers, August 2026.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Portland metro · August 2026","head":"55%","wm":false,"layout":"stat","num":"55%","sub":"More sellers than buyers in the Portland metro · Source: Redfin"},{"id":"dx-07","sec":"Market data","cat":"Market stats","title":"72% · More sellers than buyers, up from 55% in July · Source: Redfin","cap":"Seattle had one of the biggest one-month swings in the country in August: 72% more sellers than buyers, up from 55% in July. An estimated 11,843 sellers and 6,887 buyers. If you’ve been waiting to buy in Seattle, you have real room to negotiate right now.\nSource: Redfin, Buyers vs. Sellers, August 2026.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Seattle metro · August 2026","head":"72%","wm":false,"layout":"stat","num":"72%","sub":"More sellers than buyers, up from 55% in July · Source: Redfin"},{"id":"dx-08","sec":"Market data","cat":"Market stats","title":"3.8 months · Of inventory, with total market time at 57 days · Source: RMLS","cap":"Inventory in the Portland metro rose to 3.8 months in August, and total market time rose to 57 days. Pending sales were down 11.5% from last August, while closings for the year are up 3.3%. More to choose from, a little more time to decide.\nSource: RMLS Market Action Report, August 2026.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Portland metro · August 2026","head":"3.8 months","wm":false,"layout":"stat","num":"3.8 months","sub":"Of inventory, with total market time at 57 days · Source: RMLS"},{"id":"dx-09","sec":"Market data","cat":"Market stats","title":"$549,000 · Median sale price, January to August, flat with last year · Source: RMLS","cap":"Through August, the Portland metro’s median sale price was $549,000, essentially flat with $550,000 a year earlier; the average, $616,900, was up 0.1%. Flat prices plus more inventory is a steady market, not a falling one. Want to know what it means for your street? Ask me.\nSource: RMLS Market Action Report, August 2026.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Portland metro · 2026 to date","head":"$549,000","wm":false,"layout":"stat","num":"$549,000","sub":"Median sale price, January to August, flat with last year · Source: RMLS"},{"id":"dx-12","sec":"Market data","cat":"Market stats","title":"$440,407 · Typical home value, up 0.3% over the year · Source: Zillow","cap":"Salem’s typical home value was $440,407, up 0.3% over the year, with homes going pending in about 23 days and 27.5% selling over list price. Typical rent: $1,585 a month. In Salem, the math between renting and owning is worth running. I’ll run it with you.\nSource: Zillow Home Value Index and Zillow Observed Rent Index, data through June 30, 2026.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Salem · Zillow Home Value Index","head":"$440,407","wm":false,"layout":"stat","num":"$440,407","sub":"Typical home value, up 0.3% over the year · Source: Zillow"},{"id":"mf-pdx-t","sec":"History","cat":"Then and now","title":"$527,359 · Typical Portland home value, up 0.3% in a year · Source: Zillow","cap":"Portland’s typical home value is $527,359, up 0.3% over the past year, and the metro’s median sale price through August was $549,000, flat with last year. After the run-up of 2020 to 2022, Portland has held in a narrow range. Steady is a good place to buy from.\nSource: Zillow Home Value Index, September 2026; RMLS Market Action Report, August 2026.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Portland · Then and now","head":"$527,359","wm":false,"layout":"stat","num":"$527,359","sub":"Typical Portland home value, up 0.3% in a year · Source: Zillow"},{"id":"mf-pdx-b","sec":"Development","cat":"Room to build","title":"Up to four homes on most residential lots.","cap":"Portland’s Residential Infill Project allows up to four homes on most residential lots, and six when at least half are affordable. Portland was among the first big U.S. cities to do it, and Oregon’s middle housing law backs it up statewide. Own a big lot? Ask me what your lot can hold.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Portland · Room to build","head":"Up to four homes on most residential lots.","wm":false},{"id":"mf-pdx-n","sec":"Outlook","cat":"What’s next","title":"More listings, steady prices, room to negotiate.","cap":"Sellers outnumbered buyers by 55% in the Portland metro in August (Redfin), and inventory reached 3.8 months (RMLS). What to watch: rates, which reached 7.28% on October 1, and whether new listings keep outpacing sales into winter. For buyers, this is a real negotiating window.\nSource: Redfin, Buyers vs. Sellers, August 2026; RMLS, August 2026; Freddie Mac PMMS, Oct 1, 2026.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Portland · What’s next","head":"More listings, steady prices, room to negotiate.","wm":false},{"id":"mf-sea-t","sec":"History","cat":"Then and now","title":"$740,211 · Typical home value, Seattle metro, as of February · Source: Zillow","cap":"The typical home in the Seattle metro was worth $740,211 as of February. Since then the market has tilted toward buyers: 72% more sellers than buyers in August, up from 55% in July. After years of bidding wars, Seattle is a place buyers can negotiate again.\nSource: Zillow Home Value Index, data through February 2026; Redfin, Buyers vs. Sellers, August 2026.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Seattle · Then and now","head":"$740,211","wm":false,"layout":"stat","num":"$740,211","sub":"Typical home value, Seattle metro, as of February · Source: Zillow"},{"id":"mf-sea-b","sec":"Development","cat":"Room to build","title":"Four homes per lot, citywide.","cap":"Washington’s middle housing law (HB 1110) requires cities Seattle’s size to allow at least four homes per residential lot, and six near major transit or with affordable units. HB 1337 adds two ADUs per lot. For owners with space, the backyard is now part of the math. Ask me what your lot can hold.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Seattle · Room to build","head":"Four homes per lot, citywide.","wm":false},{"id":"mf-sea-n","sec":"Outlook","cat":"What’s next","title":"Listings are rising faster than buyers.","cap":"Seattle had one of the biggest one-month shifts toward buyers in the country in August. What to watch: tech hiring, new listings through fall, and rates. For buyers who waited out the bidding wars, this is the window to negotiate price and terms.\nSource: Redfin, Buyers vs. Sellers, August 2026.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Seattle · What’s next","head":"Listings are rising faster than buyers.","wm":false},{"id":"mf-sal-t","sec":"History","cat":"Then and now","title":"$440,407 · Typical Salem home value, up 0.3% in a year · Source: Zillow","cap":"Salem’s typical home value was $440,407 through June, up 0.3% over the year. Homes still go pending in about 23 days, and 27.5% sold over list. That’s about $87,000 less than Portland’s typical home, an hour down I-5.\nSource: Zillow Home Value Index, data through June 2026.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Salem · Then and now","head":"$440,407","wm":false,"layout":"stat","num":"$440,407","sub":"Typical Salem home value, up 0.3% in a year · Source: Zillow"},{"id":"mf-sal-b","sec":"Development","cat":"Room to build","title":"Middle housing, in the capital.","cap":"Oregon’s middle housing law requires cities Salem’s size to allow duplexes, triplexes, fourplexes, townhomes, and cottage clusters on land zoned for single-family homes. If your lot is wide or deep, ask me what it can hold.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Salem · Room to build","head":"Middle housing, in the capital.","wm":false},{"id":"mf-sal-n","sec":"Outlook","cat":"What’s next","title":"Portland’s value alternative.","cap":"For the typical home, Salem costs about $87,000 less than Portland, and rent is roughly flat at about $1,585 a month. What to watch: state jobs, new construction on the city’s edges, and rates. Priced out of Portland? Run the numbers here.\nSource: Zillow Home Value Index and Zillow Observed Rent Index, data through June 2026.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Salem · What’s next","head":"Portland’s value alternative.","wm":false},{"id":"mf-bend-t","sec":"History","cat":"Then and now","title":"$726,400 · Typical Bend home value, down 6.1% in a year · Source: Zillow","cap":"Bend was one of the West’s hottest pandemic markets. Now its typical home value is $726,400, down 6.1% over the past year, and single-family inventory is about 3.5 months. Buyers who were priced out in 2021 should look again.\nSource: Zillow Home Value Index, accessed September 2026; MLS of Central Oregon via Beacon Appraisal Group, August 2026.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Bend · Then and now","head":"$726,400","wm":false,"layout":"stat","num":"$726,400","sub":"Typical Bend home value, down 6.1% in a year · Source: Zillow"},{"id":"mf-bend-b","sec":"Development","cat":"Room to build","title":"Bend’s next homes are infill.","cap":"Bend’s urban growth boundary limits how far the city spreads, so infill is the story. Oregon’s middle housing law requires cities Bend’s size to allow duplexes, triplexes, fourplexes, townhomes, and cottage clusters on land zoned for single-family homes. ADUs are allowed too. Ask me what your lot can hold.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Bend · Room to build","head":"Bend’s next homes are infill.","wm":false},{"id":"mf-bend-n","sec":"Outlook","cat":"What’s next","title":"Softer prices, same mountains.","cap":"Bend’s price correction is a buyer’s window, not a verdict on demand: people still move here for the same reasons. What to watch: inventory through winter, second-home demand, and rates. Sellers: price to today’s market, not 2022’s.\nSource: Zillow Home Value Index, accessed September 2026.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Bend · What’s next","head":"Softer prices, same mountains.","wm":false},{"id":"mf-eug-t","sec":"History","cat":"Then and now","title":"$484,308 · Typical Eugene home value, flat over the year · Source: Zillow","cap":"Eugene’s typical home value was $484,308 through June, flat over the year. But well-priced homes move: the median home went pending in about 9 days, and 34.3% sold over list. A steady market with a fast lane for the right house.\nSource: Zillow Home Value Index, data through June 2026.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Eugene · Then and now","head":"$484,308","wm":false,"layout":"stat","num":"$484,308","sub":"Typical Eugene home value, flat over the year · Source: Zillow"},{"id":"mf-eug-b","sec":"Development","cat":"Room to build","title":"Middle housing in Track Town.","cap":"Oregon’s middle housing law requires cities Eugene’s size to allow duplexes, triplexes, fourplexes, townhomes, and cottage clusters on land zoned for single-family homes. With the University of Oregon driving rental demand, small multifamily near campus and transit is worth a look. Ask me what your lot can hold.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Eugene · Room to build","head":"Middle housing in Track Town.","wm":false},{"id":"mf-eug-n","sec":"Outlook","cat":"What’s next","title":"Rents up 3.1%. Owners, take note.","cap":"Eugene’s typical rent is about $1,842 a month, up 3.1% in a year, while home values held flat. Rising rents and flat prices tilt the math toward owning. What to watch: university enrollment, new construction, and rates.\nSource: Zillow Observed Rent Index and Zillow Home Value Index, data through June 2026.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Eugene · What’s next","head":"Rents up 3.1%. Owners, take note.","wm":false},{"id":"mf-spo-t","sec":"History","cat":"Then and now","title":"$403,557 · Typical Spokane home value, down 0.3% in a year · Source: Zillow","cap":"Spokane’s typical home value was $403,557 through June, down 0.3% over the year, and homes go pending in about 15 days. The longer view: from March 2021 to March 2026, Spokane’s typical value rose 23.4%.\nSource: Zillow Home Value Index, data through June 2026; Zillow data via Stacker, March 2026.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Spokane · Then and now","head":"$403,557","wm":false,"layout":"stat","num":"$403,557","sub":"Typical Spokane home value, down 0.3% in a year · Source: Zillow"},{"id":"mf-spo-b","sec":"Development","cat":"Room to build","title":"Four homes per lot, and Spokane went early.","cap":"Washington’s middle housing law (HB 1110) requires cities Spokane’s size to allow at least four homes per residential lot, and six near major transit or with affordable units. HB 1337 adds two ADUs per lot. Spokane moved early with its own citywide rules in 2022. Prices below the west side can make small projects pencil. Ask me what your lot can hold.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Spokane · Room to build","head":"Four homes per lot, and Spokane went early.","wm":false},{"id":"mf-spo-n","sec":"Outlook","cat":"What’s next","title":"Forecasters see modest gains.","cap":"As of early 2026, Zillow’s forecast for the Spokane metro called for about 1% growth over the following year. Steady, not spectacular. What to watch: healthcare hiring, inventory, and rates. Modest gains and lower prices make Spokane a first-time buyer market worth a look.\nSource: Zillow Home Value Forecast, Spokane-Spokane Valley metro, February 2026.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Spokane · What’s next","head":"Forecasters see modest gains.","wm":false},{"id":"mf-tri-b","sec":"Development","cat":"Room to build","title":"Four homes per lot in Kennewick and Pasco.","cap":"Washington’s middle housing law (HB 1110) requires cities the size of Kennewick and Pasco to allow at least four homes per residential lot, and Richland at least two. HB 1337 adds two ADUs per lot. Ask me what your lot can hold.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Tri-Cities · Room to build","head":"Four homes per lot in Kennewick and Pasco.","wm":false},{"id":"mf-tri-n","sec":"Outlook","cat":"What’s next","title":"Three cities, one growth story.","cap":"Tri-Cities demand rests on Hanford cleanup, the Pacific Northwest National Laboratory, agriculture, and a steady stream of newcomers. What to watch: federal budgets that fund Hanford and PNNL, new subdivisions in Pasco, and rates. Ask me for this month’s numbers.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Tri-Cities · What’s next","head":"Three cities, one growth story.","wm":false},{"id":"mf-boi-t","sec":"History","cat":"Then and now","title":"$508,258 · Typical Boise home value, up 0.9% in a year · Source: Zillow","cap":"Boise ran hotter than almost anywhere during the pandemic, then corrected when rates jumped in 2022. Today its typical home value is $508,258, up 0.9% in a year, and the median home goes pending in about 6 days. The frenzy is gone. The demand isn’t.\nSource: Zillow Home Value Index, data through June 2026.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Boise · Then and now","head":"$508,258","wm":false,"layout":"stat","num":"$508,258","sub":"Typical Boise home value, up 0.9% in a year · Source: Zillow"},{"id":"mf-boi-b","sec":"Development","cat":"Room to build","title":"A zoning code built for more homes.","cap":"Boise rewrote its zoning code in 2023 to allow more types of housing across the city, and Micron is investing in new manufacturing at its Boise headquarters. Zoning is set city by city in Idaho, so ask me what your parcel allows.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Boise · Room to build","head":"A zoning code built for more homes.","wm":false},{"id":"mf-boi-n","sec":"Outlook","cat":"What’s next","title":"Rents up 5.3%. That’s the signal.","cap":"Boise’s typical rent rose 5.3% in a year to about $1,808 a month, faster than home values, up 0.9%. When rents outrun prices, owning looks better month by month. What to watch: Micron hiring, new construction across the valley, and rates.\nSource: Zillow Observed Rent Index and Zillow Home Value Index, data through June 2026.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Boise · What’s next","head":"Rents up 5.3%. That’s the signal.","wm":false},{"id":"mf-van-b","sec":"Development","cat":"Room to build","title":"Vancouver: four homes per lot.","cap":"Washington’s middle housing law (HB 1110) requires cities Vancouver’s size to allow at least four homes per residential lot, and six near major transit or with affordable units. HB 1337 adds two ADUs per lot. Smaller Clark County cities have their own tiers. Across the river from Portland, that’s room to build close to the core. Ask me what your lot can hold.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Clark County · Room to build","head":"Vancouver: four homes per lot.","wm":false},{"id":"mf-van-n","sec":"Outlook","cat":"What’s next","title":"Across the river, and growing.","cap":"Clark County keeps adding new neighborhoods in Ridgefield, Battle Ground, and Camas. What to watch: the Interstate Bridge Replacement program, new construction, and rates. Ask me for this month’s numbers, street by street.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Clark County · What’s next","head":"Across the river, and growing.","wm":false},{"id":"mf-coast-t","sec":"History","cat":"Then and now","title":"$925,181 · Typical Cannon Beach home value, up 31.2% in five years · Source: Zillow","cap":"Cannon Beach’s typical home value is $925,181, up 5.2% in a year and 31.2% in five. Down the coast, Seal Rock rose 24.0% in five years. There is only so much coastline.\nSource: Zillow Home Value Index via Stacker, August 2026.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Oregon Coast · Then and now","head":"$925,181","wm":false,"layout":"stat","num":"$925,181","sub":"Typical Cannon Beach home value, up 31.2% in five years · Source: Zillow"},{"id":"mf-coast-b","sec":"Development","cat":"Room to build","title":"Beach towns, small-town rules.","cap":"Oregon requires cities over 2,500 people to allow accessory dwelling units, and coast towns set their own short-term rental rules, which vary widely and change often. Before you buy a coastal rental, check the rules for that exact address. I’ll help you ask the right questions.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Oregon Coast · Room to build","head":"Beach towns, small-town rules.","wm":false},{"id":"mf-coast-n","sec":"Outlook","cat":"What’s next","title":"The coast is a lifestyle market.","cap":"Coastal demand leans on second homes, remote work, and long-planned moves, so it follows confidence and rates more than local jobs. What to watch: short-term rental rules, insurance costs, and inventory each spring.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Oregon Coast · What’s next","head":"The coast is a lifestyle market.","wm":false},{"id":"mf-tac-b","sec":"Development","cat":"Room to build","title":"Four homes per lot in the City of Destiny.","cap":"Washington’s middle housing law (HB 1110) requires cities Tacoma’s size to allow at least four homes per residential lot, and six near major transit or with affordable units. HB 1337 adds two ADUs per lot. With the T Line and Sounder already running, Tacoma’s transit corridors are where small builders should look. Ask me what your lot can hold.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Tacoma · Room to build","head":"Four homes per lot in the City of Destiny.","wm":false},{"id":"mf-tac-n","sec":"Outlook","cat":"What’s next","title":"Seattle’s value option, with its own identity.","cap":"Tacoma offers Puget Sound living for less than Seattle, with its own downtown, waterfront, and arts scene. What to watch: Tacoma Dome Link planning, waterfront development, and rates. Ask me for this month’s numbers.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Tacoma · What’s next","head":"Seattle’s value option, with its own identity.","wm":false},{"id":"mf-red-b","sec":"Development","cat":"Room to build","title":"Room to grow on the dry side.","cap":"Redmond is large enough that Oregon’s middle housing law applies: duplexes through fourplexes, townhomes, and cottage clusters on single-family land. With more land than Bend and the region’s airport, Redmond is Central Oregon’s growth edge. Ask me what your lot can hold.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Redmond, Oregon · Room to build","head":"Room to grow on the dry side.","wm":false},{"id":"mf-red-n","sec":"Outlook","cat":"What’s next","title":"Central Oregon at a friendlier price.","cap":"Redmond draws buyers who want Central Oregon without Bend prices. What to watch: new construction, commuter demand to Bend, and rates. Ask me for this month’s numbers and a side-by-side with Bend.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Redmond, Oregon · What’s next","head":"Central Oregon at a friendlier price.","wm":false},{"id":"mf-bel-t","sec":"History","cat":"Then and now","title":"$1,470,486 · Typical Bellevue home value, down 3.9% in a year · Source: Zillow","cap":"Bellevue’s typical home value was $1,470,486 through June, down 3.9% over the year, and more than half of sales closed under list price. For buyers who’ve watched the Eastside from the sidelines, that’s negotiating room at the top of the market.\nSource: Zillow Home Value Index, data through June 2026.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Bellevue · Then and now","head":"$1,470,486","wm":false,"layout":"stat","num":"$1,470,486","sub":"Typical Bellevue home value, down 3.9% in a year · Source: Zillow"},{"id":"mf-bel-b","sec":"Development","cat":"Room to build","title":"Four homes per lot on the Eastside.","cap":"Washington’s middle housing law (HB 1110) requires cities Bellevue’s size to allow at least four homes per residential lot, and six near major transit or with affordable units. HB 1337 adds two ADUs per lot. At Eastside land values, a well-planned ADU or added unit changes the economics of a home. Ask me what your lot can hold.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Bellevue · Room to build","head":"Four homes per lot on the Eastside.","wm":false},{"id":"mf-bel-n","sec":"Outlook","cat":"What’s next","title":"Light rail is reshaping the Eastside.","cap":"Light rail now runs through Bellevue, and station areas are where new housing and offices are heading. What to watch: tech hiring, station-area development, and rates. Ask me for this month’s numbers.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Bellevue · What’s next","head":"Light rail is reshaping the Eastside.","wm":false},{"id":"mf-oly-t","sec":"History","cat":"Then and now","title":"$523,540 · Typical home value, Olympia metro, as of February · Source: Zillow","cap":"The typical home in the Olympia-Tumwater metro was worth $523,540 as of February. As the state capital with Puget Sound on its doorstep, Olympia draws buyers from the north looking for more room for the money.\nSource: Zillow Home Value Index, data through February 2026.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Olympia · Then and now","head":"$523,540","wm":false,"layout":"stat","num":"$523,540","sub":"Typical home value, Olympia metro, as of February · Source: Zillow"},{"id":"mf-oly-b","sec":"Development","cat":"Room to build","title":"Two homes per lot, four near transit.","cap":"Under Washington’s middle housing law (HB 1110), cities Olympia’s size must allow at least two homes per residential lot, and four near major transit or with affordable units. HB 1337 adds two ADUs per lot. Ask me what your lot can hold.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Olympia · Room to build","head":"Two homes per lot, four near transit.","wm":false},{"id":"mf-oly-n","sec":"Outlook","cat":"What’s next","title":"The capital’s steady market.","cap":"State government anchors Olympia’s job base, which tends to steady demand. What to watch: state budgets, commuter demand from the north, and rates. Ask me for this month’s numbers.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Olympia · What’s next","head":"The capital’s steady market.","wm":false},{"id":"mf-bham-t","sec":"History","cat":"Then and now","title":"$606,918 · Typical home value, Bellingham metro, as of February · Source: Zillow","cap":"The typical home in the Bellingham metro was worth $606,918 as of February. Between the bay, the mountains, and Western Washington University, Bellingham has long drawn more buyers than it has homes.\nSource: Zillow Home Value Index, data through February 2026.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Bellingham · Then and now","head":"$606,918","wm":false,"layout":"stat","num":"$606,918","sub":"Typical home value, Bellingham metro, as of February · Source: Zillow"},{"id":"mf-bham-b","sec":"Development","cat":"Room to build","title":"Four homes per lot by the bay.","cap":"Washington’s middle housing law (HB 1110) requires cities Bellingham’s size to allow at least four homes per residential lot, and six near major transit or with affordable units. HB 1337 adds two ADUs per lot. In a city boxed in by water and hills, infill is the growth plan. Ask me what your lot can hold.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Bellingham · Room to build","head":"Four homes per lot by the bay.","wm":false},{"id":"mf-bham-n","sec":"Outlook","cat":"What’s next","title":"Limited land, lasting demand.","cap":"Bellingham’s geography limits new supply, while the university, healthcare, and the border economy support demand. What to watch: infill permits, WWU enrollment, and rates.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Bellingham · What’s next","head":"Limited land, lasting demand.","wm":false},{"id":"mf-wco-b","sec":"Development","cat":"Room to build","title":"Middle housing in the Silicon Forest.","cap":"Every city in the Portland Metro area, including Beaverton, Hillsboro, and Tigard, must allow duplexes through fourplexes, townhomes, and cottage clusters on single-family land under Oregon’s middle housing law. Close to the region’s biggest tech employers, that’s steady rental demand. Ask me what your lot can hold.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Washington County · Room to build","head":"Middle housing in the Silicon Forest.","wm":false},{"id":"mf-wco-n","sec":"Outlook","cat":"What’s next","title":"Where the Silicon Forest works.","cap":"Washington County is home to Intel’s largest campus and a major data center cluster in Hillsboro. What to watch: chip-industry hiring, data center growth, and rates. Ask me for this month’s numbers.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Washington County · What’s next","head":"Where the Silicon Forest works.","wm":false},{"id":"mf-rogue-t","sec":"History","cat":"Then and now","title":"$412,749 · Typical Medford home value, up 1.0% in a year · Source: Zillow","cap":"Medford’s typical home value was $412,749 through June, up 1.0% in a year, with homes going pending in about 23 days. Nearly 60% of sales closed under list price, so buyers have room to negotiate in the Rogue Valley.\nSource: Zillow Home Value Index, data through June 2026.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Medford and Ashland · Then and now","head":"$412,749","wm":false,"layout":"stat","num":"$412,749","sub":"Typical Medford home value, up 1.0% in a year · Source: Zillow"},{"id":"mf-rogue-b","sec":"Development","cat":"Room to build","title":"Rebuilding the valley, one lot at a time.","cap":"Medford is large enough that Oregon’s middle housing law allows duplexes through fourplexes, townhomes, and cottage clusters on single-family land; Ashland must allow duplexes. After the 2020 Almeda Fire, Phoenix and Talent are still rebuilding, which makes new construction part of the valley’s story.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Medford and Ashland · Room to build","head":"Rebuilding the valley, one lot at a time.","wm":false},{"id":"mf-rogue-n","sec":"Outlook","cat":"What’s next","title":"Oregon living, at a Rogue Valley price.","cap":"At $412,749 for a typical Medford home, the Rogue Valley remains one of the more affordable paths into Oregon living. What to watch: insurance and wildfire costs, healthcare hiring, and rates.\nSource: Zillow Home Value Index, data through June 2026.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Medford and Ashland · What’s next","head":"Oregon living, at a Rogue Valley price.","wm":false},{"id":"mf-cor-b","sec":"Development","cat":"Room to build","title":"Middle housing in a college town.","cap":"Oregon’s middle housing law requires cities Corvallis’s size to allow duplexes, triplexes, fourplexes, townhomes, and cottage clusters on land zoned for single-family homes. With Oregon State University driving rental demand, small multifamily near campus is worth a look. Ask me what your lot can hold.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Corvallis · Room to build","head":"Middle housing in a college town.","wm":false},{"id":"mf-cor-n","sec":"Outlook","cat":"What’s next","title":"Oregon State sets the rhythm.","cap":"Corvallis demand follows Oregon State University: enrollment, research funding, and staff hiring. What to watch: university growth, limited land at the city’s edges, and rates. Ask me for this month’s numbers.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Corvallis · What’s next","head":"Oregon State sets the rhythm.","wm":false},{"id":"mf-yak-b","sec":"Development","cat":"Room to build","title":"Four homes per lot in the valley.","cap":"Washington’s middle housing law (HB 1110) requires cities Yakima’s size to allow at least four homes per residential lot, and six near major transit or with affordable units. HB 1337 adds two ADUs per lot. In one of the state’s more affordable metros, that’s a builder’s opening. Ask me what your lot can hold.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Yakima · Room to build","head":"Four homes per lot in the valley.","wm":false},{"id":"mf-yak-n","sec":"Outlook","cat":"What’s next","title":"Apples, hops, and value.","cap":"Yakima’s economy runs on agriculture, healthcare, and its role as a regional hub. What to watch: the farm economy, healthcare hiring, and rates. Ask me for this month’s numbers.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Yakima · What’s next","head":"Apples, hops, and value.","wm":false},{"id":"mf-cda-t","sec":"History","cat":"Then and now","title":"$586,380 · Typical home value, Coeur d’Alene metro, as of February · Source: Zillow","cap":"The typical home in the Coeur d’Alene metro was worth $586,380 as of February, compared with $411,113 in the Spokane metro across the state line. Lake living carries a premium.\nSource: Zillow Home Value Index, data through February 2026.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Coeur d’Alene · Then and now","head":"$586,380","wm":false,"layout":"stat","num":"$586,380","sub":"Typical home value, Coeur d’Alene metro, as of February · Source: Zillow"},{"id":"mf-cda-b","sec":"Development","cat":"Room to build","title":"Lake town, Idaho rules.","cap":"Zoning in Idaho is set city by city, and Kootenai County’s lake towns each write their own rules for ADUs and short-term rentals. Before you buy an investment property, check the rules for that exact address. I’ll help you ask the right questions.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Coeur d’Alene · Room to build","head":"Lake town, Idaho rules.","wm":false},{"id":"mf-cda-n","sec":"Outlook","cat":"What’s next","title":"A destination that became a hometown.","cap":"Coeur d’Alene draws both second-home buyers and full-time movers. What to watch: short-term rental rules, new construction in Post Falls and Hayden, and rates. Ask me for this month’s numbers.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Coeur d’Alene · What’s next","head":"A destination that became a hometown.","wm":false},{"id":"mf-tv-b","sec":"Development","cat":"Room to build","title":"Where the new homes are.","cap":"The Treasure Valley’s growth has spread west from Boise into Meridian, Nampa, Kuna, and Star, where much of the region’s new construction is. Zoning is set city by city in Idaho; ask me what’s planned near the home you’re considering.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Meridian and Nampa · Room to build","head":"Where the new homes are.","wm":false},{"id":"mf-tv-n","sec":"Outlook","cat":"What’s next","title":"Builders compete for buyers here.","cap":"Where there’s lots of new construction, builders often compete with incentives like rate buydowns and closing-cost help. What to watch: builder incentives, Micron hiring in Boise, and rates. Ask me what’s on offer this month.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Meridian and Nampa · What’s next","head":"Builders compete for buyers here.","wm":false},{"id":"mf-evt-b","sec":"Development","cat":"Room to build","title":"Four homes per lot where the airplanes are built.","cap":"Washington’s middle housing law (HB 1110) requires cities Everett’s size to allow at least four homes per residential lot, and six near major transit or with affordable units. HB 1337 adds two ADUs per lot. With Everett Link light rail in the region’s plans, future station areas are worth watching. Ask me what your lot can hold.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Everett · Room to build","head":"Four homes per lot where the airplanes are built.","wm":false},{"id":"mf-evt-n","sec":"Outlook","cat":"What’s next","title":"Aerospace town, with more than aerospace.","cap":"Everett’s economy is anchored by aerospace, Naval Station Everett, and healthcare. What to watch: aerospace hiring, light rail planning, and rates. Ask me for this month’s numbers.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Everett · What’s next","head":"Aerospace town, with more than aerospace.","wm":false},{"id":"ch-zv","sec":"Charts","cat":"Charts","title":"What a typical home is worth, city by city.","cap":"Typical home values from Zillow’s latest releases: Bellevue $1,470,486, Bend $726,400, Portland $527,359, Boise $508,258, Eugene $484,308, Salem $440,407, Medford $412,749, Spokane $403,557. Same index, same method, very different markets. Ask me for the number on your street.\nSource: Zillow Home Value Index, data through June to August 2026.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Zillow Home Value Index · 2026","head":"What a typical home is worth, city by city.","wm":false,"layout":"chart","chart":{"type":"bars","title":"What a typical home is worth.","bars":[["Bellevue",1470,"$1.47M"],["Bend",726,"$726K"],["Portland",527,"$527K"],["Boise",508,"$508K"],["Eugene",484,"$484K"],["Salem",440,"$440K"],["Medford",413,"$413K"],["Spokane",404,"$404K"]],"note":"Typical home value, city level. Source: Zillow Home Value Index, latest releases, data through June to August 2026."}},{"id":"ya-01","sec":"Outlook","cat":"The years ahead","title":"40 · Median age of first-time buyers, a record high · Source: NAR","cap":"The typical first-time buyer is now 40, the oldest on record, and first-time buyers made up just 21% of purchases, a record low. NAR estimates that waiting until 40 instead of 30 can cost roughly $150,000 in equity on a typical starter home. The earlier you have a plan, the sooner it works.\nSource: National Association of REALTORS®, 2025 Profile of Home Buyers and Sellers (purchases July 2024 to June 2025).","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"First-time buyers · NAR","head":"40","wm":false,"layout":"stat","num":"40","sub":"Median age of first-time buyers, a record high · Source: NAR"},{"id":"ya-02","sec":"Outlook","cat":"The years ahead","title":"21% · Of home purchases went to first-time buyers, a record low · Source: NAR","cap":"First-time buyers made up 21% of purchases in NAR’s latest annual profile, half their share in 2007, while repeat buyers, with a median age of 62, are moving on equity. Buying your first home takes a strategy built for this market. I’ll build it with you.\nSource: NAR, 2025 Profile of Home Buyers and Sellers.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"First-time buyers · NAR","head":"21%","wm":false,"layout":"stat","num":"21%","sub":"Of home purchases went to first-time buyers, a record low · Source: NAR"},{"id":"ya-03","sec":"Outlook","cat":"The years ahead","title":"Forecasters expect existing-home sales to rise 7.2% in 2027.","cap":"Fannie Mae’s economists forecast a 7.2% rise in existing-home sales in 2027, after 2.6% in 2026, with the 30-year rate averaging about 6.2% next year. Forecasts move, and rates are running higher this fall than they expected. The plan that works is built on your numbers, not a forecast.\nSource: Fannie Mae Economic and Strategic Research Group forecast, 2026, via Scotsman Guide.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"The years ahead · Fannie Mae","head":"Forecasters expect existing-home sales to rise 7.2% in 2027.","wm":false},{"id":"ia-01","sec":"Why Works","cat":"Industry ahead","title":"57 · Median age of a Realtor, with 13 years of experience · Source: NAR","cap":"The typical Realtor is 57 with 13 years in the business, and 75% are very certain they’ll stay at least two more years. Experience runs deep in this industry. The next decade belongs to agents who pair it with systems: leads, coaching, and tools that scale.\nAgents: that’s what Works is built for. careers.worksrealestate.co\nSource: National Association of REALTORS®, 2026 Member Profile.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"The industry ahead · NAR","head":"57","wm":false,"layout":"stat","num":"57","sub":"Median age of a Realtor, with 13 years of experience · Source: NAR"},{"id":"ia-02","sec":"Why Works","cat":"Industry ahead","title":"50% · Of a typical Realtor’s business came from repeat clients and referrals · Source: NAR","cap":"In 2025 the typical Realtor earned 28% of their business from repeat clients and another 22% from referrals. Half the business is relationships you already have. That’s why Works builds clients for life: home care reminders, a vendor list, and value check-ins that keep you in the conversation for years.\nSource: NAR, 2026 Member Profile.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"The industry ahead · NAR","head":"50%","wm":false,"layout":"stat","num":"50%","sub":"Of a typical Realtor’s business came from repeat clients and referrals · Source: NAR"},{"id":"ia-03","sec":"Why Works","cat":"Industry ahead","title":"Home sales are near their slowest pace since 1995. Whoever has the leads wins.","cap":"Existing-home sales have hovered just above 4 million a year, the slowest pace since 1995. In a slow market, the agents still growing have a steady source of clients and a system to serve them. At Works, that’s the Zillow partnership, Agent OS, and weekly coaching.\nAgents: ask me what that looks like. careers.worksrealestate.co\nSource: NAR, 2026 Member Profile.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"The industry ahead","head":"Home sales are near their slowest pace since 1995. Whoever has the leads wins.","wm":false},{"id":"ia-04","sec":"Why Works","cat":"Industry ahead","title":"Written buyer agreements before the first tour. That’s the new normal.","cap":"Since August 2024, buyers working with an MLS agent sign a written agreement before touring, and compensation is set in writing. Two years in, the agents who win can explain their value in plain words on the first call. We practice that script every week at Works.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"The industry ahead","head":"Written buyer agreements before the first tour. That’s the new normal.","wm":false},{"id":"lb-01","sec":"Community","cat":"Local business","title":"Micron is building a $50 billion chip complex in Boise.","cap":"Micron’s new Boise campus will be two linked fabs, with memory output slated to start at the first in mid-2027 and at the second in late 2028. The project is estimated to generate about 17,000 jobs across Idaho, 2,000 of them at Micron. Jobs bring new neighbors. Ask me what that means for your part of the valley.\nSource: Tradeline, June 25, 2026.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Local business · Boise","head":"Micron is building a $50 billion chip complex in Boise.","wm":false},{"id":"lb-02","sec":"Community","cat":"Local business","title":"Bend made Travel + Leisure’s 2026 World’s Best list.","cap":"Travel + Leisure’s 2026 World’s Best Awards included the city of Bend, along with Sunriver Resort and Brasada Ranch. Good news for local business, and a reminder of why people keep choosing Central Oregon.\nSource: Oregon Business, 2026.","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Local business · Bend","head":"Bend made Travel + Leisure’s 2026 World’s Best list.","wm":false},{"id":"go-pdx","sec":"Living here","cat":"Get outside","title":"Forest Park: 30 miles of trail inside the city.","cap":"Forest Park is one of the largest urban forests in the country, and its Wildwood Trail runs about 30 miles through it. Start at the Lower Macleay trailhead and you reach the old stone house in about a mile. Twenty minutes east: the Columbia River Gorge.\nCheck trail conditions, passes, and closures before you go. Ask me about homes near the trailhead.","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Portland · Get outside","head":"Forest Park: 30 miles of trail inside the city.","wm":false},{"id":"go-sea","sec":"Living here","cat":"Get outside","title":"Discovery Park: bluffs, beach, and a lighthouse in the city.","cap":"Discovery Park is Seattle’s largest park, with a 2.8-mile loop through forest and meadow and a trail down to the West Point Lighthouse. When you want a climb, Rattlesnake Ledge near North Bend is about 40 minutes east.\nCheck trail conditions, passes, and closures before you go. Ask me about homes near the trailhead.","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Seattle · Get outside","head":"Discovery Park: bluffs, beach, and a lighthouse in the city.","wm":false},{"id":"go-sal","sec":"Living here","cat":"Get outside","title":"Silver Falls: ten waterfalls, one trail.","cap":"Silver Falls State Park, about 40 minutes from Salem, is Oregon’s largest state park. The Trail of Ten Falls loops roughly 7 miles past ten waterfalls, and the path runs behind 177-foot South Falls. Closer in: Minto-Brown Island Park along the Willamette. A parking permit is required at Silver Falls.\nCheck trail conditions, passes, and closures before you go. Ask me about homes near the trailhead.","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Salem · Get outside","head":"Silver Falls: ten waterfalls, one trail.","wm":false},{"id":"go-bend","sec":"Living here","cat":"Get outside","title":"Pilot Butte: a volcano in the middle of town.","cap":"Pilot Butte is a cinder cone inside Bend’s city limits; the summit trail is about a mile, with the Cascades lined up on the horizon. Farther out: 97-foot Tumalo Falls and the Deschutes River Trail. The Tumalo Falls road closes in winter, and a recreation pass is required there.\nCheck trail conditions, passes, and closures before you go. Ask me about homes near the trailhead.","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Bend · Get outside","head":"Pilot Butte: a volcano in the middle of town.","wm":false},{"id":"go-eug","sec":"Living here","cat":"Get outside","title":"Spencer Butte: Eugene’s summit with a view.","cap":"Spencer Butte is the high point on Eugene’s south edge, a short, steep climb to views of the Cascades and the valley. Gentler days: Mount Pisgah in the Buford Recreation Area, and Pre’s Trail in Alton Baker Park, named for Steve Prefontaine.\nCheck trail conditions, passes, and closures before you go. Ask me about homes near the trailhead.","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Eugene · Get outside","head":"Spencer Butte: Eugene’s summit with a view.","wm":false},{"id":"go-spo","sec":"Living here","cat":"Get outside","title":"The Centennial Trail: from the falls to the Idaho line.","cap":"The Spokane River Centennial Trail runs roughly 40 miles from Riverside State Park through downtown’s falls to the Idaho line, where it continues toward Coeur d’Alene. For a hike, try the Bowl and Pitcher area in Riverside State Park. A Discover Pass is required at Washington state parks.\nCheck trail conditions, passes, and closures before you go. Ask me about homes near the trailhead.","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Spokane · Get outside","head":"The Centennial Trail: from the falls to the Idaho line.","wm":false},{"id":"go-tri","sec":"Living here","cat":"Get outside","title":"Badger Mountain: the Tri-Cities’ sunrise climb.","cap":"Badger Mountain in Richland is the go-to climb, with views across the Tri-Cities, the rivers, and the vineyards below. Flatter option: the Sacagawea Heritage Trail, a paved loop along the Columbia connecting all three cities. Summer runs hot; go early.\nCheck trail conditions, passes, and closures before you go. Ask me about homes near the trailhead.","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Tri-Cities · Get outside","head":"Badger Mountain: the Tri-Cities’ sunrise climb.","wm":false},{"id":"go-boi","sec":"Living here","cat":"Get outside","title":"Table Rock: the valley at your feet by sunset.","cap":"Table Rock, in the Boise Foothills, is the classic sunset climb, with the whole valley below. For an easy day, the Boise River Greenbelt runs roughly 25 miles of path through the heart of the city, and Camel’s Back Park sits right at the edge of the foothills.\nCheck trail conditions, passes, and closures before you go. Ask me about homes near the trailhead.","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Boise · Get outside","head":"Table Rock: the valley at your feet by sunset.","wm":false},{"id":"go-van","sec":"Living here","cat":"Get outside","title":"Moulton Falls: a river, an arched bridge, a waterfall.","cap":"Moulton Falls Regional Park, north of Battle Ground, has a high arched footbridge over the East Fork Lewis River and trails to Yacolt Falls. In Camas, Lacamas Park’s trails reach Pothole Falls. Near Washougal, Cape Horn looks straight down the Gorge; part of that loop closes seasonally for nesting falcons.\nCheck trail conditions, passes, and closures before you go. Ask me about homes near the trailhead.","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Clark County · Get outside","head":"Moulton Falls: a river, an arched bridge, a waterfall.","wm":false},{"id":"go-coast","sec":"Living here","cat":"Get outside","title":"Cape Perpetua: tide pools, Thor’s Well, and the big view.","cap":"Near Yachats, Cape Perpetua has tide pools, Thor’s Well, and the highest viewpoint you can drive to on the Oregon Coast. Up north, Ecola State Park’s trails look down on Cannon Beach and Haystack Rock. Watch for sneaker waves; never turn your back on the ocean.\nCheck trail conditions, passes, and closures before you go. Ask me about homes near the trailhead.","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Oregon Coast · Get outside","head":"Cape Perpetua: tide pools, Thor’s Well, and the big view.","wm":false},{"id":"go-tac","sec":"Living here","cat":"Get outside","title":"Point Defiance: 760 acres at the edge of the Sound.","cap":"Point Defiance Park is one of the largest urban parks in the country, with old-growth forest, Five Mile Drive, and trails to the bluffs over Puget Sound. Add a walk along the Ruston Way waterfront and that’s Tacoma’s best Saturday.\nCheck trail conditions, passes, and closures before you go. Ask me about homes near the trailhead.","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Tacoma · Get outside","head":"Point Defiance: 760 acres at the edge of the Sound.","wm":false},{"id":"go-red","sec":"Living here","cat":"Get outside","title":"Smith Rock: where American sport climbing was born.","cap":"Smith Rock State Park, just north of Redmond, is known as the birthplace of American sport climbing. Misery Ridge is the steep climb, with a close look at the Monkey Face spire; the river trail below is the gentle option. A parking permit is required. Go early in summer.\nCheck trail conditions, passes, and closures before you go. Ask me about homes near the trailhead.","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Redmond, Oregon · Get outside","head":"Smith Rock: where American sport climbing was born.","wm":false},{"id":"go-bel","sec":"Living here","cat":"Get outside","title":"Cougar Mountain: wilderness minutes from downtown.","cap":"Cougar Mountain Regional Wildland Park, just southeast of Bellevue, has miles of forest trail, old coal-mining history, and a quiet you wouldn’t expect this close to downtown. Closer in: the Bellevue Botanical Garden and the Mercer Slough boardwalks.\nCheck trail conditions, passes, and closures before you go. Ask me about homes near the trailhead.","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Bellevue · Get outside","head":"Cougar Mountain: wilderness minutes from downtown.","wm":false},{"id":"go-oly","sec":"Living here","cat":"Get outside","title":"Nisqually: a boardwalk out over the estuary.","cap":"At the Billy Frank Jr. Nisqually National Wildlife Refuge, just northeast of Olympia, a boardwalk runs out over the estuary: birds, tideflats, and Mount Rainier on a clear day. In town, Priest Point Park’s forest trails lead down to Budd Inlet. Check the refuge’s hours and fees before you go.\nCheck trail conditions, passes, and closures before you go. Ask me about homes near the trailhead.","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Olympia · Get outside","head":"Nisqually: a boardwalk out over the estuary.","wm":false},{"id":"go-bham","sec":"Living here","cat":"Get outside","title":"Larrabee: Washington’s first state park.","cap":"South of town on Chuckanut Drive, Larrabee State Park, Washington’s first, has the trail up to Fragrance Lake and tide pools along the bay. In town, Whatcom Falls Park is a short walk to waterfalls. A Discover Pass is required at Larrabee.\nCheck trail conditions, passes, and closures before you go. Ask me about homes near the trailhead.","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Bellingham · Get outside","head":"Larrabee: Washington’s first state park.","wm":false},{"id":"go-wco","sec":"Living here","cat":"Get outside","title":"The Banks-Vernonia: 21 miles of old rail line.","cap":"The Banks-Vernonia State Trail follows an old rail line about 21 miles through the Coast Range foothills, past L.L. “Stub” Stewart State Park. Closer in: Tualatin Hills Nature Park in Beaverton and Cooper Mountain Nature Park.\nCheck trail conditions, passes, and closures before you go. Ask me about homes near the trailhead.","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Washington County · Get outside","head":"The Banks-Vernonia: 21 miles of old rail line.","wm":false},{"id":"go-rogue","sec":"Living here","cat":"Get outside","title":"The Table Rocks, Lithia Park, and Crater Lake.","cap":"The Table Rocks, just north of Medford, are flat-topped mesas with spring wildflowers and views across the Rogue Valley. In Ashland, Lithia Park follows Ashland Creek from the plaza into the hills. When you want the big one, Crater Lake is about 90 minutes away.\nCheck trail conditions, passes, and closures before you go. Ask me about homes near the trailhead.","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Medford and Ashland · Get outside","head":"The Table Rocks, Lithia Park, and Crater Lake.","wm":false},{"id":"go-cor","sec":"Living here","cat":"Get outside","title":"Marys Peak: the top of the Coast Range.","cap":"Marys Peak, about 45 minutes west of Corvallis, is the highest point in the Oregon Coast Range, with views to the Pacific and the Cascades on a clear day. In town: Bald Hill Natural Area and Oregon State’s McDonald-Dunn Research Forest. A recreation pass is required at the summit lot.\nCheck trail conditions, passes, and closures before you go. Ask me about homes near the trailhead.","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Corvallis · Get outside","head":"Marys Peak: the top of the Coast Range.","wm":false},{"id":"go-yak","sec":"Living here","cat":"Get outside","title":"Cowiche Canyon: a creek trail between canyon walls.","cap":"Cowiche Canyon, just west of Yakima, follows an old rail grade along Cowiche Creek between the canyon walls, crossing the creek on footbridges. Flat and paved: the Yakima Greenway along the river. Summer runs hot; go early.\nCheck trail conditions, passes, and closures before you go. Ask me about homes near the trailhead.","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Yakima · Get outside","head":"Cowiche Canyon: a creek trail between canyon walls.","wm":false},{"id":"go-cda","sec":"Living here","cat":"Get outside","title":"Tubbs Hill: a lakeside loop from downtown.","cap":"Tubbs Hill rises right beside downtown Coeur d’Alene, with a loop of about 2 miles around its lakeside edge and coves to swim in summer. For more, Mineral Ridge on the east side of the lake, and the North Idaho Centennial Trail.\nCheck trail conditions, passes, and closures before you go. Ask me about homes near the trailhead.","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Coeur d’Alene · Get outside","head":"Tubbs Hill: a lakeside loop from downtown.","wm":false},{"id":"go-tv","sec":"Living here","cat":"Get outside","title":"Lake Lowell and the valley’s quiet side.","cap":"Deer Flat National Wildlife Refuge wraps Lake Lowell, just southwest of Nampa, with trails and some of the valley’s best bird-watching. Along the Snake River, Celebration Park is Idaho’s only archaeological park, with petroglyphs you can walk to.\nCheck trail conditions, passes, and closures before you go. Ask me about homes near the trailhead.","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Meridian and Nampa · Get outside","head":"Lake Lowell and the valley’s quiet side.","wm":false},{"id":"go-evt","sec":"Living here","cat":"Get outside","title":"Jetty Island: a summer ferry to a sandy beach.","cap":"Each summer a small ferry runs from the Everett waterfront to Jetty Island, about two miles of sand and shallow water. Year-round: the Spencer Island trails in the Snohomish River estuary, and Lord Hill Regional Park near Snohomish.\nCheck trail conditions, passes, and closures before you go. Ask me about homes near the trailhead.","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Everett · Get outside","head":"Jetty Island: a summer ferry to a sandy beach.","wm":false},{"id":"lf-01","sec":"Community","cat":"Local favorites","title":"The fastest way to know a neighborhood is to eat there.","cap":"Local favorite: [restaurant] in [neighborhood]. [One line on the feel of the place.] Order the [dish]. Tell them I sent you, and tell me what you think.\n[your name], Works Real Estate","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Local favorites","head":"The fastest way to know a neighborhood is to eat there.","wm":false},{"id":"lf-02","sec":"Community","cat":"Local favorites","title":"Every neighborhood has a table that feels like home.","cap":"Mine in [neighborhood] is [restaurant]. [Why: the people, the dish, the corner seat.] When I help someone move here, this is where we celebrate. Where’s yours?\n[your name], Works Real Estate","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Local favorites","head":"Every neighborhood has a table that feels like home.","wm":false},{"id":"sp-a1","sec":"Sponsorship","cat":"Sponsor standard","title":"Works grows by sponsorship.","cap":"Agents here bring on the agents they’d put their name behind, and stay with them through their first ninety days. That’s how a culture holds at 300 agents. Thinking about a move? Ask me.\ncareers.worksrealestate.co","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Sponsorship","head":"Works grows by sponsorship.","wm":false},{"id":"sp-a2","sec":"Sponsorship","cat":"Sponsor standard","title":"I only sponsor agents I’d hand my own client to.","cap":"If that’s you, let’s talk about Works: the Zillow partnership, Agent OS, and coaching that shows up every week. My name is on every agent I sponsor, so I choose carefully.\ncareers.worksrealestate.co","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"paper","kick":"Sponsorship","head":"I only sponsor agents I’d hand my own client to.","wm":false},{"id":"cul-01","sec":"Coaching","cat":"Coaching and culture","title":"The best agents have a coach.","cap":"Weekly accountability, a scorecard, and someone in your corner who has done it. At Works, coaching comes with the platform. Thinking about your next move? Ask me how it works.\ncareers.worksrealestate.co","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Works coaching","head":"The best agents have a coach.","wm":false},{"id":"cul-02","sec":"Coaching","cat":"Coaching and culture","title":"Culture is built by the people who show up.","cap":"The Works culture committee plans the socials, the service days, and the traditions. Every agent has a seat at the table. That’s the kind of brokerage worth building.\n[your name], Works Real Estate","plat":"IG + FB + LinkedIn","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"sage","kick":"Works culture","head":"Culture is built by the people who show up.","wm":false},{"id":"city-portland-1","sec":"Living here","cat":"City · with photo","title":"Your Portland agent.","cap":"I live here, I work here, and I read the Portland market every morning. [One line about why you love Portland.] Buying or selling in Portland? Let’s talk.\n[your name] · Works Real Estate","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Works · Portland","head":"Your Portland agent.","wm":true,"city":"Portland"},{"id":"city-portland-2","sec":"Living here","cat":"City · with photo","title":"Portland, in one photo.","cap":"[Two sentences about what this scene says about living in Portland: the pace, the people, the light.] If you’re thinking about a move here, I’ll show you the neighborhoods that fit.\n[your name] · Works Real Estate","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Living here · Portland","head":"Portland, in one photo.","wm":true,"city":"Portland"},{"id":"city-portland-3","sec":"Living here","cat":"City · with photo","title":"Why I chose Portland.","cap":"[Your story in three sentences: when you came to Portland, what kept you, what you’d tell someone moving here.] Ask me anything about Portland.\n[your name] · Works Real Estate","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"My story · Portland","head":"Why I chose Portland.","wm":true,"city":"Portland"},{"id":"city-seattle-1","sec":"Living here","cat":"City · with photo","title":"Your Seattle agent.","cap":"I live here, I work here, and I read the Seattle market every morning. [One line about why you love Seattle.] Buying or selling in Seattle? Let’s talk.\n[your name] · Works Real Estate","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Works · Seattle","head":"Your Seattle agent.","wm":true,"city":"Seattle"},{"id":"city-seattle-2","sec":"Living here","cat":"City · with photo","title":"Seattle, in one photo.","cap":"[Two sentences about what this scene says about living in Seattle: the pace, the people, the light.] If you’re thinking about a move here, I’ll show you the neighborhoods that fit.\n[your name] · Works Real Estate","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Living here · Seattle","head":"Seattle, in one photo.","wm":true,"city":"Seattle"},{"id":"city-seattle-3","sec":"Living here","cat":"City · with photo","title":"Why I chose Seattle.","cap":"[Your story in three sentences: when you came to Seattle, what kept you, what you’d tell someone moving here.] Ask me anything about Seattle.\n[your name] · Works Real Estate","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"My story · Seattle","head":"Why I chose Seattle.","wm":true,"city":"Seattle"},{"id":"city-bend-1","sec":"Living here","cat":"City · with photo","title":"Your Bend agent.","cap":"I live here, I work here, and I read the Bend market every morning. [One line about why you love Bend.] Buying or selling in Bend? Let’s talk.\n[your name] · Works Real Estate","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Works · Bend","head":"Your Bend agent.","wm":true,"city":"Bend"},{"id":"city-bend-2","sec":"Living here","cat":"City · with photo","title":"Bend, in one photo.","cap":"[Two sentences about what this scene says about living in Bend: the pace, the people, the light.] If you’re thinking about a move here, I’ll show you the neighborhoods that fit.\n[your name] · Works Real Estate","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Living here · Bend","head":"Bend, in one photo.","wm":true,"city":"Bend"},{"id":"city-bend-3","sec":"Living here","cat":"City · with photo","title":"Why I chose Bend.","cap":"[Your story in three sentences: when you came to Bend, what kept you, what you’d tell someone moving here.] Ask me anything about Bend.\n[your name] · Works Real Estate","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"My story · Bend","head":"Why I chose Bend.","wm":true,"city":"Bend"},{"id":"city-salem-1","sec":"Living here","cat":"City · with photo","title":"Your Salem agent.","cap":"I live here, I work here, and I read the Salem market every morning. [One line about why you love Salem.] Buying or selling in Salem? Let’s talk.\n[your name] · Works Real Estate","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Works · Salem","head":"Your Salem agent.","wm":true,"city":"Salem"},{"id":"city-salem-2","sec":"Living here","cat":"City · with photo","title":"Salem, in one photo.","cap":"[Two sentences about what this scene says about living in Salem: the pace, the people, the light.] If you’re thinking about a move here, I’ll show you the neighborhoods that fit.\n[your name] · Works Real Estate","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Living here · Salem","head":"Salem, in one photo.","wm":true,"city":"Salem"},{"id":"city-salem-3","sec":"Living here","cat":"City · with photo","title":"Why I chose Salem.","cap":"[Your story in three sentences: when you came to Salem, what kept you, what you’d tell someone moving here.] Ask me anything about Salem.\n[your name] · Works Real Estate","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"My story · Salem","head":"Why I chose Salem.","wm":true,"city":"Salem"},{"id":"city-eugene-1","sec":"Living here","cat":"City · with photo","title":"Your Eugene agent.","cap":"I live here, I work here, and I read the Eugene market every morning. [One line about why you love Eugene.] Buying or selling in Eugene? Let’s talk.\n[your name] · Works Real Estate","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Works · Eugene","head":"Your Eugene agent.","wm":true,"city":"Eugene"},{"id":"city-eugene-2","sec":"Living here","cat":"City · with photo","title":"Eugene, in one photo.","cap":"[Two sentences about what this scene says about living in Eugene: the pace, the people, the light.] If you’re thinking about a move here, I’ll show you the neighborhoods that fit.\n[your name] · Works Real Estate","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"Living here · Eugene","head":"Eugene, in one photo.","wm":true,"city":"Eugene"},{"id":"city-eugene-3","sec":"Living here","cat":"City · with photo","title":"Why I chose Eugene.","cap":"[Your story in three sentences: when you came to Eugene, what kept you, what you’d tell someone moving here.] Ask me anything about Eugene.\n[your name] · Works Real Estate","plat":"IG + FB + stories","img":"","cr":1,"story":"","founder":false,"photo":false,"bg":"forest","kick":"My story · Eugene","head":"Why I chose Eugene.","wm":true,"city":"Eugene"},{"id":"city-boise-1","sec":"Living here","cat":"City · with photo","title":"Your Boise agent.","cap":"I live here, I work here, and I read the Boise market every morning. [One line about why you love Boise.] Buying or selling in Boise? 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